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I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.…I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.

Mamadou CAMARA

Graphic Designer, Community Manager, Growth Marketer, +5

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I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.…I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.

Available to hire

I’m Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results.

I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I’m known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.

Skills

Experience Level

Expert

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Language

French

Fluent

English

Advanced

Work Experience

Regional Marketing Manager at Transsion Holding / Infinix Mobile Senegal

January 1, 2024 - October 29, 2025

Responsible for developing and implementing marketing strategies to boost brand visibility and positioning in Senegal, Gambia, and Mauritania, alongside managing advertising campaigns and promotional activities.

National Marketing Manager at Transsion Holding / Infinix Mobile Senegal

January 1, 2024 - January 1, 2024

Developed and implemented marketing strategies to enhance brand visibility and positioning while overseeing advertising campaigns and communication channels.

Marketing Supervisor at Transsion Holding / Infinix Mobile Senegal

January 1, 2020 - January 1, 2020

Coordinated marketing projects and monitored campaign performance while designing and deploying marketing materials.

Sales Representative at Transsion Holding / Infinix Mobile Senegal

January 1, 2019 - January 1, 2019

Managed a client portfolio and implemented sales strategies to increase sales and customer loyalty.

Graphic Designer at Transsion Holding / Infinix Mobile Senegal

January 1, 2018 - October 29, 2025

Designed visual materials for online and offline communication, creating advertising and promotional materials.

Brand & Growth Strategist at Transsion Holding –Infinix Mobile Senegal

January 1, 2020 - January 1, 2026

Definition and execution of Infinix Senegal's national marketing strategy; development of the annual marketing plan (digital, field, influencer); budget management and performance reporting. Design and management of Google Ads campaigns; 2025 product launch; leadership and partnerships. Key results include +30% sales growth (2020); 119% of annual target achieved (2023); Best Infinix Team – Region 3 West Africa (2024).

Marketing Supervisor at Transsion Holding –Infinix Mobile Senegal

January 1, 2019 - January 1, 2020

Oversight of marketing projects and field activations; management of visibility and communication materials.

Sales Representative at Transsion Holding –Infinix Mobile Sénégal

January 1, 2018 - January 1, 2019

Gestion commerciale de zones stratégiques à Dakar; Développement du réseau de distribution

Graphic Designer & Social Media Manager at Transsion Holding –Infinix Mobile Sénégal

January 1, 2018 - Present

Conception de supports visuels pour la communication en ligne et hors ligne; création et mise en page des supports publicitaires et promotionnels (affiches, flyers, PLV, etc.).