Lauren Harris

Planned and oversaw the development of creative ad campaigns for varied clients. Supervised all work completed by the creative department. Collaborated with project and marketing managers to set project deadlines and content goals. Submitted ideas for content and oversaw the development of all creative content. Helped develop strategies for visual marketing campaigns. Worked closely with clients to ensure creative assets meet their objectives while staying within budget.

Created promotional videos and static marketing creatives for high-profile IPs for WB Games Mobile Publishing: Harry Potter, Mortal Kombat, Game of Thrones, DC Universe. Worked with a pipeline of multidisciplinary teams, such as motion graphics, video editing and design, and graphic design. Collaborated with the User Acquisition & Cross-Promotional teams to coordinate testing efforts and incorporate research results into content efforts. Regularly designed and shipped large quantities of marketing creatives while maintaining a high standard of quality for strict IP brand and style guidelines. Introduced fresh concepts for cross-promotional campaigns which resulted in a 15% increase in game installs for Mortal Kombat 1. Streamlined art via templating and reduced project completion time by 20%, enabling the team to deliver projects ahead of schedule.

Created promotional videos and static marketing creatives for high-profile IPs for WB Games. Worked with a pipeline of multi-disciplines including motion graphics, video editing, and graphic design; collaborated with User Acquisition & Cross-Promotional teams to coordinate testing results into content; designed and shipped large quantities of marketing assets while upholding high standards of IP brand guidelines; introduced fresh concepts for cross-promotional campaigns resulting in a 15% increase in game installs for Mortal Kombat 1; streamlined art processes via templating, reducing project completion time by 20%, enabling ahead-of-schedule delivery.