Laura Soto Salazar

Logo design and bottle packaging for premium jalapeño-infused vodka brand. Product awarded Gold Medal at 2021 Ascot Awards. • Designed complete brand identity including logo and visual system for distinctive premium vodka positioning • Created bottle design and label system balancing luxury positioning with bold differentiation in competitive spirits market • Brand achieved Gold Medal recognition at 2021 Ascot Awards for quality and distinction

Led complete brand refresh and expansion strategy for premium cookie brand, serving as lead brand strategist and creative director. • Developed comprehensive brand identity system including logo refinement, packaging architecture, character design, and brand storytelling framework • Created three distinct sub-brands with cohesive visual systems and illustrated characters across multiple product lines • Designed packaging suite with consistent brand language and shelf impact • Contributed to brand's evolution from craft producer to one of North America's fastest-growing premium cookie brands with double-digit million dollar annual revenue • Developed seasonal and evergreen design systems for rapid product launch capability • Created brand guidelines ensuring consistency across all customer touchpoints

Designed the complete can packaging system for a sparkling line during its expansion into an international functional beverage brand.