I'm Laura Herbo, a senior product designer with ten years of experience shaping B2B and B2C SaaS products across fintech, banking, health, and eCommerce. I lead end-to-end product design for dashboards, admin tools, and AI-driven features, collaborating with remote product and engineering teams to deliver meaningful outcomes. In roles across Amsterdam and Madrid studios, I built and guided product teams, defined vision and roadmaps, conducted UX research and usability testing, and spearheaded MVPs that improved user outcomes (e.g., 10% sleep duration increase, 25% sleep debt reduction) and achieved neutral NPS. I'm passionate about design systems and cross-functional collaboration to ship high-quality, scalable software.

Laura Herbon

I'm Laura Herbo, a senior product designer with ten years of experience shaping B2B and B2C SaaS products across fintech, banking, health, and eCommerce. I lead end-to-end product design for dashboards, admin tools, and AI-driven features, collaborating with remote product and engineering teams to deliver meaningful outcomes. In roles across Amsterdam and Madrid studios, I built and guided product teams, defined vision and roadmaps, conducted UX research and usability testing, and spearheaded MVPs that improved user outcomes (e.g., 10% sleep duration increase, 25% sleep debt reduction) and achieved neutral NPS. I'm passionate about design systems and cross-functional collaboration to ship high-quality, scalable software.

Available to hire

I’m Laura Herbo, a senior product designer with ten years of experience shaping B2B and B2C SaaS products across fintech, banking, health, and eCommerce. I lead end-to-end product design for dashboards, admin tools, and AI-driven features, collaborating with remote product and engineering teams to deliver meaningful outcomes. In roles across Amsterdam and Madrid studios, I built and guided product teams, defined vision and roadmaps, conducted UX research and usability testing, and spearheaded MVPs that improved user outcomes (e.g., 10% sleep duration increase, 25% sleep debt reduction) and achieved neutral NPS. I’m passionate about design systems and cross-functional collaboration to ship high-quality, scalable software.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Freelance Lead Product Designer
January 1, 2020 - Present
Led product design for a B2B SaaS platform used by multiple organizations, designing dashboards and internal admin tools with role-based access and subscription driven features. Collaborated closely with cross-functional teams to deliver solutions aligned with business goals. Clients included Bayer, Penelope, and Log & Solve.
Lead Product Designer & Product Manager
February 1, 2012 - Present
Led the product team of three content writers, one junior product designer, three developers and one marketing graphic designer. Developed and implemented Vision, Strategy, Roadmaps, Backlog, UX research, Usability testing, PRD, competitive Analysis, Market research, MVP. Established development practices to improve productivity and Agile timelines.
Senior Product Designer at Payvision
January 1, 2012 - Present
Designed, tested and launched Payvision's new website. Created Payvision’s new branding in collaboration with Saffron. Designed email campaigns, newsletters, social media, office decor and merchandise.

Education

Product Management at Udacity
January 1, 2021 - February 17, 2026
MSc in Strategic Advertising and Art Direction at Blanquerna Ramon Llull University
January 1, 2015 - January 1, 2016
BA in Art and Design at Escola Massana, UAB
January 11, 2030 - February 17, 2026
Master in UX/UI Design and Audiovisual Production at CEI School, Madrid
January 1, 2016 - February 17, 2026
Interaction Design Foundation courses at Interaction Design Foundation
January 11, 2030 - February 17, 2026

Qualifications

UX Management Strategy
January 1, 2019 - February 17, 2026
UX Management Strategy
January 1, 2019 - February 17, 2026
Interaction Design Foundation courses
January 1, 2018 - February 17, 2026

Industry Experience

Financial Services, Software & Internet, Healthcare, Retail, Professional Services