I am a seasoned B2B/B2C growth marketing strategies with 20+ years experience in brand strategy, demand generation, and digital marketing. Worked with major companies like CSG, Netspend, BP, Chevron, and Paychex. --- **Employment and project experience** **Executive Director, Marketing** CSG International _April 2021 - March 2024_ **Director, Marketing** Netspend, a Global Payments company _August 2015 - March 2021_ **Associate Director, Marketing" TSYS, a Global Payments company _June 2012 - July 2015

Lauren Harshaw

I am a seasoned B2B/B2C growth marketing strategies with 20+ years experience in brand strategy, demand generation, and digital marketing. Worked with major companies like CSG, Netspend, BP, Chevron, and Paychex. --- **Employment and project experience** **Executive Director, Marketing** CSG International _April 2021 - March 2024_ **Director, Marketing** Netspend, a Global Payments company _August 2015 - March 2021_ **Associate Director, Marketing" TSYS, a Global Payments company _June 2012 - July 2015

Available to hire

I am a seasoned B2B/B2C growth marketing strategies with 20+ years experience in brand strategy, demand generation, and digital marketing. Worked with major companies like CSG, Netspend, BP, Chevron, and Paychex.


Employment and project experience

Executive Director, Marketing CSG International
April 2021 - March 2024

Director, Marketing Netspend, a Global Payments company
August 2015 - March 2021

**Associate Director, Marketing" TSYS, a Global Payments company
_June 2012 - July 2015

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Work Experience

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Education

Bachelor of Arts, English at Kennesaw State University
October 14, 2024 - October 14, 2024

Qualifications

Certified Digital Marketing Associate
July 15, 2024 - December 31, 2025
DMI Track: AI for Digital Marketing

Industry Experience

Financial Services, Professional Services, Software & Internet, Retail
    paper Customer Engagement Thought Leadership

    Facing competition from new prepaid card providers offering bank-like accounts, the company needed to highlight its paycard program’s unique features and benefits to both employers and employees, emphasizing its superior functionality compared to other prepaid solutions in the market. #content #thoughtleadership #strategy #digital