Senior Designer at Blu Ivy Group

Currently leading the roll-out plan and implementation of agency brand refresh. Develop and execute innovative design concepts, translating client requirements into visually compelling and impactful solutions. Collaborate closely with cross-functional teams including account managers, developers, and copywriters to align design strategies with client objectives. Present design concepts and strategies to internal team and clients, effectively communicating design rationales and incorporating feedback to deliver successful outcomes. Manage multiple concurrent projects, prioritizing tasks, allocating resources, and delegating responsibilities to ensure timely project completion.

Senior Designer at Blu Ivy Group

Currently leading the roll-out plan and implementation of agency brand refresh. Develop and execute innovative design concepts, translating client requirements into visually compelling and impactful solutions. Collaborate closely with cross-functional teams including account managers, developers, and copywriters to align design strategies with client objectives. Present design concepts and strategies to internal team and clients, effectively communicating design rationales and incorporating feedback to deliver successful outcomes. Manage multiple concurrent projects, prioritizing tasks, allocating resources, and delegating responsibilities to ensure timely project completion.

Senior Designer, Digital at Blu Ivy Group

Currently leading the roll-out plan and implementation of agency brand refresh; develop and execute innovative design concepts; collaborate with cross-functional teams to align design strategies with client objectives; present design concepts to internal teams and clients; manage multiple concurrent projects, prioritizing tasks and resources to ensure timely completion.

Creative Director at Canadian Football League (CFL)

Led the creative team and ensured every design element across online, social and print was high-quality and on-brand. Oversaw and directed key CFL moments including major rebrand rollout, creation of Grey Cup & Festival brand, art direction of annual player photoshoots. Collaborated with external agencies to launch successful national campaigns and promotions. Managed creative team workload through JIRA and scrum meetings. Boosted revenue by creating pitch materials for Sponsorship and Business Development Teams and presentations for Executive Team and Board. Directed creative elements across print, digital, social, and emerging tech including GIFs, memes, and motion graphics to engage fans.

Creative Director at Canadian Football League (CFL)

Led the creative team to ensure high-quality, on-brand design across online, social, and print; oversaw major initiatives including a rebrand across print, digital, and broadcast (2015); created the Grey Cup & Festival brand (2015-2019); art directed annual CFL player photoshoots (2016-2018); collaborated with external agencies on national campaigns and events; managed in-house assets via Jira and Scrum; developed pitch material to boost sponsorship revenue; produced creative across print, digital, social, and motion formats.

Creative Director at Canadian Football League (CFL)

Led the creative team and ensured every design element–across online, social and print–was high-quality and on-brand. Oversaw and directed key CFL moments, including the roll-out for a major rebrand across print, digital & broadcast (2015), creation of the Grey Cup & Festival brand (2015-2019), art direction of annual CFL player photoshoots (2016-2018). Collaborated with external agencies to launch successful national campaigns, promotions for major events, and other special projects. Led a creative team, managing workload through JIRA and scrum meetings. Boosted revenue by creating essential pitch material for Sponsorship and Business Development Teams, as well as presentations for Executive Team and the Board. Directed and developed creative elements across print, digital, social, and emerging tech–including GIFs, memes, and motion graphics–to ensure the CFL meets fans on their turf.

Senior Designer, Digital at Corus Entertainment

Led digital design for top Corus brands, including the W Network, YTV, OWN, Treehouse TV, CMT Canada, and Teletoon. Created consistency by bringing on-air brands to life on digital. Developed strategic campaigns and website optimizations in partnership with digital sales, marketing and content.

Senior Designer, Digital at Corus Entertainment

Led digital design for top Corus brands including W Network, YTV, OWN, Treehouse TV, CMT Canada, and Teletoon. Created consistency by bringing on-air brands to life on digital platforms. Developed strategic campaigns and website optimizations in partnership with digital sales, marketing and content teams.

Senior Designer, Digital at Corus Entertainment

Led digital design for top Corus brands (W Network, YTV, OWN, Treehouse TV, CMT Canada, Teletoon); ensured brand consistency across digital; developed strategic campaigns and website optimizations in partnership with digital sales, marketing and content.

Graphic Designer, Marketing at eLuxe (Startup Fashion + Retail)

Led designs for all marketing, packaging and daily email campaigns. Collaborated with editorial team to build out graphics around custom photo-shoots and themes. Worked closely with marketing lead on custom collaborations, fashion brands and partners.

Graphic Designer, Marketing at eLuxe (Startup Fashion + Retail)

Led designs for all marketing, packaging and daily email campaigns. Collaborated with editorial team to build out graphics around custom photo-shoots and themes. Worked closely with marketing lead on custom collaborations and fashion brand partnerships.

Graphic Designer, Marketing at eLuxe (Startup Fashion + Retail)

Led designs for marketing, packaging and daily email campaigns; collaborated with editorial to build out graphics around custom photo-shoots and themes; worked closely with marketing lead on custom collaborations, fashion brands and partners.

Creative Manager, Marketing at Rogers Digital Media

Created digital campaign designs to re-launch Rogers Digital Media. Designed digital campaigns for leading publishing brands including Today's Parent, Maclean's, Chatelaine, and Flare. Led design and brand development of RDeals (a daily deals e-commerce website) across website, email campaigns, and print. Drove revenue by creating sponsorship concepts, custom mock-ups, and polished decks for Sales Team. Developed revenue-driving sponsorship websites for special Christmas promotions and content aggregators.

Creative Manager, Marketing at Rogers Digital Media

Created all digital campaign designs to re-launch Rogers Digital Media. Designed digital campaigns for leading publishing brands including Today's Parent, Maclean's, Chatelaine, and Flare. Led design and brand development of RDeals e-commerce site across website, email campaigns, and print. Created sponsorship concepts, mock-ups, and decks to support Sales Team revenue generation. Developed sponsorship websites for Christmas promotions and content aggregators.

Creative Manager, Marketing at Rogers Digital Media

Created all digital campaign designs to re-launch Rogers Digital Media; designed digital campaigns for leading publishing brands including Today's Parent, Maclean's, Chatelaine, and Flare; led design and brand development of RDeals (a daily deals e-commerce website); drove revenue by creating sponsorship concepts, custom mock-ups, and polished decks for Sales and Leadership; developed sponsorship websites for Christmas promotions and content aggregators.

Graphic Designer at sweetspot.ca

Led all designs for a fashion, beauty and lifestyle start-up later acquired by a large-scale media company. Collaborated with editorial team to visualize daily website content. Grew audience numbers by conceptualizing and designing marketing campaigns and monthly contests. Optimized user experience by leveraging knowledge from technology, editorial, sales, and marketing teams. Supported brand rollout of spin-off site DailySqueeze (daily wellness blog and website).

Graphic Designer at sweetspot.ca (Canadian lifestyle site)

Led all designs for a fashion, beauty and lifestyle start-up later acquired by a large media company. Collaborated with editorial team to visualize daily website content. Increased audience numbers by designing marketing campaigns and contests. Optimized user experience by working with technology, editorial, sales and marketing teams. Supported brand rollout of wellness content spin-off site DailySqueeze.

Graphic Designer at sweetspot.ca

Led all designs for a fashion, beauty and lifestyle start-up; collaborated with editorial to visualize daily website content; grew audience numbers through marketing campaigns and contests; optimized user experience by collaborating with technology, editorial, sales and marketing teams; supported brand rollout of spin-off site DailySqueeze.

Graphic Designer at Soapbox Design

Worked with senior design team on production and design. Typeset company annual and corporate responsibility reports. Provided design work for a diverse range of clients including Seneca College, OCAD, GTTA, Chestnut Park Real Estate, PEN Canada, ParticipACTION, SickKids Foundation, and Writers’ Union of Canada.

Graphic Designer at Soapbox Design

Worked with senior design team on production and design. Typeset annual and corporate responsibility reports. Provided design work for diverse clients including Seneca College, OCAD, GTTA, Chestnut Park Real Estate, PEN Canada, ParticipACTION, SickKids Foundation and Writers’ Union of Canada.