Lauren Reid Jones
I'm a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products.
About
I’m a dynamic fashion design leader with two decades of experience shaping concepts into market-ready products. I guide creative direction, design, and merchandising across men’s and women’s lines, partnering with founders and executives to set seasonal direction and maintain brand integrity.
I excel at building high-performing teams, implementing essential processes, and collaborating across cross-functional partners to deliver on-brand products, stronger brand identity, and improved operational efficiency. I thrive in fast-paced environments, translate market trends into compelling solutions, and drive growth through creativity, strategy, and hands-on leadership.
- 23 years' experience
- Joined January 2026
Industry experience
- Manufacturing
- Retail
- Consumer Goods
- Professional Services
- Media & Entertainment
- Education
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Work experience· 17 roles
Executive-level fashion design leader delivering strategic direction for concept-to-production. Leads cross-functional teams across design, merchandising, branding and styling. Sets seasonal directions, builds cohesive processes and roadmaps, and drives profitable growth while maintaining brand integrity.
Lead strategy for concepts and creative roadmaps; collaborate with brands to implement essential processes and drive brand-aligned design outcomes across multiple projects.
Led overarching strategy for concept, design and merchandising assortment. Collaborated with founder and reported directly to the CEO to establish seasonal directions and ensure alignment with the brand's vision. Built and led a team of eight professionals, fostering creativity, leadership, and technical excellence. Drove growth by expanding product categories and optimizing processes across Merchandising, Planning, Marketing, Tech Design, Product Development, and Production.
Education
Certifications and awards
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