Helping international companies sound native in Spanish, not AI-translated | Bilingual Copywriter & Transcreator EN​>ES | B2B & SaaS KEY SKILLS · SEO and GEO (meta title, meta description, H1-H2 structure, on-page optimization) · Google Analytics, Search Console, Semrush, Ahrefs · Email marketing (Mailchimp, MailerLite, Brevo, ActiveCampaign: automations, segmentation, newsletters) · Google Ads and Meta Ads · Social media management (Instagram, Facebook, TikTok) · Media relations and corporate communications · WordPress amd basic HTML…

Laura Garcia

5.0 (1 review)

Helping international companies sound native in Spanish, not AI-translated | Bilingual Copywriter & Transcreator EN​>ES | B2B & SaaS KEY SKILLS · SEO and GEO (meta title, meta description, H1-H2 structure, on-page optimization) · Google Analytics, Search Console, Semrush, Ahrefs · Email marketing (Mailchimp, MailerLite, Brevo, ActiveCampaign: automations, segmentation, newsletters) · Google Ads and Meta Ads · Social media management (Instagram, Facebook, TikTok) · Media relations and corporate communications · WordPress amd basic HTML…

Available to hire

Helping international companies sound native in Spanish, not AI-translated | Bilingual Copywriter & Transcreator EN​>ES | B2B & SaaS

KEY SKILLS
· SEO and GEO (meta title, meta description, H1-H2 structure, on-page optimization)
· Google Analytics, Search Console, Semrush, Ahrefs
· Email marketing (Mailchimp, MailerLite, Brevo, ActiveCampaign: automations, segmentation, newsletters)
· Google Ads and Meta Ads
· Social media management (Instagram, Facebook, TikTok)
· Media relations and corporate communications
· WordPress amd basic HTML

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Skills

Experience Level

Claude
Expert
Copywriting
Expert
Google Drive
Expert
SEO Copywriting
Expert
SEO
Expert
ChatGPT
Expert
Email Marketing
Expert
WordPress
Intermediate
Canva
Intermediate
CRM
Intermediate
Google Ads
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Copywriter & Transcreator EN>ES at Copybara
March 1, 2023 - Present
• EN>ES transcreation for international companies looking to enter the Spanish market. • Built and manage Copybara's own website (copybara.es) single-handedly in WordPress: design, all content writing and social media management. • Key achievements: designed and wrote the full copy for a physiotherapy clinic and pilates studio website, optimizing structure, CTAs and content for SEO and mobile: +70% inbound inquiries, a 2-week waiting list for physiotherapy and both pilates classes are full. • Additional services: bilingual English/Spanish copywriting, web copy, email marketing, communications audits, SEO blog articles, brand voice, corporate communications, scripts.
Content Writer at OnTheGoSystems
November 1, 2021 - November 1, 2022
• Took over, single-handedly, a startup's entire marketing and communications one month after joining (initial team of 4): email marketing, internal and external communications, media relations, social media and sales. • Secured media coverage within 6 months: TV (morning show and news) and a radio interview as head of marketing. • Drove business growth: from 1 weekly class with 4 clients to 3 weekly classes with over 30 clients, improving retention among trial users. • Bilingual (EN/ES) writing for blog, website, app, flyers and press kit; competitor analysis and feedback coordination with the technical team. • Grew Instagram to 1,000 followers and produced TikTok content with videos reaching up to 15,000 views. • Managed Google Ads and Meta Ads campaigns for qualified lead generation; built a 700-person Meetup community.
Bilingual Market Researcher at AKO Capital LLP
June 1, 2018 - December 1, 2021
• Conducted an average of 10 interviews per day in Spanish and English, including 3+ one-hour interviews with industry experts in English. • Produced 100+ analytical reports by sector, managing data collection and aggregation in Excel. • Trained and mentored 6 interns; involved in personnel selection processes. • Delivered two presentations in English (to teams of 20 and 7 people).
Assistant Manager at PizzaExpress
June 1, 2016 - January 1, 2018
• Managed a 30-person team, recruitment, health & safety, budgeting and financial reporting for a high-volume restaurant. • Weekly inventory and stock control, team motivation, events preparation, email management, coordination with suppliers, hands-on floor support, and handling customer requests and complaints. • Sole manager on duty during full shifts, including daily till reconciliation.
Content Manager & Blogger at Adaptación consciente/Relatos de cine
January 1, 2013 - March 1, 2021
• Built and managed two personal editorial projects single-handedly in WordPress: design, all content writing and social media management. • “Relatos de cine”: creative writing, film reviews, short stories and poems. • “Adaptación Consciente”: content and services for Spanish speakers in the UK.

Education

Bachelor's degree at Universidad Carlos III de Madrid
January 1, 2009 - January 1, 2011
Drama/Theatre Arts and Stagecraft at City Lit Foundation
January 1, 2017 - January 1, 2018
Bachelor's degree, Journalism at Universidad Carlos III de Madrid
January 1, 2009 - January 1, 2011
Copywriting certification at Escuela de Copywriting
September 1, 2022 - February 1, 2023
Bachelor's degree, Audiovisual Communication at Universidad Carlos III de Madrid
January 1, 2009 - January 1, 2011
Drama/Theatre Arts and Stagecraft at City Lit Foundation
January 1, 2017 - January 1, 2018

Qualifications

Copywriting certification
September 1, 2022 - February 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Retail
    Website copy for a professional English coach.

    The client already had a Spanish-language website promoting her services as an English coach for Spanish speakers.
    She wanted a very similar website (transcreated) but one aimed at European clients whose second language is English and who need to improve their English for their jobs. The main service would be Professional English.
    In addition to the website copy, I wrote the first blog post and suggested the design and images for each section of the website.
    https://www.twine.net/signin

    Spanish Copy Web for Physical therapy clinic & Pilates studio

    Website copy for a physical therapy clinic and machine Pilates studio.
    The original website had no buttons, was not optimized for SEO or mobile devices, and featured technical text and low-quality images. There was no way to contact the company, and its hours of operation were not listed.
    I wrote all the copy for the entire website and redesigned it.
    https://www.twine.net/signin