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Marketing professional with over two years’ experience leading digital marketing campaigns, social media strategy, and brand growth across retail and e-commerce environments. Experienced in campaign management, content creation, and paid media across Shopify, GA4, and Meta advertising. Currently completing an MSc in Marketing with a research focus on AI-driven personalisation and customer experience. Progressively led ownership of the marketing function across two showroom locations, driving integrated campaigns from planning through execution while collaborating with external agencies on SEO and Google Ads.…Marketing professional with over two years’ experience leading digital marketing campaigns, social media strategy, and brand growth across retail and e-commerce environments. Experienced in campaign management, content creation, and paid media across Shopify, GA4, and Meta advertising. Currently completing an MSc in Marketing with a research focus on AI-driven personalisation and customer experience. Progressively led ownership of the marketing function across two showroom locations, driving integrated campaigns from planning through execution while collaborating with external agencies on SEO and Google Ads.

LA UREN W HELA N

Digital Marketer, Marketing Strategist, Performance Marketer, +3

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Marketing professional with over two years’ experience leading digital marketing campaigns, social media strategy, and brand growth across retail and e-commerce environments. Experienced in campaign management, content creation, and paid media across Shopify, GA4, and Meta advertising. Currently completing an MSc in Marketing with a research focus on AI-driven personalisation and customer experience. Progressively led ownership of the marketing function across two showroom locations, driving integrated campaigns from planning through execution while collaborating with external agencies on SEO and Google Ads.…Marketing professional with over two years’ experience leading digital marketing campaigns, social media strategy, and brand growth across retail and e-commerce environments. Experienced in campaign management, content creation, and paid media across Shopify, GA4, and Meta advertising. Currently completing an MSc in Marketing with a research focus on AI-driven personalisation and customer experience. Progressively led ownership of the marketing function across two showroom locations, driving integrated campaigns from planning through execution while collaborating with external agencies on SEO and Google Ads.

Available to hire

Marketing professional with over two years’ experience leading digital marketing campaigns, social media strategy, and brand growth across retail and e-commerce environments. Experienced in campaign management, content creation, and paid media across Shopify, GA4, and Meta advertising.

Currently completing an MSc in Marketing with a research focus on AI-driven personalisation and customer experience. Progressively led ownership of the marketing function across two showroom locations, driving integrated campaigns from planning through execution while collaborating with external agencies on SEO and Google Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Sales & Marketing Executive at POD Furniture

August 1, 2024 - June 1, 2026

Led digital marketing and campaign execution across Shopify, social media, Meta ads, and email marketing; collaborated with external agencies on SEO and Google Ads. Managed marketing operations across two showroom locations, coordinating end-to-end integrated campaigns from planning through delivery. Optimised performance using campaign and sales data; increased Instagram followers from 21,000 to 33,000 via strategic content planning and video-led campaigns. Supported product launches, PR and events, and delivered the company’s second showroom launch including content creation and campaign delivery. Trained and supervised three marketing interns, improving workflows and execution. Delivered strong sales performance, including the company’s highest sales performance in 2025.

Primary Teacher at SABIS International School, Al Ain, United Arab Emirates

August 1, 2023 - June 30, 2024

Delivered engaging English lessons in an international school environment, developing communication, organisation, and stakeholder management skills while supporting students’ academic and personal development. Created visual product display products and window presentations to enhance customer experience and support sales performance. Implemented seasonal campaigns, promotional displays, and store re-layouts aligned with brand guidelines and commercial priorities. Collaborated with store management to execute visual merchandising strategies and maintain high presentation standards. Monitored stock levels and merchandising performance, adjusting product placement to maximise visibility and sales opportunities. Maintained organised retail spaces while ensuring promotional materials and signage were accurately displayed.

Primary Teacher at SABIS International School, Al Ain

August 1, 2023 - June 1, 2024

Delivered engaging English lessons in an international school environment, developing communication, organisation and stakeholder management skills while supporting students’ academic and personal development. Created visual product displays and window presentations to enhance customer experience and support sales performance. Implemented seasonal promotional campaigns and in-store displays aligned to brand guidelines and commercial priorities. Coordinated with store management to execute visual merchandising strategies and maintain high presentation standards; monitored stock levels and merchandising performance and adapted product placement to maximise visibility and sales opportunities.

Event & PR Assistant (Annual Contract) at Red PR, Ireland

January 1, 2022 - December 31, 2023

Provided event and promotional support for The Best Dressed Ladies Day at Punchestown Races Festival, supporting event delivery, brand activations, and stakeholder engagement. Assisted with planning and execution of promotional campaigns, competitions, and brand activations, including event logistics and on-the-day coordination. Represented Red PR by engaging with attendees to improve brand visibility and deliver a positive guest experience. Built relationships with designers, stylists, media representatives, event organisers, and other industry professionals. Identified potential clients and industry contacts to support business development and expand Red PR’s professional network. Developed communication, stakeholder engagement, and event coordination skills in a fast-paced live environment.

Red PR, Ireland - Event & PR Assistant (Annual Contract) at Red PR

January 1, 2022 - January 1, 2023

Provided event and promotional support for The Best Dressed Ladies Day at the Punchestown Races Festival. Assisted with planning and delivery of promotional campaigns, competitions, and brand activations, including PR and on-the-day coordination. Represented Red PR by engaging with attendees to improve brand visibility and guest experience. Built relationships with designers, stylists, media representatives, event organisers and industry professionals; supported business development through identifying potential clients and contacts. Developed strong communication, stakeholder engagement and event coordination skills in a fast-paced live event environment.

Visual Merchandiser at JDSports (via multiple retailers mentioned)

September 1, 2021 - January 31, 2023

Visual Merchandiser at JDSports / Sports Direct / Elverys Sports

September 1, 2021 - January 1, 2023

Worked across multiple retail brands including JDSports, Sports Direct and Elverys Sports, supporting visual merchandising and in-store promo execution. Maintained organised retail spaces while ensuring accurate display of promotional materials and signage, adapting product presentation to maximise sales opportunities.