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I'm a project-led SEO specialist and copywriter with a proven track record of delivering high-quality, result-driven content across diverse platforms. I’m passionate about creating clear, targeted messaging and driving measurable outcomes through data-driven content strategies. I have experience managing a global team of 19 marketers, leading projects that delivered a 314% increase in CTR for monthly newsletters, and I bring a data-led approach to SEO, content development, and workflow optimization, while championing diversity and inclusion.…I'm a project-led SEO specialist and copywriter with a proven track record of delivering high-quality, result-driven content across diverse platforms. I’m passionate about creating clear, targeted messaging and driving measurable outcomes through data-driven content strategies. I have experience managing a global team of 19 marketers, leading projects that delivered a 314% increase in CTR for monthly newsletters, and I bring a data-led approach to SEO, content development, and workflow optimization, while championing diversity and inclusion.

Lara Owolabi

SEO Expert, Copywriter, Content Strategist, +5

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I'm a project-led SEO specialist and copywriter with a proven track record of delivering high-quality, result-driven content across diverse platforms. I’m passionate about creating clear, targeted messaging and driving measurable outcomes through data-driven content strategies. I have experience managing a global team of 19 marketers, leading projects that delivered a 314% increase in CTR for monthly newsletters, and I bring a data-led approach to SEO, content development, and workflow optimization, while championing diversity and inclusion.…I'm a project-led SEO specialist and copywriter with a proven track record of delivering high-quality, result-driven content across diverse platforms. I’m passionate about creating clear, targeted messaging and driving measurable outcomes through data-driven content strategies. I have experience managing a global team of 19 marketers, leading projects that delivered a 314% increase in CTR for monthly newsletters, and I bring a data-led approach to SEO, content development, and workflow optimization, while championing diversity and inclusion.

Available to hire

I’m a project-led SEO specialist and copywriter with a proven track record of delivering high-quality, result-driven content across diverse platforms. I’m passionate about creating clear, targeted messaging and driving measurable outcomes through data-driven content strategies.

I have experience managing a global team of 19 marketers, leading projects that delivered a 314% increase in CTR for monthly newsletters, and I bring a data-led approach to SEO, content development, and workflow optimization, while championing diversity and inclusion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Web Publisher (Contract) at Compare the Market

May 1, 2024 - August 1, 2025

Led SEO content publishing for a UK/Ireland audience of ~20 million subscribers. Created SEO-friendly copy, including meta descriptions and alt image tags. Built new pages on Episerver CMS, performed full page refreshes, and managed publishing requests. Collaborated with Content, Design, and Engineering teams and supported a CMS migration to Contentful. Ensured timely QA and launch readiness, while contributing to regional PR campaigns and ongoing optimization.

Global Content Strategist at CopyHouse (Agency)

December 1, 2023 - March 1, 2024

Drafted and proposed compelling content marketing strategies for US, UK and EU markets; executed dynamic production processes; delivered Content Audits, SEO Strategy, SEO Website Mapping, 3/6/12-month Content Strategies and Competitor Analysis; led hands-on workshops (in person and remote) to refine core messaging, tone, and brand voice; monitored KPIs to ensure client objectives; trained teams on content creation and personalisation of TOV; led regional collaboration for pre-launch content.

Global Content Manager at Levin

April 1, 2022 - June 1, 2023

Led content strategy development, content diversification and A/B testing; ran PR campaigns; managed content across Monday.com, SEMrush, GA4, Google Search Console, Airtable, SERanking; oversaw content for Storm 2,3,4,5 & 6; collaborated with engineering to test and build pages; migrated site structure in Episerver to Contentful; provided support and guidance for migration team; coordinated with stakeholders across Content, Design and Engineering to build and QA all pages prior to launch.

Senior Local Content Executive at Wowcher

February 1, 2019 - May 1, 2021

Created and directed content strategy, lead generation, SEO and PR efforts; delivered a 315% increase in CTR for monthly email newsletters over three months; introduced content diversification, managed five new website builds; improved content downloads by 45% and average time on page by 10%; collaborated on A/B testing and optimization programs; mentored a global team of 19 content creators and a two-person PR team; used SEO tools (SEMrush, SERanking, Google Analytics); engaged with VP/C-Suite; served on Nexus (internal network for ethnically diverse employees); developed 'How To' guides for onboarding and reduced training time; produced original content for Wowcher blog; supported UK & Ireland during COVID-19 with SEO-friendly copy for 20M subscribers.