With more than 15 years’ experience spanning publishing, advertising, and branding—encompassing a decade of freelancing and seven years as a design & strategy collaborator—I’ve learned to pair sharp strategy with bold, effective design. Beyond branding and identity, I bring expertise in editorial and print design, typography, and a touch of illustration and web design. I’m proficient in Adobe Creative Suite, experienced with Squarespace and MS Office, and known for strong relationship-building, project management, and meticulous attention to detail that keeps projects on track from first sketch to final production. A recent highlight was leading a collaborative three-year full rebrand for Wheyco (Germany)—from brand architecture and identity to packaging and website redesign—which unified their market presence and sparked a renewed sense of pride across the company.

Laura Forlong

With more than 15 years’ experience spanning publishing, advertising, and branding—encompassing a decade of freelancing and seven years as a design & strategy collaborator—I’ve learned to pair sharp strategy with bold, effective design. Beyond branding and identity, I bring expertise in editorial and print design, typography, and a touch of illustration and web design. I’m proficient in Adobe Creative Suite, experienced with Squarespace and MS Office, and known for strong relationship-building, project management, and meticulous attention to detail that keeps projects on track from first sketch to final production. A recent highlight was leading a collaborative three-year full rebrand for Wheyco (Germany)—from brand architecture and identity to packaging and website redesign—which unified their market presence and sparked a renewed sense of pride across the company.

Available to hire

With more than 15 years’ experience spanning publishing, advertising, and branding—encompassing a decade of freelancing and seven years as a design & strategy collaborator—I’ve learned to pair sharp strategy with bold, effective design.

Beyond branding and identity, I bring expertise in editorial and print design, typography, and a touch of illustration and web design. I’m proficient in Adobe Creative Suite, experienced with Squarespace and MS Office, and known for strong relationship-building, project management, and meticulous attention to detail that keeps projects on track from first sketch to final production.

A recent highlight was leading a collaborative three-year full rebrand for Wheyco (Germany)—from brand architecture and identity to packaging and website redesign—which unified their market presence and sparked a renewed sense of pride across the company.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Graphic Designer at Laura Forlong Design
December 1, 2014 - Present
Owner/lead designer providing branding, editorial design, illustration, and web design services. Key clients included NEXT Foundation, One Picture NZ (NZ, AU, UK), CoPlantation, Foley Hospitality, and Vetora Waikato + Bay of Plenty.
Collaborator – Design & Strategy at CoPlantation
February 1, 2018 - Present
Shaped a brand aesthetic for Takiwā Tourism; led brand refresh for Ngāi Tahu Farming; delivered identity, guidelines, illustrations, iconography, web design, social media, promotional collateral, interior imagery, and copy anchored by a manaaki whakataukī.
Graphic Designer at The Brand Agency
March 1, 2013 - December 31, 2014
Delivered brand and advertising campaigns, online, social, print, promotional, display, and book design for clients including True, Rainger & Rolfe, InMotion Post, Nourish Group, Dairy Women’s Network, and Random House NZ.
Senior Graphic Designer (Freelance) at Laura Forlong
April 1, 2010 - December 31, 2012
Freelance graphic design work including logo/branding, packaging, print, and digital design for a variety of clients.
Graphic Designer at Ogilvy New Zealand
April 1, 2010 - July 1, 2012
Designed branding and advertising campaigns; collaborated on high-profile campaigns.
Graphic Designer at Random House New Zealand
March 1, 2009 - April 1, 2010
Book design and editorial layouts for various titles.
Graphic Designer at Saatchi & Saatchi Wellington
February 1, 2009 - Present
Brand and advertising campaigns; online, print, and promotional collateral.
Pro Bono Designer at Chamber Music New Zealand
September 1, 2011 - June 30, 2014
Assisted with a pro bono project; contributed design concepts for branding and outreach materials.

Education

BDes (Hons) in Visual Communication Design, majoring in Graphic Design at Massey University Wellington
January 11, 2030 - January 1, 2008

Qualifications

Bronze BeST Design Award for An Urban Grammar of Ornament
January 1, 2009 - January 1, 2009
BDes (Hons) in Visual Communication Design, Massey University Wellington
January 11, 2030 - January 1, 2008

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other