Creative Director at Adoorn

Transformed Adoorn from a founder-led startup into a cohesive consumer brand, developing the strategy, visual system, and guidelines across touchpoints. Partnered on a full website redesign ahead of the holiday season, driving 3x year-over-year sales growth and stronger e-commerce performance. Directed brand, packaging, website, advertising, lifecycle marketing, and content; established a design-forward brand presence contributing to Architectural Digest recognition and retail expansion with Rejuvenation and Walmart.

Creative Director (Contract) at Yardzen

Created Yardzen Brand Book, establishing a unified visual system across typography, color, photography, and customer touchpoints. Built a cross-channel content strategy spanning social, email, and editorial, increasing website traffic from social by 38%. Launched Yardzen's first AI product, partnering across product, marketing, and design to acquire 100K+ users in the first week. Reimagined the email experience with stronger visual storytelling, contributing to a 12.4% increase in email revenue.

Director of Brand Strategy at Snug

Shaped go-to-market strategy for five new markets, helping grow the customer base 25% month over month. Defined the brand positioning, voice, and customer journey, creating a more cohesive experience across channels. Managed agencies and cross-functional partners across advertising, social, content, email, and campaign development. Produced a social content strategy that generated more than 250,000 views in four months.

CEO, Co-Founder & Chief Creative Officer at Wildist

Led strategy, creative direction, and business operations, growing Wildist into a leading online education platform for outdoor photography and filmmaking. Conceptualized and produced more than 20 online workshops, expanding audience reach and deepening brand engagement. Directed product launches, brand campaigns, talent partnerships, and customer acquisition initiatives that contributed to 35% year-over-year growth. Built and managed a team of 10 employees and agency partners, developing integrated campaigns across content, social, email, and web. Negotiated and executed the sale of Wildist to Creative Live (NYSE: FVRR) within three years of launch. Secured strategic brand partnerships with Arc'teryx, Sony, Peak Design, Lexar, 66° North, and Billabong.

Head of Brand and Business Development at Futuristic Films Agency

Directed a full agency rebrand, redefining the visual identity, brand voice, positioning, and messaging platform. Led advertising and branded content initiatives for clients including Starbucks, Verizon, New Belgium, and DPS Skis.