I worked with Jack at JB Gas to build a strong, trustworthy online presence for his gas and heating business. The project focused on creating a cohesive brand identity, a user-friendly website, and improving visibility across local search and social platforms.

I designed a modern, mobile-responsive website built around accessibility and clear navigation, ensuring customers could easily find key services and contact details. The visual identity was developed to convey reliability and professionalism, using a colour palette inspired by the official Gas Safe Register to subtly reinforce trust and industry compliance.

The project also included creating a professional logo, refreshing the company’s Facebook page to align with the new brand, and optimising the Google Business Profile for improved search visibility. I implemented lightweight JavaScript-based performance enhancements and ensured all pages were properly indexed for SEO.

Impact:

Achieved 677 Google Search impressions and 10 direct clicks within the first three months post-launch, demonstrating early growth for a new domain.

Facebook reach grew to 239 views, with engagement increasing by 100% following the rebrand.

Built a consistent online identity with 114 followers, primarily aged 35–54, directly matching the business’s target customer base.

Enhanced user trust and conversion potential through clear UX design, cohesive branding, and Gas Safe aligned visuals.

The result was a cohesive, user-centred digital presence that elevated JB Gas’s credibility and improved its position within the local market.

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