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Brand designer and founder with 18+ years of experience creating visual identity, design systems, and campaign creative across agency and in-house environments. I lead end-to-end brand strategy and execution—turning concepts into cohesive systems across digital, print, packaging, and physical environments. I’ve built and scaled a consumer brand from scratch to national retail distribution, and I’ve supported global licensing and major hospitality/consumer brands. I’m hands-on with Adobe Creative Suite, and I integrate AI-driven workflows to improve speed and creative output.…Brand designer and founder with 18+ years of experience creating visual identity, design systems, and campaign creative across agency and in-house environments. I lead end-to-end brand strategy and execution—turning concepts into cohesive systems across digital, print, packaging, and physical environments. I’ve built and scaled a consumer brand from scratch to national retail distribution, and I’ve supported global licensing and major hospitality/consumer brands. I’m hands-on with Adobe Creative Suite, and I integrate AI-driven workflows to improve speed and creative output.

Laura A. Bercovich

Brand Designer, Graphic Designer, Designer, +4

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Brand designer and founder with 18+ years of experience creating visual identity, design systems, and campaign creative across agency and in-house environments. I lead end-to-end brand strategy and execution—turning concepts into cohesive systems across digital, print, packaging, and physical environments. I’ve built and scaled a consumer brand from scratch to national retail distribution, and I’ve supported global licensing and major hospitality/consumer brands. I’m hands-on with Adobe Creative Suite, and I integrate AI-driven workflows to improve speed and creative output.…Brand designer and founder with 18+ years of experience creating visual identity, design systems, and campaign creative across agency and in-house environments. I lead end-to-end brand strategy and execution—turning concepts into cohesive systems across digital, print, packaging, and physical environments. I’ve built and scaled a consumer brand from scratch to national retail distribution, and I’ve supported global licensing and major hospitality/consumer brands. I’m hands-on with Adobe Creative Suite, and I integrate AI-driven workflows to improve speed and creative output.

Available to hire

Brand designer and founder with 18+ years of experience creating visual identity, design systems, and campaign creative across agency and in-house environments. I lead end-to-end brand strategy and execution—turning concepts into cohesive systems across digital, print, packaging, and physical environments.

I’ve built and scaled a consumer brand from scratch to national retail distribution, and I’ve supported global licensing and major hospitality/consumer brands. I’m hands-on with Adobe Creative Suite, and I integrate AI-driven workflows to improve speed and creative output.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Brand Designer at Minted

November 1, 2018 - April 30, 2020

Created integrated marketing campaigns across email, web, social, and video for a large design marketplace. Developed scalable visual systems for seasonal campaigns and key business categories to improve brand consistency and engagement. Partnered with marketing, merchandising, and creative leadership to align brand creative with business priorities and incorporated cross-functional feedback through presentations and iterations.

Senior Brand Designer & Founder at Modern Mitzvah

April 1, 2018 - Present

Founded and built a nationally distributed consumer brand, leading creative direction, brand strategy, and visual identity across a product line now carried in 100+ boutiques and specialty retailers. Developed and maintained the brand’s design system across e-commerce, social, email, packaging, and print to ensure consistency. Led end-to-end creative for product launches and seasonal campaigns from concept through production, and created wholesale partner materials including pitch decks and account presentations supporting national retail and licensing relationships. Built scalable production processes and reusable design components, integrating AI tools to improve speed while maintaining quality.

Senior Visual Designer at Bar Napkin Productions

January 1, 2017 - November 30, 2018

Led brand development for a portfolio of hospitality clients, delivering identity systems, environmental graphics, packaging, and digital experiences from brief through final production. Collaborated with interior designers and architects to translate brand strategy into physical environments and onsite customer experiences across touchpoints. Presented creative recommendations to senior stakeholders, communicating rationale and advocating for design decisions that supported broader business goals. Client experience included The Arizona Cardinals, Harkins Theatres, Phillips Seafood, Hilton, Hyatt, and more.

Visual Designer at Minted

January 1, 2016 - December 31, 2016

Contributed to ideation, strategy, and execution of cross-channel campaigns for Minted’s art, wedding, baby and kids, and home decor divisions. Designed assets across digital, print, and social to support cohesive brand storytelling across platforms.

Associate Graphic Designer at Old Navy

November 1, 2014 - December 31, 2015

Designed in-store and digital marketing campaigns including window displays, in-store signage, packaging, and promotional experiences. Translated seasonal campaign concepts into physical retail environments and corresponding digital extensions.

Graphic Designer at Lucasfilm

August 1, 2013 - October 31, 2014

Designed global licensing style guides for Star Wars to support product, packaging, and retail experiences worldwide. Developed seasonal, trend-driven visual systems used across consumer products and partner brands, and created graphic assets including patterns, logos, and iconography for licensed applications across apparel, home goods, and accessories.