In my previous role at a fashion company, I led the brand’s digital design and social media, overseeing the creative direction and execution across all online platforms. I designed digital assets for campaigns, website, and email marketing while also creating original content for social media to maintain a consistent and engaging brand presence. Alongside this, I managed influencer collaborations and all model relationships, coordinating talent for campaigns and content shoots. The role combined creative direction, hands-on design, content creation, and strategic partnership management to ensure every digital touchpoint aligned with the brand’s aesthetic and audience.
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