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Hi, I’m Lani Sowemimo, a Social Media & Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 8 years of experience in short-form content creation, alongside strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. This is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support. I am experienced in cross-functional collaboration across creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments. I’m passionate about turning insights into creative campaigns, building authentic community connections, and delivering measurable results. I enjoy collaborating across teams to craft cohesive online experiences that translate into real-world outcomes for brands and audiences alike.…Hi, I’m Lani Sowemimo, a Social Media & Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 8 years of experience in short-form content creation, alongside strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. This is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support. I am experienced in cross-functional collaboration across creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments. I’m passionate about turning insights into creative campaigns, building authentic community connections, and delivering measurable results. I enjoy collaborating across teams to craft cohesive online experiences that translate into real-world outcomes for brands and audiences alike.

Lani Sowemimo

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Hi, I’m Lani Sowemimo, a Social Media & Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 8 years of experience in short-form content creation, alongside strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. This is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support. I am experienced in cross-functional collaboration across creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments. I’m passionate about turning insights into creative campaigns, building authentic community connections, and delivering measurable results. I enjoy collaborating across teams to craft cohesive online experiences that translate into real-world outcomes for brands and audiences alike.…Hi, I’m Lani Sowemimo, a Social Media & Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 8 years of experience in short-form content creation, alongside strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. This is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support. I am experienced in cross-functional collaboration across creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments. I’m passionate about turning insights into creative campaigns, building authentic community connections, and delivering measurable results. I enjoy collaborating across teams to craft cohesive online experiences that translate into real-world outcomes for brands and audiences alike.

Available to hire

Hi, I’m Lani Sowemimo, a Social Media & Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 8 years of experience in short-form content creation, alongside strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. This is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support. I am experienced in cross-functional collaboration across creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments.

I’m passionate about turning insights into creative campaigns, building authentic community connections, and delivering measurable results. I enjoy collaborating across teams to craft cohesive online experiences that translate into real-world outcomes for brands and audiences alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Digital Marketing Executive at Turtle Bay UK

September 1, 2025 - Present

Own and manage brand social channels (Instagram, Facebook, TikTok, LinkedIn); lead organic social and content strategy, including ideation, content calendars, content creation, copywriting, scheduling, and trend-led execution; coordinate influencer campaigns with agencies (Joli, Gifted); track KPI performance and inform content optimisation; support cross-channel digital activity (website updates, paid social, SEO-aware content); collaborate with marketing, creative, events and operations teams to deliver integrated campaigns.

Guest Experience Executive at Turtle Bay UK

June 1, 2025 - September 30, 2025

Led analysis of guest feedback, booking trends, and service patterns using Sentiment Search and ResDiary to identify operational and experience improvements; delivered data insights and performance reporting to Operations and Marketing to support cross-functional decision-making.

Guest Experience Coordinator at Turtle Bay UK

June 1, 2024 - June 30, 2025

Managed reservations, guest enquiries, feedback, and complaints to maintain high levels of customer satisfaction; consistently exceeded SLA targets; supported Marketing with social media management, influencer communications, and content creation.

Social Media Content Creator at Freelance - @lanisowemimo

January 1, 2017 - Present

Produced high-volume, platform-native short-form content for beauty, lifestyle, and hospitality brands (e.l.f. Cosmetics, Made by Mitchell, Six by Nico, Nescafé, etc.); delivered sponsored content and product placements, achieving ~20% uplift in reach and engagement; planned end-to-end campaigns across Instagram, TikTok, and YouTube including scripting, filming, editing, and publishing.

Social Media Manager at Social Traction LTD, Lagos

November 1, 2022 - September 30, 2023

Managed social media for hospitality and lifestyle clients (Indomie Café, Flowershop Café, Maison Kayser, La Cour Hotel, Laziz Products); planned monthly content calendars across Instagram, X, YouTube, Facebook, and TikTok; wrote platform-specific copy and supported influencer collaborations with PR teams.

Public Relations Officer at Covenant University – Convocation Planning Committee

January 1, 2021 - December 31, 2021

Wrote newsletters and managed social media for the graduating class, engaging audiences and promoting the convocation ceremony.

Student Ambassador at University of the West of England

March 1, 2024 - June 30, 2024

Represented the university at events, created engaging content for social platforms, contributing to follower growth and engagement; produced a viral post reaching 55K+ organic views.