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I'm a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men's and women's lines, partnering with founders and executives to set seasonal direction and maintain brand integrity. I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.…I'm a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men's and women's lines, partnering with founders and executives to set seasonal direction and maintain brand integrity. I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.

Lauren Reid Jones

Creative Director, Product Designer, Brand Designer, +3

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I'm a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men's and women's lines, partnering with founders and executives to set seasonal direction and maintain brand integrity. I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.…I'm a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men's and women's lines, partnering with founders and executives to set seasonal direction and maintain brand integrity. I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.

Available to hire

I’m a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men’s and women’s lines, partnering with founders and executives to set seasonal direction and maintain brand integrity.

I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Owner/Consultant at Ella & Reid Consulting

June 1, 2022 - Present

Lead strategy for concepts and creative roadmaps; collaborate with brands to implement essential processes and drive brand-aligned design outcomes across multiple projects.

Vice President of Product Design, Development, and Merchandising at Legends

July 1, 2020 - June 1, 2022

Led the overarching strategy for concept, design, and merchandising assortment; built and led a team of eight; aligned seasonal directions with the brand vision; established processes to improve efficiency and output.

Men's Design Director at Fabletics

October 1, 2018 - June 1, 2020

Led the design strategy for the Men’s division; launched and integrated the men’s product line within the brand framework; collaborated with SVP/CEO to ensure alignment with consumer preferences and brand identity.

Senior Design Manager at Juicy Couture

June 1, 2017 - October 1, 2018

Directed design strategy for women's collections; managed cross-functional teams to deliver on brand vision and market needs.

Senior Design Manager at Reebok

November 1, 2015 - December 1, 2016

Led product design initiatives for Reebok; managed cross-functional development and design direction to meet performance and style benchmarks.

Associate Product Developer at Adidas

June 1, 2007 - October 1, 2008

Contributed to product development cycles, coordinating with design and production teams to bring concepts to market.

Technical Designer at Hampshire Group (David Brooks)

January 1, 2006 - June 1, 2007

Technical design responsibilities supporting multiple product lines; ensured construction feasibility and fit across styles.

Assistant Technical Designer at Talbots

September 1, 2005 - January 1, 2006

Provided technical design support for women’s wear; assisted in development calendars and fit processes.

Assistant Technical Designer at Kellwood

March 1, 2005 - August 1, 2005

Supported technical design activities, contributing to cadence and fixture development.

Assistant Technical Designer at Reebok

May 1, 2004 - March 1, 2005

Helped drive technical design and product development for footwear/apparel lines.

Owner / Consultant at Elle & Reid Consulting

June 1, 2022 - Present

Executive-level fashion design leader delivering strategic direction for concept-to-production. Leads cross-functional teams across design, merchandising, branding and styling. Sets seasonal directions, builds cohesive processes and roadmaps, and drives profitable growth while maintaining brand integrity.

Vice President of Design, Development, and Merchandising at Legends

July 1, 2020 - June 30, 2022

Led overarching strategy for concept, design and merchandising assortment. Collaborated with founder and reported directly to the CEO to establish seasonal directions and ensure alignment with the brand's vision. Built and led a team of eight professionals, fostering creativity, leadership, and technical excellence. Drove growth by expanding product categories and optimizing processes across Merchandising, Planning, Marketing, Tech Design, Product Development, and Production.

Design Director - Men's at Fabletics

October 1, 2018 - June 30, 2020

Led design strategy for the men's category, establishing trend-driven, functional products and aligning with brand identity. Managed over 50 unique styles per quarter, including accessories like hats, socks, and bags, and collaborated with cross-functional teams to deliver marketable assortments.

Senior Design Manager at Forever 21

January 1, 2017 - June 30, 2017

Directed men's design team, translating fashion trends into retail-ready products with strong brand alignment and consumer appeal.

Senior Designer at Adidas

October 1, 2008 - November 30, 2015

Senior designer responsible for Canton, MA design operations, product development and range execution across men's lines; contributed to multiple seasonal collections and collaborated with cross-functional teams to ensure design integrity and cost targets.

Technical Designer at Hampshire Group

January 1, 2006 - June 30, 2007

Technical design role supporting product development and production processes.

Assistant Technical Designer at Kellwood

March 1, 2003 - August 31, 2005

Assisted in technical design and development for multiple brands; supported development processes and fit.