Hi, I’m Laurel M. Rivera, an Associate Art Director and Design Lead with 13+ years of experience shaping branding, presentation design, and immersive visual systems. I excel at translating complex ideas into cohesive, high-impact visual narratives across digital, print, and live environments. I actively integrate AI into creative workflows to accelerate ideation, production, and iteration. I work with tools like Flora, Nano Banana, Claude, DALL‑E, and ChatGPT, and recently completed Designlab’s AI for Visual Designers certification. I’m expanding into large-scale media design with Millumin to merge structured presentation systems with high-end video mapping for live and spatial experiences.…

Laurel M. Rivera

Hi, I’m Laurel M. Rivera, an Associate Art Director and Design Lead with 13+ years of experience shaping branding, presentation design, and immersive visual systems. I excel at translating complex ideas into cohesive, high-impact visual narratives across digital, print, and live environments. I actively integrate AI into creative workflows to accelerate ideation, production, and iteration. I work with tools like Flora, Nano Banana, Claude, DALL‑E, and ChatGPT, and recently completed Designlab’s AI for Visual Designers certification. I’m expanding into large-scale media design with Millumin to merge structured presentation systems with high-end video mapping for live and spatial experiences.…

Available to hire

Hi, I’m Laurel M. Rivera, an Associate Art Director and Design Lead with 13+ years of experience shaping branding, presentation design, and immersive visual systems. I excel at translating complex ideas into cohesive, high-impact visual narratives across digital, print, and live environments.

I actively integrate AI into creative workflows to accelerate ideation, production, and iteration. I work with tools like Flora, Nano Banana, Claude, DALL‑E, and ChatGPT, and recently completed Designlab’s AI for Visual Designers certification. I’m expanding into large-scale media design with Millumin to merge structured presentation systems with high-end video mapping for live and spatial experiences.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Beginner

Work Experience

Associate Art Director & Design Lead at Wilson Dow Group
September 1, 2023 - Present
Led and mentored a team of designers to develop cohesive branding and presentation systems for high-visibility client work; translated creative direction into scalable design solutions across presentations, environments, and digital platforms; oversaw multiple concurrent projects ensuring quality, consistency, and on-time delivery; partnered with creative directors and stakeholders to align storytelling with brand strategy and client goals; introduced AI-assisted workflows to accelerate concepting, exploration, and production efficiency; developed pitch decks and presentations to strengthen client acquisition and engagement; guided freelancers and cross-functional teams to improve workflow clarity and output quality; contributed to evolving presentation systems by merging structured presentations with high-end video mapping for live environments using Millumin.
Senior Graphic Designer at Wilson Dow Group
March 1, 2021 - September 1, 2023
Led design execution across branding, presentation, and experiential projects; improved internal workflows and documentation, reducing production errors and increasing efficiency; collaborated across teams to refine concepts into polished, client-ready deliverables; designed multimedia assets that enhanced audience engagement across physical and digital touchpoints; contributed to early adoption of AI tools for ideation and rapid prototyping.
Graphic Designer at Wilson Dow Group
August 1, 2014 - March 1, 2021
Produced brand-aligned visual assets across print, digital, and experiential formats; supported presentation design and pitch development for client-facing work; maintained brand consistency across deliverables and campaigns; collaborated with cross-functional teams to iterate and refine creative output.
Art Director / Associate Art Director (Freelance) at FCB Global/FCB-X
July 1, 2012 - August 1, 2014
Led design execution and contributed to concept development for integrated in-store POP/POS and out-of-home campaigns for Got Milk?, Coca-Cola and Sony, maintaining brand consistency across retail environments; owned the creation of high-fidelity retail mockups and visual renderings used in client presentations and production; directed photo retouching, image sourcing, and delivery of vendor-ready files; drove design and refinement of direct mail, promotional signage, web banners, and responsive digital layouts for CenturyLink and Meow Mix; collaborated cross-functionally within FCB Global’s experiential team (FCB-X), taking ownership of deliverables and ensuring timely delivery of cohesive multi-channel assets.

Education

Bachelor of Fine Arts at The Illinois Institute of Art – Chicago
January 11, 2030 - June 30, 2026

Qualifications

Add your qualifications or awards here.

Skills

Experience Level