Focused on delivering top-notch visual solutions for businesses, I bring over 20 years of expertise to elevate your brand through strategic and polished graphics.

Laurel Redfern

Focused on delivering top-notch visual solutions for businesses, I bring over 20 years of expertise to elevate your brand through strategic and polished graphics.

Available to hire

Focused on delivering top-notch visual solutions for businesses, I bring over 20 years of expertise to elevate your brand through strategic and polished graphics.

Language

English
Fluent

Work Experience

Owner/Designer at Redfern Creative
January 1, 2018 - Present
Graphic Artist delivering brand identity projects and creative design across logos, branding systems, print design, and digital assets. Responsible for concept development, client collaboration, and project execution for branding, invitations, events, and marketing collateral.
Marketing Coordinator & Graphic Artist at Bedrock Homes
October 1, 2011 - January 1, 2018
Design all visual components within the company including print ads, bus graphics, billboards, product booklets, digital advertising, etc. Create and adhere to strict brand guidelines; brainstorm campaign ideas; build media partner relationships; create landing pages; participate in media buying; target advertising based on demographics; plan team-building events; coordinate photo/video shoots; edit articles and radio scripts; write social media and advertorial content; optimize signage and space layouts for effective guest education.
Graphic Artist at Steen Hansen Racing
March 1, 2005 - September 1, 2011
Typeset & designed 1000+ page annual catalogues; redesigned product packaging; coordinated with printers and binders; created national magazine ads, newsletters and flyers; prepared files for print and digital posting; re-branded the company with a new logo, warehouse facade and website design.
Junior Graphic Artist at Access Media Group
October 1, 2004 - February 1, 2005
Created large scale illustrations for television props; contributed to national newspaper advertisements; built lead sheets and media packages for television channels and shows.
Graphic Artist (NAIT Practicum) at Reel Girls Media
July 1, 2004 - August 1, 2004
Redesigned print pages for a children’s website; illustrated layouts for website photo gallery; collaborated with designers, photographers and website coordinators.
Graphic Artist at Reel Girls Media
July 1, 2004 - August 1, 2004
NAIT Practicum; redesigned print pages for children’s website; illustrated layouts for website photo gallery; collaborated with designers, photographers and website coordinators.

Education

Digital & Interactive Media Design at NAIT
January 1, 2003 - January 1, 2004
InDesign Level II at NAIT
October 1, 2010 - December 15, 2025
Visual Design Advanced at NAIT
January 1, 2011 - December 15, 2025
Typography Studies at Grant MacEwan
February 1, 2014 - December 15, 2025
Networking & Social Media at Metro Continuing Education
February 1, 2012 - December 15, 2025
Typography Studies at Grant MacEwan
February 1, 2014 - December 15, 2025
Networking & Social Media at Metro Continuing Education
February 1, 2012 - December 15, 2025
Visual Design Advanced at NAIT
January 1, 2011 - December 15, 2025
InDesign Level II at NAIT
October 1, 2010 - December 15, 2025
Digital & Interactive Media Design at NAIT
January 1, 2003 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services