Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Laura. I bring 15+ years of experience equipping paradigm-shifting orgs with the vibes, words, and well-oiled systems every brand needs to blast off. Check out my work at laurahlebasko.com.…

Laura Hlebasko

Copywriter, Content Designer, Marketing Strategist, +1





Hi, I'm Laura. I bring 15+ years of experience equipping paradigm-shifting orgs with the vibes, words, and well-oiled systems every brand needs to blast off. Check out my work at laurahlebasko.com.…

Available to hire

Hi, I’m Laura. I bring 15+ years of experience equipping paradigm-shifting orgs with the vibes, words, and well-oiled systems every brand needs to blast off.

Check out my work at laurahlebasko.com.

Skills

Copywriting

Email Marketing

Product Design

Experience Level

Copywriting

Expert

Email Marketing

Expert

Work Experience

Fractional Lead Copywriter at Laura Hlebasko Creative

March 1, 2019 - Present

Led copy on a variety of initiatives for Hatch, including in-app, onboarding and marketing emails, product launches, social campaigns, and web. Coached socially conscious entrepreneurs on brand building and best copywriting practices at Ideas42 Ventures. Built the UX writing function at Checkr through hiring, implementing process, and writing.

Senior Content Designer at Twitter

June 1, 2019 - May 1, 2021

Led content design on Spaces, Twitter's live audio conversation product. Achieved a 50% increase in video watch-through rates and a 31% increase in click-through rates for Twitter’s business clients through a redesign of pre-roll ads. Worked with the brand studio team to define visual styles and push the brand further for attention-grabbing product launches.

Lead Marketing and UX Copywriter at Lyft

May 1, 2018 - May 1, 2019

As the first writer hire at Lyft Business, took Lyft's big personality and developed it into a fun + formidable B2B brand. Brainstormed big-picture strategy and executed down to the tiniest detail for email, video, UX, social, web, events, and one LED truck. Boosted revenue on one of Lyft Business’ offerings by $300k with one email.

Senior Copywriter, UX and Marketing at Opower

November 1, 2016 - November 1, 2017

Owned cross-team research and analytics projects—and translated them into content and designs—that increased conversion rates, reduced call center traffic, and supported other client goals.

Copywriter, UX and Marketing at Opower

September 1, 2015 - November 1, 2016

Strategized and crafted email campaigns, web copy, and ads that turned complex, technical communications from our utilities clients into engaging content.

Copywriter at Sidecar

August 1, 2014 - June 1, 2015

Increased company-wide success metrics with copy and content strategy for all facets of Sidecar's business, including marketing, social media, UX, product launches, and website.