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For the past 8 years, I’ve specialized in bridging UX design and product strategy, helping companies build intuitive and engaging products aligned with business goals. From early discovery to final delivery, I lead with a user-centered mindset while keeping the big picture in focus. I bring a strong international experience across B2C and B2B, by working on cross-functional teams in Spain, India, and Saudi Arabia and guiding design efforts that simplify complexity and create measurable impact. Designing thoughtful solutions to real-world challenges, I work across the full product lifecycle and collaborating closely with BAs, PMs and engineers to define product strategies that balance client’s and user’s needs with their business goals.…For the past 8 years, I’ve specialized in bridging UX design and product strategy, helping companies build intuitive and engaging products aligned with business goals. From early discovery to final delivery, I lead with a user-centered mindset while keeping the big picture in focus. I bring a strong international experience across B2C and B2B, by working on cross-functional teams in Spain, India, and Saudi Arabia and guiding design efforts that simplify complexity and create measurable impact. Designing thoughtful solutions to real-world challenges, I work across the full product lifecycle and collaborating closely with BAs, PMs and engineers to define product strategies that balance client’s and user’s needs with their business goals.

Laura Rollano Vega

Product Designer, UX Designer, Designer, +4

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For the past 8 years, I’ve specialized in bridging UX design and product strategy, helping companies build intuitive and engaging products aligned with business goals. From early discovery to final delivery, I lead with a user-centered mindset while keeping the big picture in focus. I bring a strong international experience across B2C and B2B, by working on cross-functional teams in Spain, India, and Saudi Arabia and guiding design efforts that simplify complexity and create measurable impact. Designing thoughtful solutions to real-world challenges, I work across the full product lifecycle and collaborating closely with BAs, PMs and engineers to define product strategies that balance client’s and user’s needs with their business goals.…For the past 8 years, I’ve specialized in bridging UX design and product strategy, helping companies build intuitive and engaging products aligned with business goals. From early discovery to final delivery, I lead with a user-centered mindset while keeping the big picture in focus. I bring a strong international experience across B2C and B2B, by working on cross-functional teams in Spain, India, and Saudi Arabia and guiding design efforts that simplify complexity and create measurable impact. Designing thoughtful solutions to real-world challenges, I work across the full product lifecycle and collaborating closely with BAs, PMs and engineers to define product strategies that balance client’s and user’s needs with their business goals.

Available to hire

For the past 8 years, I’ve specialized in bridging UX design and product strategy, helping companies build intuitive and engaging products aligned with business goals. From early discovery to final delivery, I lead with a user-centered mindset while keeping the big picture in focus.

I bring a strong international experience across B2C and B2B, by working on cross-functional teams in Spain, India, and Saudi Arabia and guiding design efforts that simplify complexity and create measurable impact. Designing thoughtful solutions to real-world challenges, I work across the full product lifecycle and collaborating closely with BAs, PMs and engineers to define product strategies that balance client’s and user’s needs with their business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

German

Beginner

Work Experience

Senior Product Designer and Strategist at VML - The Cocktail (BBVA Global client)

January 1, 2023 - November 25, 2025

Led CX efforts on-site in Riyadh, Saudi Arabia, guiding the EMEA VML design team in delivering digital solutions for leading banks such as Bank Albilad and Riyad Bank; collaborated across departments to optimize experiences for dual audiences (clients and end users); supported BBVA Global initiatives.

Head of Product (UX/UI) Department at Smartick

January 1, 2023 - January 1, 2023

Built and led the UX/UI product design function for an AI-powered Ed-Tech SaaS; drove end-to-end product design, research, and strategy; contributed to recognizing innovation in digital education and supported client programs including Oyo Rooms, Bira91, Egregore Labs and SplashLearn.

User Experience Researcher and Designer at Various SaaS Companies

January 1, 2019 - January 1, 2019

Executed user research and design across Mumbai and New Delhi, India; conducted in-depth interviews and defined user personas for tech companies; worked on projects for the Spanish banking sector including BBVA, Bankia and La Caixa.

User Experience Designer at Capgemini

January 1, 2017 - January 1, 2017

Contributed as UX Designer in Madrid, Spain, engaging in projects for clients in the financial sector and delivering user-centered design solutions.

Senior Product Designer and Strategist at VML - The Cocktail

January 1, 2023 - Present

Led the development and performance of product strategies for BBVA Global, optimizing the experience for parents and children. Managed a cross-functional team of designers and researchers, reporting to the CEO and CDO, and collaborating across departments. On-site in Riyadh, Saudi Arabia and Madrid, Spain (2023-2025) guiding the EMEA VML design team to deliver digital solutions for major banks including Bank Albilad and Riyad Bank.

Head of Product (UX/UI) department at Smartick

January 1, 2019 - January 1, 2023

Led the UX/UI design and product strategy for the AI-powered EdTech SaaS. Drove design across the product lifecycle, defined user personas, and led a cross-functional team of designers and researchers. Contributed to Smartick's recognition as a finalist in the EdTech Awards in the U.S. (2022) and multiple national awards recognizing innovation in digital education.

User Experience Researcher and Designer at Various SaaS companies

January 1, 2017 - January 1, 2019

Conducted research and UX design across multiple SaaS platforms for clients in Mumbai and New Delhi, India (e.g., Oyo Rooms, Bira91, Egregore Labs, SplashLearn). Engaged in interviews, persona development, and user journey mapping.