Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a global marketing leader with 15 years building brands, campaigns and digital capability at Vestas—the world’s largest wind energy company. I’ve led landmark campaigns that move commercial markets and help shape energy policy, from offshore wind awareness to policy advocacy that informs regulatory frameworks. I’m a creator and advocate with an 85K+ personal brand reach across LinkedIn and TikTok, a keynote speaker on DEIB and inclusive leadership, and an upcoming author with De Gruyter. I’m equally comfortable guiding a EUR 10M budget or engaging a room of people with a mic in hand. I’m trilingual (French, English, Danish) and hold Canadian and Danish citizenship.…I'm a global marketing leader with 15 years building brands, campaigns and digital capability at Vestas—the world’s largest wind energy company. I’ve led landmark campaigns that move commercial markets and help shape energy policy, from offshore wind awareness to policy advocacy that informs regulatory frameworks. I’m a creator and advocate with an 85K+ personal brand reach across LinkedIn and TikTok, a keynote speaker on DEIB and inclusive leadership, and an upcoming author with De Gruyter. I’m equally comfortable guiding a EUR 10M budget or engaging a room of people with a mic in hand. I’m trilingual (French, English, Danish) and hold Canadian and Danish citizenship.

Laurence Paquette

Brand Designer, Brand Strategist, Marketing Strategist, +3





I'm a global marketing leader with 15 years building brands, campaigns and digital capability at Vestas—the world’s largest wind energy company. I’ve led landmark campaigns that move commercial markets and help shape energy policy, from offshore wind awareness to policy advocacy that informs regulatory frameworks. I’m a creator and advocate with an 85K+ personal brand reach across LinkedIn and TikTok, a keynote speaker on DEIB and inclusive leadership, and an upcoming author with De Gruyter. I’m equally comfortable guiding a EUR 10M budget or engaging a room of people with a mic in hand. I’m trilingual (French, English, Danish) and hold Canadian and Danish citizenship.…I'm a global marketing leader with 15 years building brands, campaigns and digital capability at Vestas—the world’s largest wind energy company. I’ve led landmark campaigns that move commercial markets and help shape energy policy, from offshore wind awareness to policy advocacy that informs regulatory frameworks. I’m a creator and advocate with an 85K+ personal brand reach across LinkedIn and TikTok, a keynote speaker on DEIB and inclusive leadership, and an upcoming author with De Gruyter. I’m equally comfortable guiding a EUR 10M budget or engaging a room of people with a mic in hand. I’m trilingual (French, English, Danish) and hold Canadian and Danish citizenship.

Available to hire

I’m a global marketing leader with 15 years building brands, campaigns and digital capability at Vestas—the world’s largest wind energy company. I’ve led landmark campaigns that move commercial markets and help shape energy policy, from offshore wind awareness to policy advocacy that informs regulatory frameworks. I’m a creator and advocate with an 85K+ personal brand reach across LinkedIn and TikTok, a keynote speaker on DEIB and inclusive leadership, and an upcoming author with De Gruyter. I’m equally comfortable guiding a EUR 10M budget or engaging a room of people with a mic in hand. I’m trilingual (French, English, Danish) and hold Canadian and Danish citizenship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Danish

Intermediate

Work Experience

CMO - Vice President, Head of Marketing & Brand at Vestas

April 1, 2022 - Present

Global head of marketing leading 4 teams (25 direct + 25 indirect FTEs) across regions with EUR 10M+ annual budget. Responsible for brand, campaigns, customer engagement, MarTech, and customer insights. Landmark campaigns include 'This Is Not A Wind Farm' (2024), 'Lukas Graham #PoweredByVestas' (2022), 'The Bureaucrats' (COP27, 2022), Formula E partnership (2019–2022), and the 125th Anniversary (2023). Built a global social footprint (1.2M+ LinkedIn followers) and led ABM and marketing-to-business development initiatives.

Senior Director, Customer Acquisition & Marketing — Covento at Covento

October 1, 2021 - June 30, 2022

Built Covento brand from zero and led the launch of Vestas’ digital marketplace for the renewable energy industry. Defined brand identity, go-to-market strategy, sales enablement tools and onboarding program. Implemented Salesforce Marketing Cloud for marketing automation and CRM; owned about one-third of revenue and onboarding targets for the platform.

Director / Senior Director, Digital Marketing & Channel Management at Vestas

August 1, 2017 - October 1, 2021

Led global digital transformation of marketing—from websites and social media to MarTech, intranet and employee communications. Launched MyVestas app for 7,000 factory workers; delivered modern global intranet for 35,000+ employees; managed Infoscreen network; built and maintained MarTech stack (Salesforce Marketing Cloud, Adobe AEM, Showpad, Templafy, DAM, etc.); led the 2020–2021 website rebuild (Vestas.com) which achieved 1.29M annual visitors and generated 1,300+ new marketing leads by 2023.

Senior Project Manager, Group Marketing, Communication & Public Affairs at Vestas

January 1, 2015 - December 31, 2017

Climate & Policy: COP21 positioning, stakeholder engagement and advocacy; Market Making to open wind energy markets with on-the-ground workshops in Thailand and Ethiopia; Iran coverage. Supported CEO and executive briefings for WEF and other events; managed partnerships with Danish MFA and embassies; contributed to corporate strategy.

Marketing Strategy & Planning Specialist / Executive Management Assistant at Vestas

January 1, 2013 - December 31, 2015

Led planning and project management of departmental initiatives; coordinated Volvo Ocean Race sponsorship including budget and logistics; led internal communications for strategy rollout; managed the GMCI budget (EUR 40M) for Marketing, Communications and Public Affairs; supported CEO onboarding and produced executive presentations.

Market Analyst, Global Marketing, Communication & Corporate Relations at Vestas

January 1, 2011 - January 1, 2013

Built market intelligence baseline for Corporate Strategy; designed and managed Customer Loyalty Survey; produced quarterly market outlooks for executives; supported customer excellence initiatives across Northern Europe.

Market Research Analyst, Project Leader & Interviewer Manager at Lindberg International

January 1, 2006 - December 31, 2011

Led B2B research for Danfoss, Jabra, Widex, Grundfos and Vestas; questionnaire design; data collection; statistical analysis (ANOVA, regression, conjoint); managed and trained interviewer teams.