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Hello, I'm Laura Lucas, a visual designer and branding specialist with 20+ years of experience helping brands tell clear, strategic stories through identity, print and digital design. I collaborate with brands, institutions and social projects to transform ideas into coherent, impactful visuals. I enjoy mentoring and leading creative projects from concept to delivery, building design systems and driving meaningful results.…Hello, I'm Laura Lucas, a visual designer and branding specialist with 20+ years of experience helping brands tell clear, strategic stories through identity, print and digital design. I collaborate with brands, institutions and social projects to transform ideas into coherent, impactful visuals. I enjoy mentoring and leading creative projects from concept to delivery, building design systems and driving meaningful results.

Laura Lucas

Graphic Designer, Illustrator, Creative Director, +2

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Hello, I'm Laura Lucas, a visual designer and branding specialist with 20+ years of experience helping brands tell clear, strategic stories through identity, print and digital design. I collaborate with brands, institutions and social projects to transform ideas into coherent, impactful visuals. I enjoy mentoring and leading creative projects from concept to delivery, building design systems and driving meaningful results.…Hello, I'm Laura Lucas, a visual designer and branding specialist with 20+ years of experience helping brands tell clear, strategic stories through identity, print and digital design. I collaborate with brands, institutions and social projects to transform ideas into coherent, impactful visuals. I enjoy mentoring and leading creative projects from concept to delivery, building design systems and driving meaningful results.

Available to hire

Hello, I’m Laura Lucas, a visual designer and branding specialist with 20+ years of experience helping brands tell clear, strategic stories through identity, print and digital design. I collaborate with brands, institutions and social projects to transform ideas into coherent, impactful visuals.

I enjoy mentoring and leading creative projects from concept to delivery, building design systems and driving meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Logo

Expert

Presentation Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Docente – Competencias Digitales / Marca Personal at Universidad de Salamanca

January 1, 2022 - December 31, 2024

Impartí módulos sobre competencias digitales y marca personal; diseñé e impartí webinars y talleres sobre herramientas de comunicación, branding personal y gestión de contenidos para redes sociales; trabajé con grupos del medio rural, desarrollando contenidos y evaluaciones para proyectos.

Graphic Designer & Illustrator at MAPA Crecemos Juntas – CaixaBank (Programa Colaborativo)

January 1, 2025 - Present

Diseño gráfico e ilustración para programa de desarrollo conjunto, abarcando identidad visual, contenidos editoriales y soportes de comunicación para instituciones.

Branding, Graphic & Strategic Communication at Self-employed / Freelance

January 1, 1992 - December 31, 1998

Specialized in visual identity, editorial design and strategic communication; transforms ideas into clear, coherent visual solutions; collaborates with brands, institutions and social projects; delivers branding and design leadership.

Graphic Designer / Illustrator at Self-employed / Freelance

January 1, 1998 - Present

Designer and illustrator with over 20 years of experience in identity design, editorial design and strategic communication; develops visual assets, branding systems and marketing materials for brands and social ventures.

Diseñadora Gráfica e Ilustradora (MAPA & Caixa Bank project) at MAPA & Caixa Bank

January 1, 2025 - Present

Graphic designer and illustrator with over 20 years of experience in visual identity and illustration for diverse clients and social projects; developing graphic content and branding assets.