Hi, I’m Laura Ginebra, a high-performing marketing and communications professional based in Amsterdam with 12+ years driving brand visibility, reputation, and engagement. I’m skilled in integrated campaigns, social media strategy, copywriting, and PR, and I’m increasingly leveraging AI tools to accelerate content development, insights, and execution. I’m known for cross-functional leadership and strategic thinking, thriving in fast-moving environments. I enjoy collaborating with colleagues across functions to craft authentic, purpose-led storytelling and to elevate leadership voices through strategic content for executives and senior teams.…

Laura Ginebra

Hi, I’m Laura Ginebra, a high-performing marketing and communications professional based in Amsterdam with 12+ years driving brand visibility, reputation, and engagement. I’m skilled in integrated campaigns, social media strategy, copywriting, and PR, and I’m increasingly leveraging AI tools to accelerate content development, insights, and execution. I’m known for cross-functional leadership and strategic thinking, thriving in fast-moving environments. I enjoy collaborating with colleagues across functions to craft authentic, purpose-led storytelling and to elevate leadership voices through strategic content for executives and senior teams.…

Available to hire

Hi, I’m Laura Ginebra, a high-performing marketing and communications professional based in Amsterdam with 12+ years driving brand visibility, reputation, and engagement. I’m skilled in integrated campaigns, social media strategy, copywriting, and PR, and I’m increasingly leveraging AI tools to accelerate content development, insights, and execution.

I’m known for cross-functional leadership and strategic thinking, thriving in fast-moving environments. I enjoy collaborating with colleagues across functions to craft authentic, purpose-led storytelling and to elevate leadership voices through strategic content for executives and senior teams.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Global Social Media & Communications Manager at Coty (Amsterdam HQ)
January 1, 2024 - Present
Lead Coty’s global corporate social media strategy and editorial calendar across six platforms, contributing to 89M reach and +140K followers in FY24 and targeting 300M reach and +200K followers in FY25. Create copy and assets for corporate channels using AI-driven content and tools. Support the evolution of Coty’s UndefineBeauty campaign, celebrating inclusivity and authentic, purpose-led storytelling. Develop strategic content for executives and senior leaders to elevate leadership voices and messaging.
Jr. Manager, Digital Marketing & Community Engagement at Endeavor Miami
February 1, 2022 - November 1, 2023
Elevated brand recognition through development of impactful marketing campaigns and communications strategies. Crafted creative copy for press releases, social media, and website content. Led the marketing team, driving strong performance and alignment across projects.
Sr. Associate, Digital Marketing & Community Engagement at Endeavor Miami
February 1, 2021 - July 1, 2022
Ensured consistent and engaging copywriting content across 2 websites, 4 social media platforms and monthly newsletters while monitoring performance analytics to propel continuous improvement. Crafted the yearly strategy to foster community involvement through targeted communication efforts and coordinating 27 events in 2021 and 19 events in the first half of 2022. Supported entrepreneurs and companies at various inflection points by giving them access to our marketing channels to grow their brand reach.
Sr. Associate , Digital Marketing & Community Engagement at Endeavor Miami
February 1, 2021 - July 1, 2022
Ensured consistent and engaging copy across two websites, four social platforms, and monthly newsletters while monitoring analytics to drive continuous improvement. Shaped the yearly community engagement strategy and coordinated 27 events in 2021 and 19 events in the first half of 2022. Supported entrepreneurs by providing access to marketing channels to grow brand reach.
Assistant Marketing Manager at CMX Cinemas
July 1, 2019 - February 1, 2021
Created compelling social media content and assets, and managed engaging monthly email campaigns. Supported the development of the cinema's loyalty and subscription programs.
Digital Marketing Specialist at Business Improvement District of Coral Gables
November 1, 2017 - July 1, 2019
Produced content for two social media platforms, leading to a 35% yearly increase in Instagram followers. Improved the weekly email newsletters to over 25K subscribers by analyzing performance data. Provided marketing support to 200+ stakeholders and businesses in the shopping district.
Retail Sales Associate at Nordstrom
March 1, 2017 - July 1, 2017
Delivered customer service and sales support in a fast-paced retail environment, collaborating with teams to meet store goals.
Public Relations Specialist at NMG Consulting
June 1, 2013 - October 1, 2014
Supported public relations campaigns, media outreach, and client communications, helping to shape messaging and expand media coverage.

Education

Master of Arts at Istituto Europeo di Design Barcelona
January 1, 2015 - January 1, 2016
Bachelor of Arts at Florida International University
January 1, 2011 - January 1, 2012
Master of Arts at Istituto Europeo di Design Barcelona
January 1, 2015 - January 1, 2016
Bachelor of Arts at Florida International University
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail

Skills

Experience Level