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Brand and customer-experience focused marketing professional with expertise in branding & visual identity, merchandising, omnichannel customer journey, and data-driven KPIs. Strong background managing multi-stakeholder projects (events, CRM, content, partnerships) and improving customer experience from campaign design to in-store activation. I specialize in creating disruptive, customer-centric strategies that increase perceived brand value, support acquisition of non-core customers, and drive measurable results through email automation, CRM (Microsoft Dynamics 365), data segmentation, and impact analysis.…Brand and customer-experience focused marketing professional with expertise in branding & visual identity, merchandising, omnichannel customer journey, and data-driven KPIs. Strong background managing multi-stakeholder projects (events, CRM, content, partnerships) and improving customer experience from campaign design to in-store activation. I specialize in creating disruptive, customer-centric strategies that increase perceived brand value, support acquisition of non-core customers, and drive measurable results through email automation, CRM (Microsoft Dynamics 365), data segmentation, and impact analysis.

Laura Leconte

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Brand and customer-experience focused marketing professional with expertise in branding & visual identity, merchandising, omnichannel customer journey, and data-driven KPIs. Strong background managing multi-stakeholder projects (events, CRM, content, partnerships) and improving customer experience from campaign design to in-store activation. I specialize in creating disruptive, customer-centric strategies that increase perceived brand value, support acquisition of non-core customers, and drive measurable results through email automation, CRM (Microsoft Dynamics 365), data segmentation, and impact analysis.…Brand and customer-experience focused marketing professional with expertise in branding & visual identity, merchandising, omnichannel customer journey, and data-driven KPIs. Strong background managing multi-stakeholder projects (events, CRM, content, partnerships) and improving customer experience from campaign design to in-store activation. I specialize in creating disruptive, customer-centric strategies that increase perceived brand value, support acquisition of non-core customers, and drive measurable results through email automation, CRM (Microsoft Dynamics 365), data segmentation, and impact analysis.

Available to hire

Brand and customer-experience focused marketing professional with expertise in branding & visual identity, merchandising, omnichannel customer journey, and data-driven KPIs. Strong background managing multi-stakeholder projects (events, CRM, content, partnerships) and improving customer experience from campaign design to in-store activation.

I specialize in creating disruptive, customer-centric strategies that increase perceived brand value, support acquisition of non-core customers, and drive measurable results through email automation, CRM (Microsoft Dynamics 365), data segmentation, and impact analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

European leader in home and personal services - Marketing Project Manager at European leader in home and personal services (as written)

June 1, 2022 - June 1, 2026

Developed a new disruptive strategy for the childcare business, highlighting the brand’s expertise through tools for children and parenting support. Published advisory articles and hosted parenting conferences with early childhood experts. Created and distributed commercial campaigns to drive cross-sell and up-sell, including monthly newsletters (noted growth in 2024 vs 2023 and improved open/click-through rates). Implemented client automation campaigns and managed the network of 500 agencies. Coordinated marketing/communication execution and contributed to customer-experience improvements ahead of events.

Marketing Project Manager at 24 Heures du Mans (as written)

January 1, 2019 - January 1, 2022

Branding and merchandising support for event-related communication: managed creation of brand platform and visual guidelines for the 24H du Mans context. Conducted research on consumer and brand awareness. Supported B2B sales force using sales support materials (brochures, flyers, website updates) and assisted CRM deployment with Microsoft Dynamics 365. Contributed to key-target segmentation, client portfolio/event promotion, and improvements of customer experience ahead of events.

New Customer Acquisition Coordinator at Yves Rocher France (as written)

January 1, 2016 - December 31, 2017

Coordinated customer acquisition projects by disrupting usual brand codes and promoting “holistic beauty” initiatives. Managed influencer/event strategy including creation and coordination of the “Club Yves Rocher” project, impact analysis, influencer selection, and creation of the club graphic identity. Organized in-store direct marketing operations, partnerships and sampling. Supported brand strategy work (new brand platform and BVI for 24H du Mans) and ensured brand-book creation plus graphic/editorial guidelines deployment across media (online and offline). Worked across merchandising and CRM/data segmentation, including Microsoft Dynamics 365 CRM implementation. Produced sales-force support materials and supported B2B with seminars, VIP hospitality and partner relations; contributed to consumer/brand awareness research.