Mamadou CAMARA
I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa.
About
I’m Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results.
I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I’m known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.
- 8 years' experience
- Joined September 2025
Skills· 24
Languages
- FrenchFluent
- EnglishAdvanced
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Computers & Electronics
- Telecommunications
- Professional Services
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Work experience· 9 roles
Developed and implemented marketing strategies to enhance brand visibility and positioning while overseeing advertising campaigns and communication channels.
Responsible for developing and implementing marketing strategies to boost brand visibility and positioning in Senegal, Gambia, and Mauritania, alongside managing advertising campaigns and promotional activities.
Definition and execution of Infinix Senegal's national marketing strategy; development of the annual marketing plan (digital, field, influencer); budget management and performance reporting. Design and management of Google Ads campaigns; 2025 product launch; leadership and partnerships. Key results include +30% sales growth (2020); 119% of annual target achieved (2023); Best Infinix Team – Region 3 West Africa (2024).
Education· 10
Certifications and awards· 5
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