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I'm Lauren Archer, a dedicated digital marketing professional with a creative mindset and a practical, data-driven approach to campaign planning and execution. I have experience across email, SMS, social media, web, copywriting, proofreading, scheduling content, data analysis, and reporting, working with CMS and automation tools to deliver thoughtful, effective marketing solutions. My career has seen me plan and execute end-to-end campaigns, optimise content for SEO and user experience, and collaborate with cross-functional teams to drive ROI. I thrive in fast-paced environments, use analytics to inform decisions, and enjoy turning insights into actionable marketing strategies that align with brand goals.…I'm Lauren Archer, a dedicated digital marketing professional with a creative mindset and a practical, data-driven approach to campaign planning and execution. I have experience across email, SMS, social media, web, copywriting, proofreading, scheduling content, data analysis, and reporting, working with CMS and automation tools to deliver thoughtful, effective marketing solutions. My career has seen me plan and execute end-to-end campaigns, optimise content for SEO and user experience, and collaborate with cross-functional teams to drive ROI. I thrive in fast-paced environments, use analytics to inform decisions, and enjoy turning insights into actionable marketing strategies that align with brand goals.

Lauren Archer

Digital Marketer, Marketing Consultant, Copywriter, +2

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I'm Lauren Archer, a dedicated digital marketing professional with a creative mindset and a practical, data-driven approach to campaign planning and execution. I have experience across email, SMS, social media, web, copywriting, proofreading, scheduling content, data analysis, and reporting, working with CMS and automation tools to deliver thoughtful, effective marketing solutions. My career has seen me plan and execute end-to-end campaigns, optimise content for SEO and user experience, and collaborate with cross-functional teams to drive ROI. I thrive in fast-paced environments, use analytics to inform decisions, and enjoy turning insights into actionable marketing strategies that align with brand goals.…I'm Lauren Archer, a dedicated digital marketing professional with a creative mindset and a practical, data-driven approach to campaign planning and execution. I have experience across email, SMS, social media, web, copywriting, proofreading, scheduling content, data analysis, and reporting, working with CMS and automation tools to deliver thoughtful, effective marketing solutions. My career has seen me plan and execute end-to-end campaigns, optimise content for SEO and user experience, and collaborate with cross-functional teams to drive ROI. I thrive in fast-paced environments, use analytics to inform decisions, and enjoy turning insights into actionable marketing strategies that align with brand goals.

Available to hire

I’m Lauren Archer, a dedicated digital marketing professional with a creative mindset and a practical, data-driven approach to campaign planning and execution. I have experience across email, SMS, social media, web, copywriting, proofreading, scheduling content, data analysis, and reporting, working with CMS and automation tools to deliver thoughtful, effective marketing solutions.

My career has seen me plan and execute end-to-end campaigns, optimise content for SEO and user experience, and collaborate with cross-functional teams to drive ROI. I thrive in fast-paced environments, use analytics to inform decisions, and enjoy turning insights into actionable marketing strategies that align with brand goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at Avant Mutual

April 1, 2025 - Present

Plan and execute end-to-end email marketing campaigns (Marketo, Braze), including building and testing emails, setting up automated journeys, audience segmentation, and ensuring compliance and branding alignment. Maintain and create web content in Kontent.ai, with SEO best practices. Manage QA for digital assets, proofreading, device/browser testing, and necessary edits. Analyze web and email statistics to produce reports and provide recommendations using GA, Hotjar, and Looker Studio.

Email Marketing Lead at Group 1 Automotive

October 1, 2022 - December 1, 2024

Ensured engaging and brand-aligned email and SMS marketing. Worked with Marketing Managers to optimize performance, delivered regular reports, and conducted ongoing testing. Collaborated with designers to create assets in Adobe, built campaigns in the email management system, managed campaign data uploads and unsubscribe processes. Used Sitecore and Umbraco to create landing pages and publish SEO-optimised content.

Franchise Marketing Team Leader at BriefYourMarket

April 1, 2022 - October 1, 2022

Led a five-strong marketing team, ensuring KPI targets were met while delegating tasks and setting clear goals. Held weekly meetings and monthly campaign idea sessions, conducted monthly one-to-one reviews, and reported performance updates to senior management. Also managed one-to-one marketing work with 20 key accounts, delivering ROI-driven campaigns via email, newsletters, and social media, aligned with clients’ objectives. Collaborated with account managers to enhance user experience using Microsoft 365 CRM.

Key Accounts Marketing Executive at BriefYourMarket

July 1, 2021 - April 1, 2022

Produced strategic content for ~30 B2B customers in estate agency and insurance, crafting email and social media content to nurture pipelines and demonstrate ROI. Supported team leadership, maintained monthly KPIs, assisted in training new hires, and conducted monthly client meetings to align on objectives and upcoming initiatives.

Management Trainee at Enterprise - Rent-A-Car

September 1, 2020 - July 1, 2021

Managed a portfolio of high-value corporate accounts and participated in marketing visits to secure partnerships. Supported training initiatives and displayed proactive development, earning multiple Employee of the Month awards and contributing to cross-team efforts.

Marketing and Communications Officer/Social Lead at Home Curtains Ltd.

May 1, 2017 - September 1, 2020

Owned social media strategy, building profiles across platforms and analyzing activity to identify content driving traffic and purchases. Led online presence expansion and campaign analysis to optimise engagement and conversions.

Customer Assistant at Boots Health & Beauty

January 1, 2015 - February 1, 2017

Contributed to monthly sales targets through high-quality customer care, maintained displays, operated POS, and resolved customer queries to meet brand standards.