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I’m Laura Pugh, a senior content strategist with 15+ years’ experience helping organisations grow through SEO-focused editorial strategy and high-performing content. I’ve worked across agency, e-commerce, technology, travel, and public sector, partnering with SEO, UX, paid media, and social teams to deliver content that supports clear brand and commercial outcomes. I’m now transitioning into freelance, bringing a blend of strategic leadership and hands-on writing/execution. I use content research, ideation, optimisation, and scalable content operations - alongside traditional keyword/topic strategy, content audits, and editorial roadmap - to improve organic visibility, engagement, and results from both search and AI-powered discovery.…I’m Laura Pugh, a senior content strategist with 15+ years’ experience helping organisations grow through SEO-focused editorial strategy and high-performing content. I’ve worked across agency, e-commerce, technology, travel, and public sector, partnering with SEO, UX, paid media, and social teams to deliver content that supports clear brand and commercial outcomes. I’m now transitioning into freelance, bringing a blend of strategic leadership and hands-on writing/execution. I use content research, ideation, optimisation, and scalable content operations - alongside traditional keyword/topic strategy, content audits, and editorial roadmap - to improve organic visibility, engagement, and results from both search and AI-powered discovery.

Laura Pugh

Content Strategist, Content Producer, SEO Expert, +1

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I’m Laura Pugh, a senior content strategist with 15+ years’ experience helping organisations grow through SEO-focused editorial strategy and high-performing content. I’ve worked across agency, e-commerce, technology, travel, and public sector, partnering with SEO, UX, paid media, and social teams to deliver content that supports clear brand and commercial outcomes. I’m now transitioning into freelance, bringing a blend of strategic leadership and hands-on writing/execution. I use content research, ideation, optimisation, and scalable content operations - alongside traditional keyword/topic strategy, content audits, and editorial roadmap - to improve organic visibility, engagement, and results from both search and AI-powered discovery.…I’m Laura Pugh, a senior content strategist with 15+ years’ experience helping organisations grow through SEO-focused editorial strategy and high-performing content. I’ve worked across agency, e-commerce, technology, travel, and public sector, partnering with SEO, UX, paid media, and social teams to deliver content that supports clear brand and commercial outcomes. I’m now transitioning into freelance, bringing a blend of strategic leadership and hands-on writing/execution. I use content research, ideation, optimisation, and scalable content operations - alongside traditional keyword/topic strategy, content audits, and editorial roadmap - to improve organic visibility, engagement, and results from both search and AI-powered discovery.

Available to hire

I’m Laura Pugh, a senior content strategist with 15+ years’ experience helping organisations grow through SEO-focused editorial strategy and high-performing content. I’ve worked across agency, e-commerce, technology, travel, and public sector, partnering with SEO, UX, paid media, and social teams to deliver content that supports clear brand and commercial outcomes.

I’m now transitioning into freelance, bringing a blend of strategic leadership and hands-on writing/execution. I use content research, ideation, optimisation, and scalable content operations - alongside traditional keyword/topic strategy, content audits, and editorial roadmap - to improve organic visibility, engagement, and results from both search and AI-powered discovery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Content Manager at McCann

January 1, 2018 - January 1, 2026

Owned and delivered strategic content direction for complex, multi-site clients, creating campaign messaging, long-form articles, SEO content, and integrated campaign assets to support brand and business objectives. Partnered with UX, SEO, Paid Media, and Social Media teams to deliver audience-focused content strategies. Introduced AI-assisted content production and Generative Engine Optimisation (GEO) approaches to improve performance across search and AI-driven discovery. Established editorial governance, accessibility, and brand consistency frameworks; led stakeholder workshops and mentored content specialists.

Digital Marketing Manager at Give as You Live

January 1, 2015 - January 1, 2018

Led cross-channel content strategy across web, email, and social to drive product growth and fundraising. Owned editorial planning, audience segmentation, and content performance optimisation using research and analytics to develop persona-led messaging, increasing product adoption by 25%. Partnered with Product, Growth, and creative teams to deliver go-to-market content strategies supporting launches and integrated campaigns.

Digital Marketing Specialist at Fire Service College

January 1, 2013 - January 1, 2015

Led digital content and communications across web, SEO, campaigns, and PR, developing audience-focused content strategies and high-impact campaign copy. Managed website redevelopment projects, collaborating with agencies, designers, and senior stakeholders to deliver digital transformation initiatives.

Online Marketing Manager at Abercrombie & Kent

January 1, 2012 - January 1, 2013

Developed and executed content marketing strategies leveraging social media to drive traffic, engagement, and conversions. Produced high-quality content for social media, email marketing, and the company blog.

Communications / Content roles at Warwickshire Police HQ, whg, NHS

January 1, 2009 - January 1, 2012

Developed editorial, copywriting, and communications expertise across public sector organisations. Produced customer communications, websites, PR materials, internal publications, and digital campaigns.