Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lauren Jacobs, a detail-oriented Ad Operations & Digital Analytics Specialist. I specialize in tracking implementation and data visualization, with hands-on experience in GTM, GA4, and ad pixels across META, DSPs, and more. I’ve built real-time Looker Studio dashboards, managed landing page optimization in Basis, and maintained content in Umbraco, while coordinating webinar tracking with GoToWebinar. I excel at troubleshooting discrepancies, refining multi-channel attribution, and translating complex data into actionable insights that inform media spend. My background includes email marketing with Higher Logic, and collaboration with planners, buyers, and vendors to ensure seamless campaigns and accurate reporting.…Hi, I’m Lauren Jacobs, a detail-oriented Ad Operations & Digital Analytics Specialist. I specialize in tracking implementation and data visualization, with hands-on experience in GTM, GA4, and ad pixels across META, DSPs, and more. I’ve built real-time Looker Studio dashboards, managed landing page optimization in Basis, and maintained content in Umbraco, while coordinating webinar tracking with GoToWebinar. I excel at troubleshooting discrepancies, refining multi-channel attribution, and translating complex data into actionable insights that inform media spend. My background includes email marketing with Higher Logic, and collaboration with planners, buyers, and vendors to ensure seamless campaigns and accurate reporting.

Lauren Jacobs

Web Designer, Web Developer, UI Designer, +2





Hi, I’m Lauren Jacobs, a detail-oriented Ad Operations & Digital Analytics Specialist. I specialize in tracking implementation and data visualization, with hands-on experience in GTM, GA4, and ad pixels across META, DSPs, and more. I’ve built real-time Looker Studio dashboards, managed landing page optimization in Basis, and maintained content in Umbraco, while coordinating webinar tracking with GoToWebinar. I excel at troubleshooting discrepancies, refining multi-channel attribution, and translating complex data into actionable insights that inform media spend. My background includes email marketing with Higher Logic, and collaboration with planners, buyers, and vendors to ensure seamless campaigns and accurate reporting.…Hi, I’m Lauren Jacobs, a detail-oriented Ad Operations & Digital Analytics Specialist. I specialize in tracking implementation and data visualization, with hands-on experience in GTM, GA4, and ad pixels across META, DSPs, and more. I’ve built real-time Looker Studio dashboards, managed landing page optimization in Basis, and maintained content in Umbraco, while coordinating webinar tracking with GoToWebinar. I excel at troubleshooting discrepancies, refining multi-channel attribution, and translating complex data into actionable insights that inform media spend. My background includes email marketing with Higher Logic, and collaboration with planners, buyers, and vendors to ensure seamless campaigns and accurate reporting.

Available to hire

Hi, I’m Lauren Jacobs, a detail-oriented Ad Operations & Digital Analytics Specialist. I specialize in tracking implementation and data visualization, with hands-on experience in GTM, GA4, and ad pixels across META, DSPs, and more. I’ve built real-time Looker Studio dashboards, managed landing page optimization in Basis, and maintained content in Umbraco, while coordinating webinar tracking with GoToWebinar.

I excel at troubleshooting discrepancies, refining multi-channel attribution, and translating complex data into actionable insights that inform media spend. My background includes email marketing with Higher Logic, and collaboration with planners, buyers, and vendors to ensure seamless campaigns and accurate reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Ad Operations Specialist at Broadcast Med

May 1, 2023 - November 3, 2025

Managed and optimized ad pixels across META, TikTok, and DSPs to track conversions and enhance campaign performance. Implemented and maintained GA4 and GTM setups, troubleshooting discrepancies and ensuring seamless tracking across platforms. Developed Looker Studio dashboards for real-time reporting, aided media optimization strategies, and supported webinar tracking and page optimization efforts. Updated Umbraco CMS content and managed email campaigns to support multi-channel marketing initiatives.

Ad Operations Specialist (Contract - Part - Time) at Davis Elen Advertising

September 1, 2023 - September 1, 2023

Trafficked digital campaigns, collaborating with planners and buyers to assign placements, attach creative, and finalize tags. Executed live checks, launched campaigns, and troubleshot tagging discrepancies. Managed creative assets, coordinated delivery with planners, and supported campaign analysis and dashboards.

Ad Operations Coordinator at Outsourced Ad Operations

February 1, 2023 - February 1, 2023

Launched and managed ad campaigns in Google Ad Manager and Kevel, ensuring proper tagging and attribution. Troubleshot tracking issues and discrepancies, optimizing delivery performance across platforms. Developed landing pages in Basis to support media buying strategies and assisted in creating data visualization dashboards in Looker Studio for client reporting.

Reconciliation Specialist at Hotel Engine

July 1, 2022 - July 1, 2022

Conducted data validation and accuracy audits, ensuring financial transactions aligned across platforms. Worked with multiple data sources to resolve discrepancies and improve reporting integrity.

Post Closing Coordinator at Guaranteed Rate

July 1, 2021 - July 1, 2021

Managed post-closing documentation for residential mortgages, ensuring lender requirements were met. Reviewed and audited loan packages, identified and corrected missing or incorrect documentation, and coordinated with internal teams and external partners to resolve discrepancies and expedite finalization.