I am a Senior Social Strategist with over 10 years of experience driving transformative growth for high-profile brands like LeShuttle and Holiday Extras. I specialise in translating traditional brand models into social-first strategies that resonate with a new audience by bridging the gap between deep audience insight and platform-native creative execution. Strategic Impact & Expertise: Platform launches: Successfully launched and scaled new social channels for major brands, including spearheading TikTok strategies that delivered a 455% increase in views and a 553% surge in engagement through in-house video models. Performance-Led Growth: Proven track record of doubling community sizes, including an 89% increase in Instagram following for Holiday Extras in under a year. Campaign Management: Experienced in owning the full strategic process, from planning and managing £25k+ monthly budgets to execution and orchestrating global campaigns in markets like Tokyo and Hanoi. Platform native content: Expert at defining platform-specific content directions and brand-aligned content pillars that resonate with modern digital communities. I immerse myself in culture and social trends, whether I'm dissecting the world of Sarah J. Maas on BookTok or hunting for DIY inspiration (even if my mosaic attempts suggest I should stick to digital strategy). I am dedicated to ensuring brands don't just occupy space on a feed but actively participate in the cultural conversation.…I am a Senior Social Strategist with over 10 years of experience driving transformative growth for high-profile brands like LeShuttle and Holiday Extras. I specialise in translating traditional brand models into social-first strategies that resonate with a new audience by bridging the gap between deep audience insight and platform-native creative execution. Strategic Impact & Expertise: Platform launches: Successfully launched and scaled new social channels for major brands, including spearheading TikTok strategies that delivered a 455% increase in views and a 553% surge in engagement through in-house video models. Performance-Led Growth: Proven track record of doubling community sizes, including an 89% increase in Instagram following for Holiday Extras in under a year. Campaign Management: Experienced in owning the full strategic process, from planning and managing £25k+ monthly budgets to execution and orchestrating global campaigns in markets like Tokyo and Hanoi. Platform native content: Expert at defining platform-specific content directions and brand-aligned content pillars that resonate with modern digital communities. I immerse myself in culture and social trends, whether I'm dissecting the world of Sarah J. Maas on BookTok or hunting for DIY inspiration (even if my mosaic attempts suggest I should stick to digital strategy). I am dedicated to ensuring brands don't just occupy space on a feed but actively participate in the cultural conversation.WWWW…