Dynamic social media manager with experience in crafting and executing data-driven strategies that elevate brand presence, drive engagement, and foster online communities. Proven track record in leveraging influencer and talent partnerships, creating compelling content, and optimizing multi-platform campaigns to exceed growth and ROI targets. Skilled in go-to-market strategy, audience analysis, and leading cross-functional teams to deliver impactful results. Passionate about storytelling, brand building, and cultivating meaningful connections in the digital space. Citizen of the U.S.A. with Swiss B-permit.…

Lauren O’Connor

Dynamic social media manager with experience in crafting and executing data-driven strategies that elevate brand presence, drive engagement, and foster online communities. Proven track record in leveraging influencer and talent partnerships, creating compelling content, and optimizing multi-platform campaigns to exceed growth and ROI targets. Skilled in go-to-market strategy, audience analysis, and leading cross-functional teams to deliver impactful results. Passionate about storytelling, brand building, and cultivating meaningful connections in the digital space. Citizen of the U.S.A. with Swiss B-permit.…

Available to hire

Dynamic social media manager with experience in crafting and executing data-driven strategies that elevate brand presence, drive engagement, and foster online communities. Proven track record in leveraging influencer and talent partnerships, creating compelling content, and optimizing multi-platform campaigns to exceed growth and ROI targets. Skilled in go-to-market strategy, audience analysis, and leading cross-functional teams to deliver impactful results. Passionate about storytelling, brand building, and cultivating meaningful connections in the digital space. Citizen of the U.S.A. with Swiss B-permit.

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Skills

Experience Level

Language

English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Product Marketing Manager at ZAGG
January 1, 2023 - Present
Elevated brand recognition by leading a guerrilla marketing and influencer campaign with T-Mobile during the 2023 Las Vegas F1. Increased revenue by 20% through strategic product pitching to a major European retailer. Achieved a 28% retailer case buy-in increase by conducting market research and positioning ZAGG as a trend-forward brand. Redesigned product packaging to secure the #1 position in purchase intent, gaining buy-in from global retail partners.
Marketing Manager, Channel & Brand at Brydge
December 31, 2023 - July 22, 2025
Directed cross-functional teams across social media, email, influencer, e-commerce, and SEO/SEM channels to increase customer acquisition and engagement. Exceeded CTR forecasts by 30% through SEO-driven copywriting for a new product launch. Optimized digital presence by leading a B2B rebranding initiative with SHI, reducing webpage bounce rate by 34% and increasing visibility by 82%.
Marketing Project Coordinator, Go-to-Market at Brydge
December 31, 2022 - July 22, 2025
Executed 17 product launches across web, social media, and retail platforms, leveraging a 12-month calendar for seamless campaigns. Streamlined go-to-market workflows by uniting operations, sales, and product teams for faster launches.
Marketing Content Manager, Brand at Cariloha
December 31, 2022 - July 22, 2025
Negotiated and secured contracts with 30+ influencers to ensure brand alignment and maximize audience engagement. Spearheaded event activations, leading end-to-end planning and execution for consumer-facing and influencer-focused experiences. Enhanced social engagement by increasing influencer collaboration interest by 67% through strategic rebranding of content.
Social Media Specialist, Paid/Organic at Cariloha
December 31, 2021 - July 22, 2025
Achieved a 4x ROAS and drove a 10% engagement rate within three months through data-driven influencer partnerships and SEO-optimized content. Built an internal UGC program with 400+ retail sales associates, fostering brand-friendly content creation across 60+ locations. Maintained cohesive branding by managing content strategies across TikTok, Instagram, Twitter, Facebook, YouTube, and LinkedIn.
Marketing Manager, Social Media & Events at Half & Half Boutique
December 31, 2021 - July 22, 2025
Increased digital revenue by 18% outside the Buffalo area by launching an influencer program with 15 national ambassadors. Boosted brand visibility by engineering cross-channel marketing strategies that sustained revenue growth despite COVID-19 challenges. Enhanced community engagement by organizing immersive in-store experiences and events.
Public Relations Coordinator, Intern at Mower Agency
December 31, 2019 - July 22, 2025
Created compelling pitches and press materials for high-profile clients, including Ford, GE, and the Buffalo Philharmonic Orchestra. Increased media coverage by building targeted media lists and distributing weekly press releases.
Product Marketing Manager at ZAGG
January 1, 2023 - Present
Elevated brand recognition by leading a guerrilla marketing and influencer campaign with T-Mobile during the 2023 Las Vegas F1. Increased revenue by 20% through strategic product pitching to a major European retailer. Achieved a 28% retailer case buy-in increase by conducting market research and positioning ZAGG as a trend-forward brand. Redesigned product packaging to secure the #1 position in purchase intent, gaining buy-in from global retail partners.
Marketing Manager, Channel & Brand at Brydge
December 31, 2023 - July 22, 2025
Directed cross-functional teams across social media, email, influencer, e-commerce, and SEO/SEM channels to increase customer acquisition and engagement. Exceeded CTR forecasts by 30% through SEO-driven copywriting for a new product launch. Optimized digital presence by leading a B2B rebranding initiative with SHI, reducing webpage bounce rate by 34% and increasing visibility by 82%.
Marketing Project Coordinator, Go-to-Market at ZAGG
December 31, 2022 - July 22, 2025
Executed 17 product launches across web, social media, and retail platforms, leveraging a 12-month calendar for seamless campaigns. Streamlined go-to-market workflows by uniting operations, sales, and product teams for faster launches.
Marketing Content Manager, Brand at Cariloha
December 31, 2022 - July 22, 2025
Negotiated and secured contracts with 30+ influencers to ensure brand alignment and maximize audience engagement. Spearheaded event activations, leading end-to-end planning and execution for consumer-facing and influencer-focused experiences. Enhanced social engagement by increasing influencer collaboration interest by 67% through strategic rebranding of content.
Social Media Specialist, Paid/Organic at Cariloha
December 31, 2021 - July 22, 2025
Achieved a 4x ROAS and drove a 10% engagement rate within three months through data-driven influencer partnerships and SEO-optimized content. Built an internal UGC program with 400+ retail sales associates, fostering brand-friendly content creation across 60+ locations. Maintained cohesive branding by managing content strategies across TikTok, Instagram, Twitter, Facebook, YouTube, and LinkedIn.
Marketing Manager, Social Media & Events at Half & Half Boutique
December 31, 2021 - July 22, 2025
Increased digital revenue by 18% outside the Buffalo area by launching an influencer program with 15 national ambassadors. Boosted brand visibility by engineering cross-channel marketing strategies that sustained revenue growth despite COVID-19 challenges. Enhanced community engagement by organizing immersive in-store experiences and events.
Public Relations Coordinator, Intern at Mower Agency
December 31, 2019 - July 22, 2025
Created compelling pitches and press materials for high-profile clients, including Ford, GE, and the Buffalo Philharmonic Orchestra. Increased media coverage by building targeted media lists and distributing weekly press releases.
Marketing Manager at Velia
April 28, 2025 - August 30, 2025
Velia is an EPFL spinout advancing wearable healthtech through medical-grade sensors and elegant design. Built and launched GTM strategy in 90 days, including pre-launch campaigns for 11,000 beta users and full brand, product, and digital marketing rollout. Developed unified brand voice, messaging framework, and claims library in compliance with CE Mark requirements; partnered with legal and medical affairs for regulatory alignment. Directed creative production for multilingual website, app, and campaigns; implemented centralized content intake, approval, and localization workflows. Designed and executed thought leadership campaigns, securing top-tier media coverage and positioning the brand as a wearable healthtech innovator. Selected and managed PR, creative, and growth agencies in the UK and US, delivering measurable gains in brand awareness

Education

Bachelor of Arts at Duquesne University
January 1, 2015 - December 31, 2021
Bachelor of Arts at Duquesne University
January 1, 2017 - December 31, 2021

Qualifications

Microsoft Innovative Solution of the Year
January 1, 2022 - December 31, 2022
American Advertising Federation (AAF) Public Service, Pro Bono Advertising Award
January 1, 2019 - December 31, 2019
Thomas Edison Award for inspiring and creative writing
January 1, 2017 - December 31, 2017
Yoga Alliance 200-Hour Yoga Teacher Training Certification
January 1, 2023 - December 31, 2023
Microsoft Innovative Solution of the Year
January 1, 2022 - December 31, 2022
Public Service, Pro Bono Advertising Award
January 1, 2019 - December 31, 2019
Business Management Certificate
January 1, 2021 - December 31, 2021
Thomas Edison Award for inspiring and creative writing
January 1, 2017 - December 31, 2017
200-Hour Yoga Teacher Training Certification
January 1, 2023 - December 31, 2023

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing, Wholesale & Distribution, Telecommunications

Skills

Experience Level