Laurel Redfern

Graphic Artist delivering brand identity projects and creative design across logos, branding systems, print design, and digital assets. Responsible for concept development, client collaboration, and project execution for branding, invitations, events, and marketing collateral.

Design all visual components within the company including print ads, bus graphics, billboards, product booklets, digital advertising, etc. Create and adhere to strict brand guidelines; brainstorm campaign ideas; build media partner relationships; create landing pages; participate in media buying; target advertising based on demographics; plan team-building events; coordinate photo/video shoots; edit articles and radio scripts; write social media and advertorial content; optimize signage and space layouts for effective guest education.

Typeset & designed 1000+ page annual catalogues; redesigned product packaging; coordinated with printers and binders; created national magazine ads, newsletters and flyers; prepared files for print and digital posting; re-branded the company with a new logo, warehouse facade and website design.