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Self-taught entrepreneur and e-commerce strategist with hands-on experience since high school, building and scaling brands through Shopify, paid media, creative strategy, and performance analytics. Experienced in Meta Ads and Shopify optimization, customer acquisition systems, pricing/AOV growth, and backend monetization (email/SMS flows, abandoned cart, upsells), using AI and automation to improve efficiency while maintaining hands-on strategic control.…Self-taught entrepreneur and e-commerce strategist with hands-on experience since high school, building and scaling brands through Shopify, paid media, creative strategy, and performance analytics. Experienced in Meta Ads and Shopify optimization, customer acquisition systems, pricing/AOV growth, and backend monetization (email/SMS flows, abandoned cart, upsells), using AI and automation to improve efficiency while maintaining hands-on strategic control.

LaRell Williams-Booker

Digital Marketer, Social Media Manager, Marketing Consultant, +2

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Self-taught entrepreneur and e-commerce strategist with hands-on experience since high school, building and scaling brands through Shopify, paid media, creative strategy, and performance analytics. Experienced in Meta Ads and Shopify optimization, customer acquisition systems, pricing/AOV growth, and backend monetization (email/SMS flows, abandoned cart, upsells), using AI and automation to improve efficiency while maintaining hands-on strategic control.…Self-taught entrepreneur and e-commerce strategist with hands-on experience since high school, building and scaling brands through Shopify, paid media, creative strategy, and performance analytics. Experienced in Meta Ads and Shopify optimization, customer acquisition systems, pricing/AOV growth, and backend monetization (email/SMS flows, abandoned cart, upsells), using AI and automation to improve efficiency while maintaining hands-on strategic control.

Available to hire

Self-taught entrepreneur and e-commerce strategist with hands-on experience since high school, building and scaling brands through Shopify, paid media, creative strategy, and performance analytics.
Experienced in Meta Ads and Shopify optimization, customer acquisition systems, pricing/AOV growth, and backend monetization (email/SMS flows, abandoned cart, upsells), using AI and automation to improve efficiency while maintaining hands-on strategic control.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Marketing Coordinator at Solum Wellness Supplements

March 1, 2026 - Present

Managed full-scale e-commerce operations including Shopify store development and optimization and brand growth strategy. Directed paid media campaigns on Meta (campaign creation, creative testing, audience targeting, scaling, and performance optimization). Built conversion-focused creative strategy including ad copywriting, positioning, promotional offers, and visual content direction. Oversaw backend revenue systems such as abandoned cart recovery and SMS/email flows, upsells, and AOV optimization. Tracked and analyzed ROAS, CTR, CPM, AOV, and conversion rates to support data-driven scaling and collaborated on budgeting and long-term growth initiatives. Used AI and automation to increase workflow efficiency and accelerate creative production.

Key Holder / Sales Associate at Sweetspot Dispensary

September 1, 2025 - March 1, 2026

Served as a key holder/manager supporting daily store operations, customer service, inventory support, and opening/closing procedures. Assisted customers with product education and personalized recommendations to improve customer experience and retail sales. Designed branded clothing, merchandise, and promotional items to strengthen brand identity and increase in-store merchandising opportunities. Contributed to visual merchandising and promotional strategy to increase customer engagement and retail performance while supporting compliance and operational efficiency.

Owner at Self Made Marketing L.L.C

January 1, 2023 - Present

Founded and develops a digital marketing and AI-driven business growth agency focused on improving client performance through paid media, e-commerce strategy, and automation systems. Teaches entrepreneurs how to use AI to accelerate workflows and creative production while keeping strategic control. Guides clients on Meta Ads performance, Shopify optimization, and interpreting metrics such as ROAS, CTR, CPM, AOV, and conversion rates. Develops and implements strategies for paid media, creative optimization, pricing structures, backend monetization, abandoned cart recovery, SMS/email flows, and overall growth systems. Provides consulting to help clients make smarter scaling decisions using Shopify analytics and Facebook Ads Manager data.

Crew Member at Jersey Mike's

February 1, 2022 - July 1, 2023

Worked as a crew member (retail/service role). Supported store operations and customer service during employment.

Owner/Operator at Selfmadeclub.us

February 1, 2021 - Present

Founded and managed an e-commerce brand covering brand development, Shopify store strategy, and performance marketing. Built and optimized Shopify storefronts including product pages, pricing strategy, conversion optimization, and customer acquisition funnels. Developed and ran Meta Ads (creative development, audience targeting, product testing, budget management, and scaling). Directed creative production including product photography, ad creatives, promotional campaigns, flat lays, and social media content. Implemented monetization systems such as bundles, upsells, abandoned cart recovery, SMS/email marketing, and retention strategies to improve AOV and profitability. Managed launches, inventory planning, branding, and customer engagement, and analyzed campaign/customer/financial data to optimize ROAS and build scalable growth systems using AI, automation, and modern marketing tools.