I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.…

Mamadou CAMARA

I'm Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results. I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I'm known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.…

Available to hire

I’m Mamadou Camara, a Brand & Growth Strategist with 7+ years of experience building and growing brands in West Africa. I specialize in 360 marketing, brand management, and influencer partnerships, turning ideas into measurable results.

I lead strategy and creative execution across digital, field activations, and partnerships, delivering increased sales, share of voice, and online performance. I’m known for turning data into action and driving cross-functional collaboration to achieve ambitious targets.

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Skills

Experience Level

Language

French
Fluent
English
Advanced

Work Experience

National Marketing Manager at Transsion Holding / Infinix Mobile Senegal
January 1, 2024 - January 1, 2024
Developed and implemented marketing strategies to enhance brand visibility and positioning while overseeing advertising campaigns and communication channels.
Regional Marketing Manager at Transsion Holding / Infinix Mobile Senegal
January 1, 2024 - October 29, 2025
Responsible for developing and implementing marketing strategies to boost brand visibility and positioning in Senegal, Gambia, and Mauritania, alongside managing advertising campaigns and promotional activities.
Brand & Growth Strategist at Transsion Holding –Infinix Mobile Senegal
January 1, 2020 - January 1, 2026
Definition and execution of Infinix Senegal's national marketing strategy; development of the annual marketing plan (digital, field, influencer); budget management and performance reporting. Design and management of Google Ads campaigns; 2025 product launch; leadership and partnerships. Key results include +30% sales growth (2020); 119% of annual target achieved (2023); Best Infinix Team – Region 3 West Africa (2024).
Marketing Supervisor at Transsion Holding / Infinix Mobile Senegal
January 1, 2020 - January 1, 2020
Coordinated marketing projects and monitored campaign performance while designing and deploying marketing materials.
Marketing Supervisor at Transsion Holding –Infinix Mobile Senegal
January 1, 2019 - January 1, 2020
Oversight of marketing projects and field activations; management of visibility and communication materials.
Sales Representative at Transsion Holding / Infinix Mobile Senegal
January 1, 2019 - January 1, 2019
Managed a client portfolio and implemented sales strategies to increase sales and customer loyalty.
Graphic Designer & Social Media Manager at Transsion Holding –Infinix Mobile Sénégal
January 1, 2018 - Present
Conception de supports visuels pour la communication en ligne et hors ligne; création et mise en page des supports publicitaires et promotionnels (affiches, flyers, PLV, etc.).
Sales Representative at Transsion Holding –Infinix Mobile Sénégal
January 1, 2018 - January 1, 2019
Gestion commerciale de zones stratégiques à Dakar; Développement du réseau de distribution
Graphic Designer at Transsion Holding / Infinix Mobile Senegal
January 1, 2018 - October 29, 2025
Designed visual materials for online and offline communication, creating advertising and promotional materials.

Education

Bachelor's Degree in Natural Sciences at Cheikh Anta Diop University
January 1, 2010 - January 1, 2014
Certificate in Graphic design at Tech Center Business PRO
January 1, 2014 - December 31, 2014
Certificate in Digital Marketing – Brand Identity and Digital Strategy at Transsion/TECNO Mobile
January 1, 2020 - December 31, 2020
Certificate in Digital Journalism at Facebook Journalism Project
January 1, 2022 - December 31, 2022
Certificate in Marketing – Specialization in Sub-Saharan Marketing at Nigeria
January 1, 2023 - December 31, 2023
SSA Marketing Certificate at Transsion Academy (Nigeria)
January 1, 2023 - April 5, 2026
Leadership Certificate at Trace Academia x University of Johannesburg
January 1, 2023 - April 5, 2026
Digital Journalism Certificate at Facebook Journalism Project
January 1, 2022 - April 5, 2026
Digital Marketing Certificate at Transsion / TECNO
January 1, 2020 - April 5, 2026
Graphic Design Certificate at Tech Center Business Pro
January 1, 2014 - April 5, 2026

Qualifications

SSA Marketing Certificate
January 1, 2023 - April 5, 2026
Leadership Certificate
January 1, 2023 - April 5, 2026
Digital Journalism Certificate
January 1, 2022 - April 5, 2026
Digital Marketing Certificate
January 1, 2020 - April 5, 2026
Graphic Design Certificate
January 1, 2014 - April 5, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Computers & Electronics, Telecommunications, Professional Services

Skills

Experience Level