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I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development. I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.…I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development. I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.

Laura Rodríguez Uribe

Graphic Designer, Marketing Strategist, Social Media Freelancer, +5

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I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development. I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.…I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development. I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.

Available to hire

I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development.

I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Social Media Content Creator at Hotels Decamerón / Multivacaciones – Colombia

June 1, 2024 - June 1, 2025

Led social media across multiple LATAM markets, designing creatives and Reels, and coordinating cross‑functional teams to deliver campaigns. Analyzed performance metrics to optimize content strategy, resulting in increased reach, engagement, and follower growth. Produced over 100 videos and visual assets tailored to brand voice and regional markets, while ensuring alignment with client objectives and brand guidelines.

Account Executive at MullenLowe – Colombia

August 1, 2023 - June 1, 2024

Managed client requests, scoped campaigns, and ensured timely delivery of creative assets. Coordinated multidisciplinary teams (creative, design, media, and analytics) and maintained CRM updates to track project status and client feedback.

Junior Art Director at MullenLowe – Colombia

December 1, 2020 - August 1, 2023

Designed digital and printed marketing materials; contributed to concept development and visual storytelling. Collaborated with senior art directors and copywriters to deliver cohesive campaigns and updated websites and landing pages as needed.

Graphic Designer at Hotels Decamerón – Colombia

October 1, 2018 - March 1, 2019

Created digital and printed marketing materials for local clients; produced websites, landing pages, and video content tailored to brand needs. Collaborated with marketing teams to ensure visuals aligned with brand guidelines and campaign goals.

Senior Social Media Content Creator at Hoteles Decamerón / Multivacaciones – Colombia

June 1, 2024 - June 1, 2025

Developed and executed social media content strategies for hospitality brands; produced over 100 videos and visual pieces; grew followers by 40% and engagement by 30% within six months.

Junior Art Director at Mullen Lowe – Colombia

December 1, 2020 - August 31, 2023

Supported art direction for campaigns; collaborated with designers, copywriters, and strategists to produce effective visuals.

Graphic Designer at Hoteles Decamerón – Colombia

October 1, 2018 - March 31, 2019

Designed marketing materials (digital and print) and contributed to campaign visuals.

Freelance Graphic Designer & Content Creator at Freelance – Colombia

January 1, 2018 - December 31, 2020

Created brand assets, websites, landing pages, and video content; managed social media content and scheduling for small businesses.

Account Executive at Mullen Lowe – Colombia

August 1, 2023 - June 1, 2024

Led client campaigns, coordinated creative outputs, and supported strategy development for advertising accounts in Colombia.

Freelance Graphic Designer & Content Creator at Colombia

January 1, 2018 - December 31, 2020

Designed digital and print marketing materials for local clients; created websites, landing pages, and video content tailored to brand needs; led campaigns and coordinated with clients to meet goals.