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Strategic Marketing Communications and Brand Reputation Expert About Me I'm a results-driven communications professional with 10+ years of experience delivering award-winning PR and content campaigns across public relations agencies, tourism, transportation, and financial services. Originally from the Philippines, I'm now based in New Brunswick, Canada, where I studied Marketing and am building the foundation of my Canadian marketing career. !! What I Bring to Your Brand Strategic Communications & Campaign Planning Developed campaigns generating nearly CAD$8M in media value Won dozens of international awards in PR, marketing, content, and change communications Expertise in both external stakeholder engagement and internal communications !! Core Expertise Marketing management and strategic planning Media relations and brand positioning Content development and copywriting Video/photo shoot production planning Project management and stakeholder coordination !! Published Writer & Process Builder Published lifestyle and business writer Established streamlined processes for corporate communications, PR, branding, and content Proven track record of increasing brand presence and equity Ready to Collaborate I'm passionate about crafting compelling narratives that drive business results. Whether you need strategic campaign development, engaging content, media relations support, or comprehensive marketing management, I deliver work that resonates with audiences and achieves measurable impact. 📍 Based in Moncton, Canada 🗣️ Fluent in English (CELPIP Level 11, April 2025) 💼 Available for freelance PR and content projects…Strategic Marketing Communications and Brand Reputation Expert About Me I'm a results-driven communications professional with 10+ years of experience delivering award-winning PR and content campaigns across public relations agencies, tourism, transportation, and financial services. Originally from the Philippines, I'm now based in New Brunswick, Canada, where I studied Marketing and am building the foundation of my Canadian marketing career. !! What I Bring to Your Brand Strategic Communications & Campaign Planning Developed campaigns generating nearly CAD$8M in media value Won dozens of international awards in PR, marketing, content, and change communications Expertise in both external stakeholder engagement and internal communications !! Core Expertise Marketing management and strategic planning Media relations and brand positioning Content development and copywriting Video/photo shoot production planning Project management and stakeholder coordination !! Published Writer & Process Builder Published lifestyle and business writer Established streamlined processes for corporate communications, PR, branding, and content Proven track record of increasing brand presence and equity Ready to Collaborate I'm passionate about crafting compelling narratives that drive business results. Whether you need strategic campaign development, engaging content, media relations support, or comprehensive marketing management, I deliver work that resonates with audiences and achieves measurable impact. 📍 Based in Moncton, Canada 🗣️ Fluent in English (CELPIP Level 11, April 2025) 💼 Available for freelance PR and content projects

Melanie Suzon

Content Creator, Copywriter, Content Producer, +7

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Strategic Marketing Communications and Brand Reputation Expert About Me I'm a results-driven communications professional with 10+ years of experience delivering award-winning PR and content campaigns across public relations agencies, tourism, transportation, and financial services. Originally from the Philippines, I'm now based in New Brunswick, Canada, where I studied Marketing and am building the foundation of my Canadian marketing career. !! What I Bring to Your Brand Strategic Communications & Campaign Planning Developed campaigns generating nearly CAD$8M in media value Won dozens of international awards in PR, marketing, content, and change communications Expertise in both external stakeholder engagement and internal communications !! Core Expertise Marketing management and strategic planning Media relations and brand positioning Content development and copywriting Video/photo shoot production planning Project management and stakeholder coordination !! Published Writer & Process Builder Published lifestyle and business writer Established streamlined processes for corporate communications, PR, branding, and content Proven track record of increasing brand presence and equity Ready to Collaborate I'm passionate about crafting compelling narratives that drive business results. Whether you need strategic campaign development, engaging content, media relations support, or comprehensive marketing management, I deliver work that resonates with audiences and achieves measurable impact. 📍 Based in Moncton, Canada 🗣️ Fluent in English (CELPIP Level 11, April 2025) 💼 Available for freelance PR and content projects…Strategic Marketing Communications and Brand Reputation Expert About Me I'm a results-driven communications professional with 10+ years of experience delivering award-winning PR and content campaigns across public relations agencies, tourism, transportation, and financial services. Originally from the Philippines, I'm now based in New Brunswick, Canada, where I studied Marketing and am building the foundation of my Canadian marketing career. !! What I Bring to Your Brand Strategic Communications & Campaign Planning Developed campaigns generating nearly CAD$8M in media value Won dozens of international awards in PR, marketing, content, and change communications Expertise in both external stakeholder engagement and internal communications !! Core Expertise Marketing management and strategic planning Media relations and brand positioning Content development and copywriting Video/photo shoot production planning Project management and stakeholder coordination !! Published Writer & Process Builder Published lifestyle and business writer Established streamlined processes for corporate communications, PR, branding, and content Proven track record of increasing brand presence and equity Ready to Collaborate I'm passionate about crafting compelling narratives that drive business results. Whether you need strategic campaign development, engaging content, media relations support, or comprehensive marketing management, I deliver work that resonates with audiences and achieves measurable impact. 📍 Based in Moncton, Canada 🗣️ Fluent in English (CELPIP Level 11, April 2025) 💼 Available for freelance PR and content projects

Available to hire

Moncton, Canada

Strategic Marketing Communications and Brand Reputation Expert

About Me
I’m a results-driven communications professional with 10+ years of experience delivering award-winning PR and content campaigns across public relations agencies, tourism, transportation, and financial services. Originally from the Philippines, I’m now based in New Brunswick, Canada, where I studied Marketing and am building the foundation of my Canadian marketing career.

!! What I Bring to Your Brand
Strategic Communications & Campaign Planning
Developed campaigns generating nearly CAD$8M in media value
Won dozens of international awards in PR, marketing, content, and change communications
Expertise in both external stakeholder engagement and internal communications

!! Core Expertise
Marketing management and strategic planning
Media relations and brand positioning
Content development and copywriting
Video/photo shoot production planning
Project management and stakeholder coordination

!! Published Writer & Process Builder
Published lifestyle and business writer
Established streamlined processes for corporate communications, PR, branding, and content
Proven track record of increasing brand presence and equity

Ready to Collaborate
I’m passionate about crafting compelling narratives that drive business results. Whether you need strategic campaign development, engaging content, media relations support, or comprehensive marketing management, I deliver work that resonates with audiences and achieves measurable impact.
📍 Based in Moncton, Canada
🗣️ Fluent in English (CELPIP Level 11, April 2025)
💼 Available for freelance PR and content projects

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Membership & Marketing Support at YMCA of Greater Moncton

October 1, 2025 - Present

Sourced, developed, and produced human interest stories highlighting YMCA Moncton’s inclusive, fun-based approach to fitness and community-building to its close to 10,000 members. Ensured open and timely communication with members and its 10,000-strong Facebook community through the META Business Suite. Coordinated with the Marketing Coordinator in developing the YMCA’s Marketing calendar and communications plan, setting the tone for year-long campaign execution. Helped facilitate the development of collaterals for social media and print use via Canva. Coordinated with Membership Sales & Services leadership to refine modules, processes, and training collaterals.

Membership Services & Customer Experience at YMCA of Greater Moncton

March 1, 2024 - September 30, 2025

Delivered seamless frontline service and community support to up to 400+ daily clients, supporting public programs and facility events, and delivering exceptional customer experience to YMCA members. Maintained consistent service standards and promoted initiatives aligned with organizational values, including efficient management of inquiries, facility tours, service availability, and access to facilities.

Social Media Marketing Intern at Horizon Health Network

April 1, 2025 - May 31, 2025

Contributed to social and digital strategies for stakeholder engagement, including the development of strategic communications plans reflective of Horizon’s key messaging and business objectives. Developed and published content for Horizon’s social media channels (Facebook, Instagram, LinkedIn), highlighting stories and achievements of Horizon’s stakeholders—from health care professionals to patients. Tracked analytics and provided performance insights to inform campaign planning using Hootsuite.

Manager – Public Relations & Organizational Communications at PJ Lhuillier, Inc. (PJLI)

March 1, 2017 - June 30, 2023

Led the strategic annual public relations campaign for the Philippines’ top micro financial organization, generating CAD$8.6M in media values for 2021-2023, surpassing targets by 500%. Developed internal and external communications, including press releases, speeches, executive memos, newsletters, year-end publications, and talking points. Managed culture-build and culture-change campaigns with senior management, HR, and internal stakeholders. Produced high-impact marketing collaterals—including slide decks, omni-channel advertising copy, thought leadership, and short-form videos. Developed and managed internal and external events and webinars, optimizing formats and content for target audiences—ranging from media to investors. Partnered with multiple business units to execute high-ROI campaigns and cross-functional initiatives. Conducted research and audience segmentation to inform campaign development and targeting.

Branding & Communications Manager at PhilhealthCare, Inc. (PhilCare)

June 1, 2011 - June 30, 2017

Developed brand and communications campaigns to grow health plan membership. As the communications and brand lead, collaborated with the marketing team on client-facing event management while overseeing media relations and content development. Led PR initiatives, generating CAD$119,000 in media value annually on a CAD$23,000 budget. Worked with product, sales, and executive teams to activate programs, track ROI, and execute brand activation events. Managed concept development, planning, and execution of company events, both internal and external, demonstrating strong project management, budgeting, time management, and creative execution.