Lars Minnes (b. 1996) is an art specialist and creative strategist with a Master’s degree in Contemporary Art from Leiden University. He is the co-founder of AVEC AVEC, a creative agency focused on digital marketing, content development, and online curation for cultural institutions and brands. Lars has managed digital content and social media for leading institutions including Museum Boijmans Van Beuningen and the Rijksmuseum, where he led a multidisciplinary team of creatives and pioneered campaigns that reached nearly 70 million people annually. His work has transformed how museums engage online, blending art-historical depth with accessible storytelling. Through AVEC AVEC, Lars collaborates with clients such as FENIX, Design Biennale Rotterdam, Loveland Events, SolidNature, Vogue, ELLE Decoration, and Harper’s Bazaar, shaping digital narratives and curating award-winning content. His innovative approach has attracted collaborations with high-end brands, designers, and creatives worldwide. More at avecavec.eu…Lars Minnes (b. 1996) is an art specialist and creative strategist with a Master’s degree in Contemporary Art from Leiden University. He is the co-founder of AVEC AVEC, a creative agency focused on digital marketing, content development, and online curation for cultural institutions and brands. Lars has managed digital content and social media for leading institutions including Museum Boijmans Van Beuningen and the Rijksmuseum, where he led a multidisciplinary team of creatives and pioneered campaigns that reached nearly 70 million people annually. His work has transformed how museums engage online, blending art-historical depth with accessible storytelling. Through AVEC AVEC, Lars collaborates with clients such as FENIX, Design Biennale Rotterdam, Loveland Events, SolidNature, Vogue, ELLE Decoration, and Harper’s Bazaar, shaping digital narratives and curating award-winning content. His innovative approach has attracted collaborations with high-end brands, designers, and creatives worldwide. More at avecavec.euWWWW…