Laura Marcela James

Content Strategist & Journalist at Chamber of Commerce of Bucaramanga

Designed and implemented comprehensive communication and digital marketing strategies. Increased social media engagement by 50% and audience growth by 30%. Created and optimized audiovisual and written content (newsletters, press releases, social media); boosted CTR by 35% and newsletter open rates by 17%. Coordinated event coverage and media distribution, improving regional press presence by 80% and enhancing corporate bulletins. Managed social media and websites, growing web traffic by 30% and engagement by 50% through strategic campaigns. Produced audiovisual content reaching over 200,000 views and strengthened overall digital communications; implemented internal and external communication strategies to boost event participation by 40%.

Content Creator at Freelance Digital Content Creator

Managed social media and websites, optimizing strategies with AI and increasing lead conversion by 25% and reach by 70%. Created and optimized audiovisual and written content (newsletters, press releases, and social media).

Content Strategist & Journalist at Chamber of Commerce of Bucaramanga

Designed and implemented communications and digital marketing strategies; increased social media engagement and audience growth; created and optimized audiovisual and written content (newsletters, press releases, and social media); coordinated event coverage and media distribution; enhanced corporate bulletins and boosted event participation.

Communications Coordinator at Missionaries of the Holy Spirit

Designed and implemented communications and digital marketing strategies; managed social media and press relations; produced audiovisual and written content; coordinated media coverage and press materials; supported social media campaigns.

Content Creator at Freelance / Self-employed

Managed social media and websites, optimized strategies with AI, increasing lead conversions and reach; designed graphic and audiovisual content; improved engagement.

Communications Coordinator at Missionaries of the Holy Spirit

Designed and implemented communication and digital marketing strategies, increasing social media engagement by 50% and audience growth by 30%. Created and optimized audiovisual and written content (newsletters, press releases, social media), boosting CTR by 35% and newsletter open rates by 17%. Coordinated event coverage and media distribution, achieving an 80% increase in regional press presence. Managed social media and websites, increasing web traffic by 30% and engagement by 50% through strategic campaigns. Created and distributed audiovisual content reaching over 200,000 views and strengthened digital communication. Implemented internal and external communication strategies, boosting event participation by 40%.

Content Strategist & Journalist at Chamber of Commerce of Bucaramanga

Designed and implemented content and journalism strategies; led communications initiatives and content production (social media, press) Jan 2022 – Aug 2022.

Freelance Digital Content Creator at Freelance

Managed social media and websites, optimizing strategies with AI tools and increasing lead conversions by 25% and reach by 70%. Created graphic and audiovisual content, boosting engagement and reach.

Exchange Program in Journalism and Public Communications at Pontificia Bolivariana University (Colombia) – ITESO, Mexico

Participated in an exchange program focusing on journalism and public communications.

Managed social media and websites, optimizing strategies with AI and increasing lead conversion by 25% and reach by 70%.

Content Strategist & Digital Marketing Specialist at Chamber of Commerce of Bucaramanga

Designed and executed digital marketing and social media strategies, managing content calendars and scheduling posts across Instagram, Facebook, LinkedIn, and newsletters. Created and optimized written and audiovisual content (social media posts, newsletters, press releases, website content). Improved social media engagement and audience growth; coordinated internal and external communications campaigns; boosted event participation through targeted digital messaging.