Laura Garcia

• EN>ES transcreation for international companies looking to enter the Spanish market. • Built and manage Copybara's own website (copybara.es) single-handedly in WordPress: design, all content writing and social media management. • Key achievements: designed and wrote the full copy for a physiotherapy clinic and pilates studio website, optimizing structure, CTAs and content for SEO and mobile: +70% inbound inquiries, a 2-week waiting list for physiotherapy and both pilates classes are full. • Additional services: bilingual English/Spanish copywriting, web copy, email marketing, communications audits, SEO blog articles, brand voice, corporate communications, scripts.

• Took over, single-handedly, a startup's entire marketing and communications one month after joining (initial team of 4): email marketing, internal and external communications, media relations, social media and sales. • Secured media coverage within 6 months: TV (morning show and news) and a radio interview as head of marketing. • Drove business growth: from 1 weekly class with 4 clients to 3 weekly classes with over 30 clients, improving retention among trial users. • Bilingual (EN/ES) writing for blog, website, app, flyers and press kit; competitor analysis and feedback coordination with the technical team. • Grew Instagram to 1,000 followers and produced TikTok content with videos reaching up to 15,000 views. • Managed Google Ads and Meta Ads campaigns for qualified lead generation; built a 700-person Meetup community.

• Conducted an average of 10 interviews per day in Spanish and English, including 3+ one-hour interviews with industry experts in English. • Produced 100+ analytical reports by sector, managing data collection and aggregation in Excel. • Trained and mentored 6 interns; involved in personnel selection processes. • Delivered two presentations in English (to teams of 20 and 7 people).