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I'm an experienced international-minded insights manager with 10+ years leading global brand health and customer experience projects. I translate complex consumer data into actionable strategies for large international and small brands.…

Laurent Godfroy

Marketing Analyst, Marketing Strategist, Marketing Consultant, +1

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I'm an experienced international-minded insights manager with 10+ years leading global brand health and customer experience projects. I translate complex consumer data into actionable strategies for large international and small brands.…

Available to hire

I’m an experienced international-minded insights manager with 10+ years leading global brand health and customer experience projects.

I translate complex consumer data into actionable strategies for large international and small brands.

Skills

Experience Level

Data Visualization

Expert

Microsoft Excel

Expert

Power BI

Beginner

Language

French

Fluent

English

Fluent

German

Beginner

Work Experience

Client Insights Manager (Freelance) at Kantar, Market Research Agency

July 1, 2021 - Present

Delivered global sustainability and DEI benchmarking across 30 markets, aligning with internal teams and the Managing Partner, resulting in the expansion of Kantar's strategic consulting services with major clients.

Client Insights Manager (Full Time) at Kantar, Market Research Agency

February 1, 2021 - July 1, 2021

Built strong relationships with global clients such as Hyundai by managing research projects from brief through to final delivery, ensuring clear communication, timely updates, and alignment across local and regional teams.

Senior Research Executive (Full Time) at Kantar, Market Research Agency

July 1, 2015 - February 1, 2021

Delivered global sustainability and DEI benchmarking projects across 30 markets, and crafted insight-rich narratives and strategic presentations that helped clients refine their customer experience and brand strategy.

Insight Executive (Full Time) at Aura Corporation, Market Research Agency

September 1, 2013 - July 1, 2015

Led development of quarterly, monthly, and ad hoc customer experience reports in automotive and transport industries, synthesising data into actionable insights to improve NPS, engagement, and operational decision‑making.