Larona Dipholo
Social Media Manager with 3+ years of experience managing and growing brand social media presence across TikTok, Instagram, Facebook, and YouTube.
About
Social Media Manager with 3+ years of experience managing and growing brand social media presence across TikTok, Instagram, Facebook, and YouTube. Skilled in end-to-end platform ownership including content publishing, community engagement, influencer collaboration, and performance optimisation. Known for using platform analytics and algorithm insights to increase reach, engagement, and organic audience growth while maintaining strong brand consistency.
- 1 year's experience
- Joined January 2024
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Supported growth of brands' social channels by converting long-form content into platform-native short-form videos; simplified complex topics through structured storytelling and engaging edits; optimized pacing, captions, and content formats; produced podcast/interview content and coordinated cross-platform distribution from Gaborone, Botswana.
Drove social media management, growth strategy, and influencer outreach; developed short-form video strategy; repurposed content across platforms; established publishing workflows; refined captions and hooks; analyzed performance data to drive engagement and reach.
Led growth of brand social channels (Cape Town, South Africa) by adapting long-form content into short-form formats; developed and executed content strategies; built platform-native workflows; edited and optimized captions, hooks, and pacing to improve reach and engagement; collaborated with founders on NFT/digital ownership topics; created narrative-focused clips for retention.
Certifications and awards
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