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Hi there! I’m Lara Franco Fermata, a hands-on audio-visual marketer with over eight years of experience building engaging digital campaigns for luxury hospitality brands. I love turning ideas into immersive content—stories told through video, photography, and social media that resonate with audiences. I thrive in fast-paced environments, lead community growth, craft content strategies, and use data-driven insights to optimize ROI. From drone footage and post-production to influencer partnerships and real-time event activations, I enjoy delivering creative, measurable results.…Hi there! I’m Lara Franco Fermata, a hands-on audio-visual marketer with over eight years of experience building engaging digital campaigns for luxury hospitality brands. I love turning ideas into immersive content—stories told through video, photography, and social media that resonate with audiences. I thrive in fast-paced environments, lead community growth, craft content strategies, and use data-driven insights to optimize ROI. From drone footage and post-production to influencer partnerships and real-time event activations, I enjoy delivering creative, measurable results.

Lara Franco

Community Manager, Content Creator, Video Editor, +4

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Hi there! I’m Lara Franco Fermata, a hands-on audio-visual marketer with over eight years of experience building engaging digital campaigns for luxury hospitality brands. I love turning ideas into immersive content—stories told through video, photography, and social media that resonate with audiences. I thrive in fast-paced environments, lead community growth, craft content strategies, and use data-driven insights to optimize ROI. From drone footage and post-production to influencer partnerships and real-time event activations, I enjoy delivering creative, measurable results.…Hi there! I’m Lara Franco Fermata, a hands-on audio-visual marketer with over eight years of experience building engaging digital campaigns for luxury hospitality brands. I love turning ideas into immersive content—stories told through video, photography, and social media that resonate with audiences. I thrive in fast-paced environments, lead community growth, craft content strategies, and use data-driven insights to optimize ROI. From drone footage and post-production to influencer partnerships and real-time event activations, I enjoy delivering creative, measurable results.

Available to hire

Hi there! I’m Lara Franco Fermata, a hands-on audio-visual marketer with over eight years of experience building engaging digital campaigns for luxury hospitality brands. I love turning ideas into immersive content—stories told through video, photography, and social media that resonate with audiences.

I thrive in fast-paced environments, lead community growth, craft content strategies, and use data-driven insights to optimize ROI. From drone footage and post-production to influencer partnerships and real-time event activations, I enjoy delivering creative, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Community Manager & Content Strategist at Luxury Hospitality & Boutique Hotels Sector (Branding & Advertising) - Madrid

January 1, 2016 - Present

Gestión y crecimiento de comunidades, desarrollo de estrategia de contenido y campañas de publicidad digital; aumento de reservas directas mediante campañas de Social Ads; coordinación de lead generation y CRM; cobertura de eventos internacionales.

Content Writer & Film Critic at Fotogramas (Freelance)

January 1, 2016 - June 1, 2018

Redacción de contenidos y crítica cinematográfica para la revista. Gestión editorial y cobertura de festivales y estrenos.

Senior Community Manager & Content Strategist at Freelance / Independent

January 1, 2021 - Present

Led social media strategy and content creation for luxury hospitality brands in Madrid since 2021. Designed and executed campaigns across Instagram, TikTok, and other platforms, growing communities to over 210,000 followers. Implemented organic growth strategies, produced drone footage, and optimized conversions ROI through data-driven tweaks. Managed end-to-end content production, including video, photography, and post-production, while collaborating with vendors and influencers to boost brand visibility in luxury hotel and restaurant spaces.