Laura Rodríguez Uribe
I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands.
About
I’m Laura Rodríguez Uribe, a creative marketing and design professional focused on digital strategy, social media management, and graphic design for tourism and hospitality brands. I thrive on crafting compelling visuals and cohesive brand stories that engage audiences across LATAM markets, with a passion for travel, hotels, and experiences. I’m driven by collaborative, multidisciplinary work and a human-centered approach to branding and campaign development.
I excel at visual storytelling, content production, and leading cross-functional teams. My goal is to deliver strategic, high-quality assets—digital and print—while continually optimizing campaigns through data-driven insights and creative concepts that boost engagement and brand equity.
- 7 years' experience
- Joined July 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Education
- Software & Internet
Work experience· 10 roles
Developed and executed social media content strategies for hospitality brands; produced over 100 videos and visual pieces; grew followers by 40% and engagement by 30% within six months.
Led social media across multiple LATAM markets, designing creatives and Reels, and coordinating cross‑functional teams to deliver campaigns. Analyzed performance metrics to optimize content strategy, resulting in increased reach, engagement, and follower growth. Produced over 100 videos and visual assets tailored to brand voice and regional markets, while ensuring alignment with client objectives and brand guidelines.
Led client campaigns, coordinated creative outputs, and supported strategy development for advertising accounts in Colombia.
Education· 6
Certifications and awards· 11
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