Hi, I’m Adebola Balogun, a results-driven Social Media Manager with 7+ years of experience delivering strategy and execution across Instagram, Facebook, TikTok, YouTube, Twitter, and LinkedIn. I excel at brand storytelling, content creation and marketing, social media growth and converting engagement into sales, while expertly managing social advertising campaigns, budgets, targeting, and ROI. I’m proficient with tools like Canva Pro, Adobe Premiere Pro, CapCut, Hootsuite, SEMrush, Google Ads Manager, Asana, Jira, and Google Analytics, and I continually adapt to emerging trends to keep brands ahead. I thrive in collaborative, cross-functional environments and enjoy turning data-driven insights into compelling content and measurable growth for clients in fast-paced markets.

Adebola Balogun

Hi, I’m Adebola Balogun, a results-driven Social Media Manager with 7+ years of experience delivering strategy and execution across Instagram, Facebook, TikTok, YouTube, Twitter, and LinkedIn. I excel at brand storytelling, content creation and marketing, social media growth and converting engagement into sales, while expertly managing social advertising campaigns, budgets, targeting, and ROI. I’m proficient with tools like Canva Pro, Adobe Premiere Pro, CapCut, Hootsuite, SEMrush, Google Ads Manager, Asana, Jira, and Google Analytics, and I continually adapt to emerging trends to keep brands ahead. I thrive in collaborative, cross-functional environments and enjoy turning data-driven insights into compelling content and measurable growth for clients in fast-paced markets.

Available to hire

Hi, I’m Adebola Balogun, a results-driven Social Media Manager with 7+ years of experience delivering strategy and execution across Instagram, Facebook, TikTok, YouTube, Twitter, and LinkedIn. I excel at brand storytelling, content creation and marketing, social media growth and converting engagement into sales, while expertly managing social advertising campaigns, budgets, targeting, and ROI. I’m proficient with tools like Canva Pro, Adobe Premiere Pro, CapCut, Hootsuite, SEMrush, Google Ads Manager, Asana, Jira, and Google Analytics, and I continually adapt to emerging trends to keep brands ahead.

I thrive in collaborative, cross-functional environments and enjoy turning data-driven insights into compelling content and measurable growth for clients in fast-paced markets.

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Language

English
Fluent

Work Experience

Social Media Manager at Bisats
January 1, 2025 - January 1, 2025
Led go-to-market social media strategy across Instagram, Facebook, TikTok and Twitter, aligning digital channels with core business goals to strengthen brand visibility and drive customer acquisition and retention. Created and curated compelling graphical and video content, increasing social engagement by 45% and sales conversion by 28%. Built influencer partnerships to amplify brand messaging. Conducted competitor and social listening analyses with SEO-driven content strategies and hashtag optimization, achieving top 10 keyword placements within five weeks. Directed online advertising and paid social campaigns, boosting ad performance by 35% and increasing conversion rates, while improving profiles, bios, and landing pages to raise organic reach by 60% over six months. Monitored conversations and inquiries in a timely, professional manner, increasing customer retention by 35%.
Content Manager at LaMode
January 1, 2021 - January 1, 2024
Optimised the brand’s online presence and drove growth through strategic social media initiatives and effective PPC management. Executed targeted PPC campaigns, reducing cost per acquisition by 10% while increasing leads by 25%. Optimised blog content to boost website traffic by 40% and improve search rankings. Created video content across Instagram, Facebook, TikTok, and YouTube, driving 35% organic growth. Conducted A/B testing on ads and landing pages, improving overall click-through rates by 20% and reducing bounce rates by 15%.
Social Media Manager at The Amen Agency
January 1, 2019 - January 1, 2021
Designed graphical content using Adobe InDesign and Canva Pro to project brand messages across Instagram, Facebook, Twitter and LinkedIn. Conducted in-depth social media audits, improving visibility and follower growth by 30%. Collaborated with content and creative teams to produce platform-specific video content, increasing engagement per post by 25%. Monitored performance with native analytics and third-party tools to inform content optimization, achieving a 35% improvement in audience retention and strengthening community engagement.

Education

MA in Digital Marketing at Purdue University
January 11, 2030 - January 1, 2024
BA in Philosophy at Obafemi Awolowo University, Nigeria
January 1, 2020 - January 1, 2021

Qualifications

CPD Accredited Digital Marketing Bootcamp
January 1, 2023 - January 1, 2023
Diploma Digital Marketing Bootcamp (DMSI, Nigeria)
January 1, 2023 - January 1, 2023
Diploma Digital Marketing Bootcamp (RKY Careers Ltd, UK)
January 1, 2023 - January 1, 2023
Social Media Marketing | HubSpot Academy
January 1, 2022 - January 1, 2022
Free Google Digital Marketing Certification
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education