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I thrive in fast-paced environments and am passionate about leveraging innovations to drive brand growth and engagement. I am eager to embrace new challenges, and I am seeking a role that allows me to enhance my creative and strategic marketing skills while effectively leading and inspiring teams to achieve outstanding results. My experience spans technology, finance, and education, demonstrating adaptability and versatility within marketing leadership roles. I plan, execute, and report on end-to-end B2B campaigns aligned with sales and business-wide targets, optimize campaigns for ROI, and lead CRM, SEO, PPC, email marketing, and social media initiatives across regional teams.…I thrive in fast-paced environments and am passionate about leveraging innovations to drive brand growth and engagement. I am eager to embrace new challenges, and I am seeking a role that allows me to enhance my creative and strategic marketing skills while effectively leading and inspiring teams to achieve outstanding results. My experience spans technology, finance, and education, demonstrating adaptability and versatility within marketing leadership roles. I plan, execute, and report on end-to-end B2B campaigns aligned with sales and business-wide targets, optimize campaigns for ROI, and lead CRM, SEO, PPC, email marketing, and social media initiatives across regional teams.

Lauren Waterhouse

Brand Strategist, Growth Marketer, Product Marketer, +3

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I thrive in fast-paced environments and am passionate about leveraging innovations to drive brand growth and engagement. I am eager to embrace new challenges, and I am seeking a role that allows me to enhance my creative and strategic marketing skills while effectively leading and inspiring teams to achieve outstanding results. My experience spans technology, finance, and education, demonstrating adaptability and versatility within marketing leadership roles. I plan, execute, and report on end-to-end B2B campaigns aligned with sales and business-wide targets, optimize campaigns for ROI, and lead CRM, SEO, PPC, email marketing, and social media initiatives across regional teams.…I thrive in fast-paced environments and am passionate about leveraging innovations to drive brand growth and engagement. I am eager to embrace new challenges, and I am seeking a role that allows me to enhance my creative and strategic marketing skills while effectively leading and inspiring teams to achieve outstanding results. My experience spans technology, finance, and education, demonstrating adaptability and versatility within marketing leadership roles. I plan, execute, and report on end-to-end B2B campaigns aligned with sales and business-wide targets, optimize campaigns for ROI, and lead CRM, SEO, PPC, email marketing, and social media initiatives across regional teams.

Available to hire

I thrive in fast-paced environments and am passionate about leveraging innovations to drive brand growth and engagement. I am eager to embrace new challenges, and I am seeking a role that allows me to enhance my creative and strategic marketing skills while effectively leading and inspiring teams to achieve outstanding results.

My experience spans technology, finance, and education, demonstrating adaptability and versatility within marketing leadership roles. I plan, execute, and report on end-to-end B2B campaigns aligned with sales and business-wide targets, optimize campaigns for ROI, and lead CRM, SEO, PPC, email marketing, and social media initiatives across regional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Digital Marketing Manager at Azets UK

January 1, 2023 - Present

Plan, implement, and optimize end-to-end B2B digital marketing campaigns across paid and organic channels. Lead a cross-functional team of two direct reports. Drive content creation and branding assets, email marketing, CRM automation (HubSpot), and social media strategy. Monitor performance, run A/B testing, and provide weekly performance reports and insights to sales and leadership. Ensure alignment with brand guidelines and business targets, and deliver improved online visibility and ROI.

Senior Digital and Brand Marketing Executive at Azets UK

January 1, 2021 - January 1, 2023

Deep analysis and reporting on marketing activities; content creation to support retail sector campaigns using Adobe Creative Cloud Suite. Lead social media strategy; manage external agencies; drive brand marketing initiatives; plan and execute marketing activities; measure ROI.

Brand Marketing Executive at BCDW

January 1, 2019 - January 1, 2021

Planning, executing and reporting on full marketing mix activities; email campaigns, organic & paid social, digital display, collateral design. Creating bespoke yearly marketing plans for each sector of the business (lead role in Retail sector) with a drive to maximize ROI.

Account Executive at TBWA Manchester

January 1, 2018 - January 1, 2019

Supported client accounts through planning and execution of marketing campaigns; contributed to the development of client strategies and campaign materials; assisted with creative briefs and coordination.

Digital Marketing Manager at Malvern International plc

October 23, 2023 - Present

Oversee and execute digital marketing across the business; plan, implement, and report on end-to-end campaigns. Lead SEO, PPC, emails, social media, and content; manage a regional marketing team; optimize campaigns for ROI. Drive overall digital strategy and performance reporting.