Lauren Knights

Analyze social media performance metrics to optimize content strategy and increase audience engagement. Establish and maintain a strategic content calendar to ensure consistent brand messaging and maximize audience reach across platforms. Consult with the head photographer to develop social media content that accurately reflects the brand, resulting in a cohesive and professional digital presence.

Analyze social media performance metrics to optimize content strategy and increase audience engagement. Establish and maintain a strategic content calendar to ensure consistent brand messaging and maximize audience reach across platforms. Consult with the head photographer to develop social media content that reflects the brand and supports a cohesive, professional digital presence.

Develop and execute social media content strategies across TikTok, Instagram, and Facebook to increase brand awareness, customer engagement, and online visibility. Manage a TikTok account with 200,000+ followers by using trend analysis and audience insights to drive engagement and brand growth. Produce high-quality video content highlighting products, industry trends, and customer experiences to strengthen storytelling and influence purchasing decisions. Conduct market research during buying trips to Atlanta and Chicago by evaluating emerging trends and gathering customer feedback to support product selection and pricing strategies.