I am a results-driven health technology professional with a strong attention to detail and a passion for understanding client needs. Over my career, I have successfully built and maintained strong relationships, streamlined operations, and exceeded goals across healthcare and B2B product management sectors. I thrive in roles where relationship development and client understanding are key to success. I have extensive experience leading cross-functional teams and product strategy, particularly within the healthcare space, and enjoy mentoring others on agile practices and effective communication. Outside of work, I am an avid marathon and ultramarathon runner and volunteer with People Animals Love (PAL).

Laura C. Iwig

I am a results-driven health technology professional with a strong attention to detail and a passion for understanding client needs. Over my career, I have successfully built and maintained strong relationships, streamlined operations, and exceeded goals across healthcare and B2B product management sectors. I thrive in roles where relationship development and client understanding are key to success. I have extensive experience leading cross-functional teams and product strategy, particularly within the healthcare space, and enjoy mentoring others on agile practices and effective communication. Outside of work, I am an avid marathon and ultramarathon runner and volunteer with People Animals Love (PAL).

Available to hire

I am a results-driven health technology professional with a strong attention to detail and a passion for understanding client needs. Over my career, I have successfully built and maintained strong relationships, streamlined operations, and exceeded goals across healthcare and B2B product management sectors. I thrive in roles where relationship development and client understanding are key to success.

I have extensive experience leading cross-functional teams and product strategy, particularly within the healthcare space, and enjoy mentoring others on agile practices and effective communication. Outside of work, I am an avid marathon and ultramarathon runner and volunteer with People Animals Love (PAL).

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Product Manager, NIH, NCBI, Sequence Read Archive (SRA) at Black Canyon Consulting, LLC
January 1, 2025 - Present
Partnered with two Product Owners to drive roadmap development and execution for the NIH Sequence Read Archive (SRA) system, aligning feature priorities with user needs and program goals. Collaborated cross-functionally with Outreach & Engagement teams to promote adoption and awareness. Led strategic planning and capability mapping to support modernization and findability of SRA data. Provided coaching and mentorship on agile best practices and stakeholder engagement. Established and refined business intelligence dashboards to analyze user behavior and refine offerings.
Consultant, Product Management, Hospital Data Insights (HDI) at U.S. News & World Report
January 31, 2025 - July 27, 2025
Championed collaborative product strategy, fostering relationships across teams, resulting in 50% sales pipeline increase and enriched functionalities exceeding expectations. Led development of a new software product from ideation to launch. Identified and optimized client use cases, increasing Net Promoter Score by 30%. Engineered process frameworks reducing manual tasks, enhancing operational efficiency and innovation. Provided leadership to technical and non-technical staff and established product advisory committees to strengthen vendor-client relations.
Senior Manager, Commercial Healthcare and Life Sciences: Providers & Health Systems Senior Manager, Commercial Health Digital Solutions at Mathematica
November 30, 2022 - July 27, 2025
Crafted and executed go-to-market strategies doubling commercial healthcare product revenue. Expanded partnerships with Google Cloud to amplify commercial health footprint. Introduced client management frameworks, shifting from project focus to relationship building. Mentored technical experts to elevate client relations. Directed internal promotion and change management initiatives securing leadership and C-suite buy-in. Served as market segment expert collaborating on tailored solutions. Devised impactful marketing strategies.
Product Director, Hospital Data Insights (HDI) Senior Product Manager, HDI Product Manager, HDI at U.S. News & World Report
March 31, 2021 - July 27, 2025
Defined and executed strategy and roadmap for B2B data products with significant revenue growth. Led post-sales onboarding and implementation for hospital clients. Managed P&L and strategic planning exceeding $4M in revenue. Launched new products and features meeting client demands. Cultivated talent and improved renewal rates and client satisfaction. Optimized data launch processes for efficiency.
Senior Specialist, Infectious Disease Programs at Association of Public Health Laboratories (APHL)
March 31, 2015 - July 27, 2025
Implemented information exchange among stakeholders for infectious disease collaboration. Managed and launched a $1M federally funded project validating a shared services model with member labs and CDC. Strengthened CDC partnership. Developed standardized operating procedures and supported protocol development in public health laboratories. Provided support for committees overseeing policy and guidance dissemination.
Epidemiologist I, Division of Laboratory Services and Division of Epidemiology at Kentucky Department for Public Health
February 28, 2013 - July 27, 2025
Conducted outbreak investigations and implemented control measures. Facilitated cross-divisional communications with monthly meetings. Ensured quality assurance in lab testing. Secured federal grant funding for infectious disease testing. Led pilot programs for rapid laboratory test precision and innovation.

Education

Master of Business Administration (MBA) at University of North Carolina, Kenan-Flagler School of Business
January 1, 2018 - December 31, 2018
Master of Public Health, Epidemiology (MPH) at Tulane University School of Public Health and Tropical Medicine
January 1, 2010 - December 31, 2010
Bachelor of Science (BS) Biomedical Engineering at Saint Louis University
January 1, 2009 - December 31, 2009

Qualifications

HIMSS Member
January 1, 2021 - December 31, 2023
Leveraging Collaboration Award, Food and Drug Administration
January 1, 2013 - December 31, 2013

Industry Experience

Healthcare, Life Sciences, Government, Professional Services, Software & Internet, Retail