Available to hire
Hey there! I’m Larissa, A marketing specialist that’s passionate about connecting brand to their audience in an authentic and identifiable way that stops the scroll.
For the last couple of years, I’ve run social media, email, events, and content strategy for multiple brands at once. Along the way, I’ve grown organic reach, boosted engagement, and helped brands show up online in a way that feels real.
I am a girl who loves connection, wellness and all things creative and would love the opportunity to work with you!
Chat soon!
Larissa Erin
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Studio Marketing Assistant at Hotpod Yoga
January 1, 2022 - January 1, 2023Produced an extensive library of photo and video assets for multi-channel marketing campaigns. Supported the development and execution of community-focused marketing strategies promoting studio classes, workshops, and events across Instagram, Facebook, TikTok, and email marketing channels. Managed social media content creation and scheduling across multiple platforms, producing photo, video, and graphic content that increased engagement by an average of 300%. Assisted in developing partnerships with local businesses, influencers, charities, and university organizations to expand community reach and brand visibility.
Marketing Specialist at Kellman Hill Properties
January 1, 2024 - PresentMaintained and analyzed historical data across email, social, SMS, digital ads, and websites to inform and optimize future campaigns. Designed and launched weekly email campaigns utilizing advanced scheduling and audience segmentation, consistently maintaining open rates performing within the top 30-40% of industry competitors. Developed SEO and GEO-focused website content including blogs and location pages, contributing to a 60% increase in organic keyword visibility. Executed an organic influencer marketing campaign supporting a limited-edition product launch, contributing to significant increases in web traffic, social reach, customer acquisition, and campaign-attributed sales. Managed social media strategy and content creation for multiple clients, producing photo, video, and graphic content aligned with platform trends and audience engagement goals.
Freelance Digital Marketing / Graphic Design at Self-employed / Freelance
January 1, 2020 - PresentDeveloped brand identities, logos, and marketing assets for startups, events, and product-focused businesses. Created digital, social, and print materials aligned with brand goals and audience engagement. Supported early-stage business growth through organic marketing, content creation, and promotional campaigns. Monitored emerging social and design trends to inform creative direction and content strategy.
Education
Bachelor's Degree in Digital Marketing (First Class Honors) at University of Chester
January 11, 2030 - January 1, 2024High School Diploma, Certification in Graphic Communications at Montachusett Regional Vocational Technical School
January 11, 2030 - January 1, 2020Qualifications
Industry Experience
Retail, Real Estate & Construction, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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