Art Director and Brand Strategist specializing in brand identity, packaging design, and custom illustration for premium consumer brands. 20+ years creating distinctive, story-driven visual systems that drive measurable commercial success at scale. Led brand and packaging design for two major international beverage and food brand success stories: designed the sparkling line for Vithit during its expansion to 45+ million bottles sold annually across 18 international markets; and directed complete brand transformation for Corso's Cookies, contributing to the brand's evolution from craft producer to one of North America's fastest-growing premium cookie brands with double-digit million dollar annual revenue. I develop complete brand identities from strategic positioning through execution, specializing in premium consumer brands where craft, story, and quality matter. My work combines rigorous brand strategy with design that performs in competitive retail environments—from major international grocers to independent specialty shops.…Art Director and Brand Strategist specializing in brand identity, packaging design, and custom illustration for premium consumer brands. 20+ years creating distinctive, story-driven visual systems that drive measurable commercial success at scale. Led brand and packaging design for two major international beverage and food brand success stories: designed the sparkling line for Vithit during its expansion to 45+ million bottles sold annually across 18 international markets; and directed complete brand transformation for Corso's Cookies, contributing to the brand's evolution from craft producer to one of North America's fastest-growing premium cookie brands with double-digit million dollar annual revenue. I develop complete brand identities from strategic positioning through execution, specializing in premium consumer brands where craft, story, and quality matter. My work combines rigorous brand strategy with design that performs in competitive retail environments—from major international grocers to independent specialty shops.WWWW…