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Social media professional with over a decade of experience managing digital content and online communities, much of it in the charity and health sectors. I create accessible, engaging content that reaches the right audience, handling sensitive and health-related subjects with care. I build efficient content systems and use AI tools thoughtfully to increase capacity without losing authenticity. I work calmly and independently in remote teams, and I’m known for being organised, dependable and genuinely invested in the causes I support.…Social media professional with over a decade of experience managing digital content and online communities, much of it in the charity and health sectors. I create accessible, engaging content that reaches the right audience, handling sensitive and health-related subjects with care. I build efficient content systems and use AI tools thoughtfully to increase capacity without losing authenticity. I work calmly and independently in remote teams, and I’m known for being organised, dependable and genuinely invested in the causes I support.

Laura Bailey

Content Creator, Content Strategist, Social Media Manager, +4

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Social media professional with over a decade of experience managing digital content and online communities, much of it in the charity and health sectors. I create accessible, engaging content that reaches the right audience, handling sensitive and health-related subjects with care. I build efficient content systems and use AI tools thoughtfully to increase capacity without losing authenticity. I work calmly and independently in remote teams, and I’m known for being organised, dependable and genuinely invested in the causes I support.…Social media professional with over a decade of experience managing digital content and online communities, much of it in the charity and health sectors. I create accessible, engaging content that reaches the right audience, handling sensitive and health-related subjects with care. I build efficient content systems and use AI tools thoughtfully to increase capacity without losing authenticity. I work calmly and independently in remote teams, and I’m known for being organised, dependable and genuinely invested in the causes I support.

Available to hire

Social media professional with over a decade of experience managing digital content and online communities, much of it in the charity and health sectors. I create accessible, engaging content that reaches the right audience, handling sensitive and health-related subjects with care.

I build efficient content systems and use AI tools thoughtfully to increase capacity without losing authenticity. I work calmly and independently in remote teams, and I’m known for being organised, dependable and genuinely invested in the causes I support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Bowel Cancer West

January 1, 2025 - July 1, 2025

Delivered social media content for a regional health charity for a six-month contract, supporting awareness and engagement. Produced clear, sensitive content for a health-aware audience and aligned content to the charity’s voice.

Social Media Manager at Ileostomy & Internal Pouch Association (IA)

January 1, 2022 - January 1, 2026

Managed and delivered daily content across Facebook, Instagram and X for a national patient charity in a fully remote role. Planned, scheduled and repurposed content around campaigns, awareness days and organisational priorities, creating accessible Canva content aligned with the charity’s tone of voice. Handled sensitive, health-related subject matter with care, protecting the dignity of the community, and monitored engagement across all channels. Completed a full handover at contract end, including complex Meta Business Portfolio admin transfer with documentation for the incoming team.

Social Media Manager (Freelance / Part-time) at Ileostomy & Internal Pouch Association (IA)

January 1, 2022 - Present

Contribute to campaign planning and deliver content across key organisational initiatives. Deliver consistent daily content across multiple platforms, including Facebook, Instagram and X. Plan, schedule and repurpose content to support campaigns, awareness days and organisational objectives. Create engaging, accessible content using Canva, aligned with IA's tone of voice and values. Maintain consistency across multiple accounts, ensuring brand alignment at all times. Monitor engagement and support community interaction, responding to comments and messages. Use scheduling tools to organise and deliver structured weekly content plans. Work collaboratively with the communications team to support wider organisational goals. Operate independently within a remote working environment, managing workload and deadlines effectively.

Assessor & Apprentice Coach at Weston College

January 1, 2021 - January 1, 2022

Tutored, supported and assessed learners on Level 3 Digital Marketing and Marketing Assistant apprenticeships.

Assessor & Apprentice Coach (Part-time) at Weston College

January 1, 2021 - January 1, 2022

Supported and assessed learners studying Digital Marketing apprenticeships. Delivered guidance on marketing principles, social media, and content creation. Provided one-to-one support, feedback, and progress reviews. Demonstrated strong communication, organisation, and mentoring skills.

Social Media Manager | Business Coach at Serious about Social

January 1, 2013 - Present

Support small businesses with social media strategy and content planning. Create engaging content including posts, blogs, and email campaigns. Design branded visuals aligned with client identity. Identify target audiences and develop tailored messaging. Manage online engagement and build relationships with audiences. Create and distribute email newsletters using platforms such as MailChimp. Analyse performance and suggest improvements to increase visibility and engagement. Monthly strategy support meetings (online).

Social Media Manager & Business Coach at Serious About Social

January 1, 2012 - Present

Run an independent social media and content consultancy supporting charities, non-profits and small businesses with strategy, planning and delivery. Design end-to-end content systems (strategy and calendars through to scheduling), using efficient AI-assisted workflows to increase output without losing authentic voice. Build audience relationships, analyse performance and recommend improvements.

Trainer at Pop Up Business School

January 1, 2012 - January 1, 2013

Delivered workshops to groups of up to 50 participants across the UK. Provided practical training on marketing, social media, and business start-up. Supported individuals in developing clear, actionable business plans.

Administrative Assistant, Group Procurement at Lloyds Banking Group

January 1, 1996 - January 1, 2012

Managed supplier relationships, contract administration and stakeholder communication within group procurement.

Administrative Assistant (Group Procurement) at Lloyds Banking Group

January 1, 1996 - January 1, 2012

Managed supplier relationships and contract administration. Processed invoices, raised credit notes and maintained accurate records. Communicated with internal and external stakeholders. Provided administrative support and customer service via phone and email.