Laura C. Iwig

Championed collaborative product strategy, fostering relationships across teams, resulting in 50% sales pipeline increase and enriched functionalities exceeding expectations. Led development of a new software product from ideation to launch. Identified and optimized client use cases, increasing Net Promoter Score by 30%. Engineered process frameworks reducing manual tasks, enhancing operational efficiency and innovation. Provided leadership to technical and non-technical staff and established product advisory committees to strengthen vendor-client relations.

Partnered with two Product Owners to drive roadmap development and execution for the NIH Sequence Read Archive (SRA) system, aligning feature priorities with user needs and program goals. Collaborated cross-functionally with Outreach & Engagement teams to promote adoption and awareness. Led strategic planning and capability mapping to support modernization and findability of SRA data. Provided coaching and mentorship on agile best practices and stakeholder engagement. Established and refined business intelligence dashboards to analyze user behavior and refine offerings.

Crafted and executed go-to-market strategies doubling commercial healthcare product revenue. Expanded partnerships with Google Cloud to amplify commercial health footprint. Introduced client management frameworks, shifting from project focus to relationship building. Mentored technical experts to elevate client relations. Directed internal promotion and change management initiatives securing leadership and C-suite buy-in. Served as market segment expert collaborating on tailored solutions. Devised impactful marketing strategies.