Marketing Consultant at Freelancer

I provide marketing strategy and campaign management services to direct-to-consumer brands, focusing on measurable growth and performance optimization.

Brand Manager at Baylis & Harding

Brand Manager at Baylis & Harding

Campaign Management & Delivery: Led full 360° campaign cycles across digital, social, in-store, PR, and retail media - driving a 12% increase in brand awareness and exceeding revenue targets by 18%. Owned campaign and brand calendars, managing timelines, agencies, production, and creative approvals to ensure efficient workflows and on-time delivery. Wrote creative briefs and collaborated closely with design and content teams to deliver on-brand assets optimised for A/B testing and individual channel performance. Delivered weekly performance reporting, using data insights to inform optimisation and future campaign planning. Brand & Content Strategy: Developed and rolled out revised brand guidelines, achieving 100% compliance across all touchpoints. Delivered revised social strategy across Instagram, TikTok, and Facebook, increasing engagement by 15% through native content formats and creator/influencer partnerships. Budget & Team Leadership Owned a six-figure budget, reallocating spend to high-performing channels to maximise ROI.

Marketing Manager at Cambridge University Press & Assessment

A 7 month contract, providing marketing consultancy services and acting as marketing lead for various projects: - Created and implemented the marketing strategy across several product categories, tailoring campaigns and communications to reach, engage, and convert specific target audiences. - End-to-end management of campaigns from planning, briefing, and executing to post-campaign analysis. - Produced creatives for use across a range of organic and paid channels that engaged, increased thumbstop and drove stronger CTR. - Ensured brand messaging, tone of voice, and brand identity were consistent across all channels, aligning with market and industry positioning. - Regular campaign reporting, measuring effectiveness against set channel KPIs and leveraging insights to continually optimise and improve future campaign performance. - Worked collaboratively with both internal teams and external agency partners, utilising strong project management skills to ensure timely and effective execution, delivering the best quality output on time. - Built strong stakeholder relationships, keeping colleagues and senior management informed on project progress and campaign performance. - Responsible for identifying new revenue streams amongst existing audiences based on consumer insights to increase business profitability.

Digital Marketing Associate at Beauty Pie

- Built best-in-class campaigns across Paid Social (Meta, TikTok, and YouTube) and Affiliates, ensuring campaigns and funnels were optimised to drive greater brand awareness, consideration, and conversion. - Worked closely with with Influencer and PR teams to ensure briefs and coverage included key campaign messages, maximising the use of content across channels. - Owned the test and learn strategy to ensure continuous A/B testing of creatives and copy across campaigns, utilising learnings from ad performance to iterate on winning variations, as well as briefing changes to Studio to improve weaker assets. - Wrote clear, compelling copy for multi-channel campaigns and landing pages that informed and educated targeted audiences, while maintaining brand messaging and tone of voice. - Designed and built bespoke landing pages within Contentful CMS to deliver the best customer journey from digital channels, aiding in improved conversion rates and increased time on site. - Created and edited native video content for Social channels (Meta, TikTok, YouTube) to increase reach, thumbstop, and engagement. - Led on the audience strategy by utilising Emarsys to build first party audiences that can be leveraged across campaigns to improve targeting efforts.