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As a digital marketing manager, I find inspiration in working collaboratively with others who share my passion. I stay up-to-date on the latest industry best practices and regularly attend events to broaden my knowledge and gain insights on new trends. I thrive on building and supporting successful digital marketing websites, SEO, CRO, paid search, and social media advertising, along with robust tracking and reporting for websites and campaigns. With years of experience across various industries including B2C, B2B, and D2C, I have honed diverse skills across owned, earned, and paid channels. I have practical expertise in migration and implementation of GA4 using GTM and love sharing knowledge through training and documentation to ensure strong analytics foundations across teams.…As a digital marketing manager, I find inspiration in working collaboratively with others who share my passion. I stay up-to-date on the latest industry best practices and regularly attend events to broaden my knowledge and gain insights on new trends. I thrive on building and supporting successful digital marketing websites, SEO, CRO, paid search, and social media advertising, along with robust tracking and reporting for websites and campaigns. With years of experience across various industries including B2C, B2B, and D2C, I have honed diverse skills across owned, earned, and paid channels. I have practical expertise in migration and implementation of GA4 using GTM and love sharing knowledge through training and documentation to ensure strong analytics foundations across teams.

Laura Willis

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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As a digital marketing manager, I find inspiration in working collaboratively with others who share my passion. I stay up-to-date on the latest industry best practices and regularly attend events to broaden my knowledge and gain insights on new trends. I thrive on building and supporting successful digital marketing websites, SEO, CRO, paid search, and social media advertising, along with robust tracking and reporting for websites and campaigns. With years of experience across various industries including B2C, B2B, and D2C, I have honed diverse skills across owned, earned, and paid channels. I have practical expertise in migration and implementation of GA4 using GTM and love sharing knowledge through training and documentation to ensure strong analytics foundations across teams.…As a digital marketing manager, I find inspiration in working collaboratively with others who share my passion. I stay up-to-date on the latest industry best practices and regularly attend events to broaden my knowledge and gain insights on new trends. I thrive on building and supporting successful digital marketing websites, SEO, CRO, paid search, and social media advertising, along with robust tracking and reporting for websites and campaigns. With years of experience across various industries including B2C, B2B, and D2C, I have honed diverse skills across owned, earned, and paid channels. I have practical expertise in migration and implementation of GA4 using GTM and love sharing knowledge through training and documentation to ensure strong analytics foundations across teams.

Available to hire

As a digital marketing manager, I find inspiration in working collaboratively with others who share my passion. I stay up-to-date on the latest industry best practices and regularly attend events to broaden my knowledge and gain insights on new trends. I thrive on building and supporting successful digital marketing websites, SEO, CRO, paid search, and social media advertising, along with robust tracking and reporting for websites and campaigns.

With years of experience across various industries including B2C, B2B, and D2C, I have honed diverse skills across owned, earned, and paid channels. I have practical expertise in migration and implementation of GA4 using GTM and love sharing knowledge through training and documentation to ensure strong analytics foundations across teams.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Google Analytics 4 and Google Tag manager Specialist at Visit Britain

August 31, 2023 - August 3, 2025

Joined a short-term contract working closely with the Digital Analytics Lead to complete migration and implementation of GA4 for multiple websites including 6+ B2B and B2C websites. Delivered the implementation of data collection through GTM, set up new GTM containers, connected them to GA4 data streams, migrated all relevant tags, created new data layers, variables, event triggers, and parameters. Led troubleshooting efforts pre and post release and advised quality assurance testing. Contributed input to digital analytics strategy and authored implementation documents.

Global Digital Marketing Manager at WIRED SCORE

March 31, 2023 - August 3, 2025

Led email and automation platforms, reporting and analytics. Created email marketing strategy with testing, tracking, and measurement to grow the mail-able audience for 2023 and optimize conversions for B2B and B2C. Delivered lifecycle programs using SQL with Salesforce Marketing Cloud, and launched platforms including GA4, Hotjar, and Optimize for optimization projects. Led technical SEO audits and updates. Drove lead generation through multi-touch campaigns and lead scoring. Trained team members on SEO and GA4.

Digital Marketing and E-commerce Website Manager at KEITH PROWSE

September 30, 2022 - August 3, 2025

Managed digital marketing and e-commerce website focusing on growth in B2C markets. Handled SEO, content strategy, paid advertising, and retargeting ads. Owner of GDPR cookie management tool One Trust. Led GTM management and migration to new GTM account including GA4 roll-out with custom data layer variables and event triggers. Provided training for marketing team on GA4 navigation and data insights using Hotjar and GA4.

Digital Marketing Specialist and Website Manager at SHARP EUROPE

November 30, 2021 - August 3, 2025

Supported digital marketing activities for European B2B websites including Drupal CMS, partner portals, web shops, Google Analytics, Tag Manager, and Google Advertising. Owned marketing automation using Act-on and Pardot, including training users. Led SEO optimizations and paid search ads. Set up and maintained GTM accounts for EU including social media tracking and GDPR compliance. Managed and reported performance across all digital channels for European markets.

International Digital Marketing Manager at INFORMATION BUILDERS

July 31, 2019 - August 3, 2025

Developed and managed paid media and digital marketing programs across 12 international markets in 5 languages. Managed Google PPC, social media advertising, webinars, and content syndication to achieve brand awareness and lead goals. Created campaign landing pages, A/B tested ads, optimized SEO and CRO. Managed campaign tracking, analytics, and ROI reports. Researched new channels and piloted campaigns for targeted MQL leads.

Digital Assistant Brand Manager – Ecommerce Manager at THORPE PARK RESORT

December 31, 2016 - August 3, 2025

Marketing Assistant at GENERAL MILLS – OLD EL PASO AND GREEN GIANT

December 31, 2015 - August 3, 2025