Available to hire
I’m Laura Klein, a senior copywriter and editorial strategist with 20+ years of experience spanning corporate communications, media and publishing across South Africa, the Middle East, the UK and the USA. I help brands, agencies, and leadership teams communicate with clarity, credibility, and cultural authority—especially in multilingual, multi-market environments where tone and precision matter.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Copywriter & Copyeditor at The Word Junky
May 1, 2023 - PresentFreelance copywriting and editorial services for international clients, delivering high-quality marketing and editorial content. Focus areas include tone-of-voice precision, clarity of messaging, editorial refinement, and consistent delivery under tight deadlines. Recent work includes thought leadership articles and white papers, plus premium brochure writing and editing for real estate and lifestyle brands, designed to engage journalists, support media pickup, and strengthen positioning.
Published Author (pen name: Anni Fife) at The Wild Rose Press
January 1, 2016 - PresentAuthored romantic suspense novels under the pen name Anni Fife. Published three books on major digital platforms, including award-recognised titles. Fiction craft informs pacing and voice work used in commercial copy, reinforcing a consistent editorial sensibility across genres.
Freelance Writer, Producer & Editor
January 1, 2016 - April 30, 2023Delivered TV, corporate communications, and branded content for select clients while building a parallel career as a published novelist. Produced and edited content with a strong emphasis on narrative voice, pacing, and audience fit, supporting corporate messaging and brand storytelling for multi-channel outputs.
Executive Producer / Owner at Full Frame Films
January 1, 2013 - December 31, 2015Led a script-to-screen production company delivering commercial and branded content for clients including Mondelez International and Häagen-Dazs. Oversaw end-to-end production delivery while maintaining editorial and brand storytelling standards.
Operations Consultant (English) at Endemol South Africa
January 1, 2012 - December 31, 2013Restructured workflows and operational systems for a leading South African daily television drama. Worked across production operations to improve processes and support delivery in a high-output media environment.
Director of Production (English) at Baynounah Media Group
January 1, 2010 - April 30, 2011Developed a new English-language television channel for the Gulf region. Built audience and communication insights specific to Gulf-region business culture and standards, shaping programming and production direction for an international market.
Co-owner, Executive Producer at Paul Zwick Productions
January 1, 1994 - December 31, 2008Managed an award-winning television and corporate communications production company producing content for blue-chip brands including MTN, Sun International, Kerzner International, and FNB. Responsible for production leadership and delivery across corporate and media outputs.
Education
Bachelor of Arts (Honours equivalent not specified) at University of the Witwatersrand
January 11, 2030 - September 3, 2026Further tertiary studies (Counselling Psychology, Behavioural Sciences and Research) at University of South Africa (UNISA)
January 11, 2030 - September 3, 2026Certificate at Proofread Anywhere (USA)
January 1, 2022 - December 31, 2022Qualifications
Proofread Anywhere — General Proofreading: Theory and Practice (Certificate of Excellence)
January 1, 2022 - September 3, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Real Estate & Construction
Experience Level
Expert
Expert
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