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Strategic Marketing professional with over 7 years of experience driving brand awareness and community impact through compelling storytelling. I specialize in bridging the gap between complex business goals and engaging audience-centric narratives for both B2B and B2C sectors. With a First Class BA in Marketing & Advertising, I offer a high-level blend of creative production and analytical strategy. My background spans from coordinating high-pressure broadcast workflows at the Olympic Games to leading digital transformations in SAP Consulting. Key Expertise: Strategic Planning: Delivering end-to-end multi-channel campaigns and editorial calendars. Brand Partnerships: Proven track record in managing stakeholders, agencies, and vendors to deliver creative digital and physical assets. Growth & Engagement: Achieved a 40% increase in sales through strategic activations and promotional campaigns. Multimedia Production: Skilled in Adobe Creative Cloud, Canva, and Capcut to produce broadcast-quality visual assets. What I bring to your project: Whether you need a brand guardian to ensure regulatory standards across social media or a lead strategist to optimize your customer lifecycle , I focus on delivering high-impact activations that align strictly with your business goals.…Strategic Marketing professional with over 7 years of experience driving brand awareness and community impact through compelling storytelling. I specialize in bridging the gap between complex business goals and engaging audience-centric narratives for both B2B and B2C sectors. With a First Class BA in Marketing & Advertising, I offer a high-level blend of creative production and analytical strategy. My background spans from coordinating high-pressure broadcast workflows at the Olympic Games to leading digital transformations in SAP Consulting. Key Expertise: Strategic Planning: Delivering end-to-end multi-channel campaigns and editorial calendars. Brand Partnerships: Proven track record in managing stakeholders, agencies, and vendors to deliver creative digital and physical assets. Growth & Engagement: Achieved a 40% increase in sales through strategic activations and promotional campaigns. Multimedia Production: Skilled in Adobe Creative Cloud, Canva, and Capcut to produce broadcast-quality visual assets. What I bring to your project: Whether you need a brand guardian to ensure regulatory standards across social media or a lead strategist to optimize your customer lifecycle , I focus on delivering high-impact activations that align strictly with your business goals.

Larissa Potter

Content Producer, Video Editor, Executive Producer, +2

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Strategic Marketing professional with over 7 years of experience driving brand awareness and community impact through compelling storytelling. I specialize in bridging the gap between complex business goals and engaging audience-centric narratives for both B2B and B2C sectors. With a First Class BA in Marketing & Advertising, I offer a high-level blend of creative production and analytical strategy. My background spans from coordinating high-pressure broadcast workflows at the Olympic Games to leading digital transformations in SAP Consulting. Key Expertise: Strategic Planning: Delivering end-to-end multi-channel campaigns and editorial calendars. Brand Partnerships: Proven track record in managing stakeholders, agencies, and vendors to deliver creative digital and physical assets. Growth & Engagement: Achieved a 40% increase in sales through strategic activations and promotional campaigns. Multimedia Production: Skilled in Adobe Creative Cloud, Canva, and Capcut to produce broadcast-quality visual assets. What I bring to your project: Whether you need a brand guardian to ensure regulatory standards across social media or a lead strategist to optimize your customer lifecycle , I focus on delivering high-impact activations that align strictly with your business goals.…Strategic Marketing professional with over 7 years of experience driving brand awareness and community impact through compelling storytelling. I specialize in bridging the gap between complex business goals and engaging audience-centric narratives for both B2B and B2C sectors. With a First Class BA in Marketing & Advertising, I offer a high-level blend of creative production and analytical strategy. My background spans from coordinating high-pressure broadcast workflows at the Olympic Games to leading digital transformations in SAP Consulting. Key Expertise: Strategic Planning: Delivering end-to-end multi-channel campaigns and editorial calendars. Brand Partnerships: Proven track record in managing stakeholders, agencies, and vendors to deliver creative digital and physical assets. Growth & Engagement: Achieved a 40% increase in sales through strategic activations and promotional campaigns. Multimedia Production: Skilled in Adobe Creative Cloud, Canva, and Capcut to produce broadcast-quality visual assets. What I bring to your project: Whether you need a brand guardian to ensure regulatory standards across social media or a lead strategist to optimize your customer lifecycle , I focus on delivering high-impact activations that align strictly with your business goals.

Available to hire

Strategic Marketing professional with over 7 years of experience driving brand awareness and community impact through compelling storytelling. I specialize in bridging the gap between complex business goals and engaging audience-centric narratives for both B2B and B2C sectors.

With a First Class BA in Marketing & Advertising, I offer a high-level blend of creative production and analytical strategy. My background spans from coordinating high-pressure broadcast workflows at the Olympic Games to leading digital transformations in SAP Consulting.

Key Expertise:

Strategic Planning: Delivering end-to-end multi-channel campaigns and editorial calendars. Brand

Partnerships: Proven track record in managing stakeholders, agencies, and vendors to deliver creative digital and physical assets. Growth &

Engagement: Achieved a 40% increase in sales through strategic activations and promotional campaigns. Multimedia Production: Skilled in Adobe Creative Cloud, Canva, and Capcut to produce broadcast-quality visual assets.

What I bring to your project:
Whether you need a brand guardian to ensure regulatory standards across social media or a lead strategist to optimize your customer lifecycle , I focus on delivering high-impact activations that align strictly with your business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Producer & Editor Assistant at Cine Mauro TV Production Company

October 1, 2017 - January 1, 2019

Supported high-pressure filming and post-production workflows, ensuring assets met technical and editorial requirements. Assisted editors in delivering broadcast-quality visuals, and managed footage for diverse digital and offline environments. Collaborated with producers to maintain delivery schedules and production milestones across multiple projects.

Senior Marketing Executive / Content & Social Media Manager at Geo System SAP Consulting

January 1, 2021 - Present

Freelancer role leading end-to-end brand partnerships, coordinating with external vendors and agencies to deliver creative digital and physical assets. Managed internal communications and staff engagement events, creating internal announcements and activations. Spearheaded digital strategy and multi-channel content, translating complex information into engaging narratives for internal and external stakeholders. Optimized customer lifecycle with a bi-weekly digital magazine and built long-term audience relationships. Coordinated with production teams and editors to meet deadlines and maintain quality.

Broadcast Workflow & Editorial Production Assistant at Olympic Broadcast Services

January 1, 2016 - January 1, 2016

Supported broadcasting workflow and editorial production for the Rio 2016 Games; assisted editors in delivering assets and ensuring broadcast-quality materials; coordinated with producers to maintain schedules and deliverables for multi-channel coverage.