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I’m an Art Director and Design Lead with 13+ years of experience translating complex ideas into cohesive, high-impact visual narratives across branding, presentation systems, and immersive environments. I lead and mentor designers and freelancers, build scalable design solutions, and oversee multiple concurrent projects to ensure quality, consistency, and on-time delivery for high visibility client work. I partner closely with creative directors and stakeholders to align story with brand strategy and client goals, and I strengthen pitches and presentations through clear, compelling visual storytelling. I’m also actively integrating AI-assisted workflows into my process, using tools like Figma AI, Claude, ChatGPT, DALL·E, and Runway to accelerate ideation and improve production efficiency. Recently, I completed Designlab’s AI for Visual Designers certification.…I’m an Art Director and Design Lead with 13+ years of experience translating complex ideas into cohesive, high-impact visual narratives across branding, presentation systems, and immersive environments. I lead and mentor designers and freelancers, build scalable design solutions, and oversee multiple concurrent projects to ensure quality, consistency, and on-time delivery for high visibility client work. I partner closely with creative directors and stakeholders to align story with brand strategy and client goals, and I strengthen pitches and presentations through clear, compelling visual storytelling. I’m also actively integrating AI-assisted workflows into my process, using tools like Figma AI, Claude, ChatGPT, DALL·E, and Runway to accelerate ideation and improve production efficiency. Recently, I completed Designlab’s AI for Visual Designers certification.

Laurel M. Rivera

Art Director, Graphic Designer, Designer, +2

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I’m an Art Director and Design Lead with 13+ years of experience translating complex ideas into cohesive, high-impact visual narratives across branding, presentation systems, and immersive environments. I lead and mentor designers and freelancers, build scalable design solutions, and oversee multiple concurrent projects to ensure quality, consistency, and on-time delivery for high visibility client work. I partner closely with creative directors and stakeholders to align story with brand strategy and client goals, and I strengthen pitches and presentations through clear, compelling visual storytelling. I’m also actively integrating AI-assisted workflows into my process, using tools like Figma AI, Claude, ChatGPT, DALL·E, and Runway to accelerate ideation and improve production efficiency. Recently, I completed Designlab’s AI for Visual Designers certification.…I’m an Art Director and Design Lead with 13+ years of experience translating complex ideas into cohesive, high-impact visual narratives across branding, presentation systems, and immersive environments. I lead and mentor designers and freelancers, build scalable design solutions, and oversee multiple concurrent projects to ensure quality, consistency, and on-time delivery for high visibility client work. I partner closely with creative directors and stakeholders to align story with brand strategy and client goals, and I strengthen pitches and presentations through clear, compelling visual storytelling. I’m also actively integrating AI-assisted workflows into my process, using tools like Figma AI, Claude, ChatGPT, DALL·E, and Runway to accelerate ideation and improve production efficiency. Recently, I completed Designlab’s AI for Visual Designers certification.

Available to hire

I’m an Art Director and Design Lead with 13+ years of experience translating complex ideas into cohesive, high-impact visual narratives across branding, presentation systems, and immersive environments. I lead and mentor designers and freelancers, build scalable design solutions, and oversee multiple concurrent projects to ensure quality, consistency, and on-time delivery for high visibility client work.

I partner closely with creative directors and stakeholders to align story with brand strategy and client goals, and I strengthen pitches and presentations through clear, compelling visual storytelling. I’m also actively integrating AI-assisted workflows into my process, using tools like Figma AI, Claude, ChatGPT, DALL·E, and Runway to accelerate ideation and improve production efficiency. Recently, I completed Designlab’s AI for Visual Designers certification.

Skills

Logo

Catalogue

Collage Illustration

Editorial Illustration

Flyer

Experience Level

Logo

Expert

Catalogue

Expert

Collage Illustration

Expert

Editorial Illustration

Expert

Flyer

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Pen and Ink Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Adobe Presenter Video Express

Intermediate

Sharepoint

Intermediate

Motion Graphic

Intermediate

Language

English

Fluent

French

Intermediate

Spanish; Castilian

Advanced

German

Beginner

Work Experience

Associate Art Director & Design Lead at Wilson Dow Group

September 1, 2023 - Present

Led and mentored a team of designers to develop cohesive branding and presentation systems for high-visibility client work; translated creative direction into scalable design solutions across presentations, environments, and digital platforms; oversaw multiple concurrent projects ensuring quality, consistency, and on-time delivery; partnered with creative directors and stakeholders to align storytelling with brand strategy and client goals; introduced AI-assisted workflows to accelerate concepting, exploration, and production efficiency; developed pitch decks and presentations to strengthen client acquisition and engagement; guided freelancers and cross-functional teams to improve workflow clarity and output quality; contributed to evolving presentation systems by merging structured presentations with high-end video mapping for live environments using Millumin.

Senior Graphic Designer at Wilson Dow Group

March 1, 2021 - September 1, 2023

Led design execution across branding, presentation, and experiential projects; improved internal workflows and documentation, reducing production errors and increasing efficiency; collaborated across teams to refine concepts into polished, client-ready deliverables; designed multimedia assets that enhanced audience engagement across physical and digital touchpoints; contributed to early adoption of AI tools for ideation and rapid prototyping.

Senior Graphic Designer at Wilson Dow Group

February 28, 2021 - August 31, 2023

Led design execution across branding, presentation, and experiential projects. Improved internal workflows and documentation to reduce production errors and increase efficiency. Refined concepts into polished, client-ready deliverables in close collaboration with cross-functional teams. Designed multimedia assets to enhance audience engagement across physical and digital touch points, contributing to early adoption of AI tools for ideation and rapid prototyping.

Graphic Designer

August 1, 2014 - March 1, 2021

Produced brand-aligned visual assets across print, digital, and experiential formats. Supported presentation design and pitch development for client-facing work, maintaining brand consistency across deliverables and campaigns.

Graphic Designer at Wilson Dow Group

August 1, 2014 - March 1, 2021

Produced brand-aligned visual assets across print, digital, and experiential formats; supported presentation design and pitch development for client-facing work; maintained brand consistency across deliverables and campaigns; collaborated with cross-functional teams to iterate and refine creative output.

Freelance Art Director / Freelance Associate Art Director at FCB Global / FCB-X

July 1, 2012 - August 1, 2014

Led design execution and contributed to concept development for integrated in-store POP/POS and out-of-home campaigns for Got Milk?, Coca-Cola, and Sony, maintaining brand consistency across retail environments. Owned creation of high-fidelity retail mockups and visual renderings used in client presentations and production, directing photo retouching, image sourcing, and delivery of vendor-ready files. Drove design and refinement of direct mail, promotional signage, web banners, and responsive digital layouts for CenturyLink and Meow Mix. Collaborated with FCB Global’s experiential team (FCB-X), owning deliverables and ensuring timely delivery of cohesive multi-channel assets.

Art Director / Associate Art Director (Freelance) at FCB Global/FCB-X

June 30, 2012 - July 31, 2014

Led design execution and contributed to concept development for integrated in-store POP/POS and out-of-home campaigns for Got Milk?, Coca-Cola and Sony, maintaining brand consistency across retail environments; owned the creation of high-fidelity retail mockups and visual renderings used in client presentations and production; directed photo retouching, image sourcing, and delivery of vendor-ready files; drove design and refinement of direct mail, promotional signage, web banners, and responsive digital layouts for CenturyLink and Meow Mix; collaborated cross-functionally within FCB Global’s experiential team (FCB-X), taking ownership of deliverables and ensuring timely delivery of cohesive multi-channel assets.