Available to hire
Creative UX Designer & Art Director crafting intuitive, engaging experiences that connect brands with people.
I am a user-centric designer with a proven track record of crafting engaging experiences across digital, web, and multimedia platforms, including landing pages, videos, social content, and graphics.
I guide projects through the full design lifecycle—from concept and prototyping to testing, validation, and production—using brand guidelines and data-driven insights to deliver intuitive, visually compelling UX. I’m known for leading and collaborating with cross-functional teams to bring creative visions to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Senior Manager, UX + Design at Walker Advertising
July 1, 2021 - PresentLead visual strategy for the Walker brand across website, landing pages, social media, paid social, and paid display ads. Own UX process including research, customer persona development, site audits, wireframes, mockups, and prototypes. Serve as main designer for all company brands (B2B and B2C) and spearhead UX redesigns for internal brands. Redesign site architecture to align with user journeys, improve content hierarchy, and enhance user experience. Interface with the director of SEO to implement SEO strategies and optimize conversion funnels through A/B testing. Manage a team of 2 designers and 3 contractors, providing strategic direction, feedback, and mentorship. Apply core design principles to deliver intuitive UX experiences and collaborate with social media, paid ads, and traditional teams to create cohesive campaign designs. Run sketch sessions with CMO and VP of Marketing and brainstorm with sales teams to drive redesign initiatives. Develop and maintain design systems and s
Digital Art Director at Off Madison Ave
June 30, 2021 - September 29, 2025Directed all digital creative initiatives for a diverse portfolio of B2B and B2C clients, overseeing websites, landing pages, campaigns, organic/paid social, display ads, print, and OOH assets. Applied principles of hierarchy, typography, balance, motion, and white space to craft impactful digital experiences. Translated creative briefs into UX-focused deliverables using Figma, Sketch, Adobe XD, and Adobe Creative Suite. Built UX wireframes, mockups, and interactive prototypes; analyzed performance with CrazyEgg, Unbounce, Sitespect, Google Analytics, and third-party data. Provided UX guidance to align direction with business goals and advised on ADA accessibility, forms, and conversions. Brand and logo creation.
Senior UX & Design Manager at AmeriFirst Financial
April 1, 2019 - September 30, 2025Promoted for elevating design integration into the brand ecosystem through strategic art direction. Created a digital strategy to boost online traffic and conversions using SEO and targeted campaigns. Leveraged Google Analytics data to inform designs across audience, traffic sources, devices, bounce rates, demographics, and on-page conversions. Led 2 junior designers, guiding foundational design principles across print and video channels; developed social media, website, and email content to drive traffic.
Senior UX & Visual Designer at AmeriFirst Financial
October 1, 2018 - September 30, 2025Redesigned corporate website architecture, content hierarchy, typography, and UX flows to improve usability. Introduced a homepage form, increasing customer inquiries by 32% and implemented SEO to reduce bounce rate by 26%. Created personas, wireframes, UI standards, prototypes, and documentation for leadership and engineering alignment. Used social media and email marketing to drive traffic to websites and landing pages.
UX & Visual Designer at VEREIT, Inc.
November 1, 2017 - September 30, 2025Redesigned Cole Capital's corporate website for a modern, user-centric experience. Built site maps, wireframes, mockups, and interactive prototypes with Adobe Creative Suite and Adobe XD. Supported development of a new intranet experience and created sales-oriented presentations. Produced printed marketing materials and infographics for events.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union
April 1, 2016 - September 30, 2025Led a multi-department team to revamp the website, online banking platform, and mobile application. Rebranded all digital and print materials to align with updated brand identity. Designed wireframes, mockups, and UI/UX for web and mobile, contributing to 13K new users within 6 months post-launch. Created digital content for web, social, email, and ads; designed billboards, transit ads, posters, and marketing collateral.
Graphic Designer at Sereno Group
March 1, 2014 - September 30, 2025Designed promotional marketing materials (flyers, signs, ads) for 200+ agents across five offices, contributing to cohesive brand communication across channels.
Senior Manager, UX + Design at Walker Advertising – Remote
July 1, 2021 - PresentLead visual strategy for Walker brand across website, landing pages, social media, paid social, and display ads. Own UX process including research, persona development, site audits, wireframes, mockups, and prototypes. Serve as main designer for all company brands (B2B and B2C). Spearhead UX redesigns for internal brands and 360 campaigns. Redesign site architecture to align with user journeys and improve content hierarchy. Interface with SEO to optimize conversion funnels via A/B testing. Manage a team of 2 designers and 3 contractors, providing strategic direction and mentorship. Apply core design principles to deliver intuitive UX experiences and collaborate across teams to ensure cohesive campaigns. Develop and maintain design systems and style guides.
Digital Art Director at Off Madison Ave – Phoenix, AZ
July 1, 2021 - September 30, 2025Directed all digital creative initiatives for a diverse portfolio of B2B and B2C clients, overseeing 20+ projects concurrently. Managed design for websites, landing pages, campaigns, social media, display ads, print, and OOH assets. Applied principles of hierarchy, typography, balance, proportion, motion, and white space. Translated briefs into digital experiences using Figma, Sketch, Adobe XD, and Creative Suite. Designed and prototyped UX experiences and analyzed performance with CrazyEgg, Unbounce, Sitespect, and Google Analytics. Provided UX guidance to align creative direction with business goals and advised on ADA accessibility, forms, and conversions.
Digital UX & Design Manager at AmeriFirst Financial – Scottsdale, AZ
April 30, 2019 - September 30, 2025Promoted for elevating design integration into the brand ecosystem through strategic art direction. Created a digital strategy to boost online traffic and conversions via SEO and targeted campaigns. Leveraged Google Analytics data to inform designs, including audience, traffic sources, devices, bounce rates, demographics, and page conversions. Produced social media posts, educational materials, website content, and newsletters. Guided two junior designers and standardized print and video design principles for consistency.
Senior UX and Visual Designer at AmeriFirst Financial – Scottsdale, AZ
October 31, 2018 - September 30, 2025Built a digital strategy to enhance corporate websites and landing pages with local office pages. Redesigned corporate site architecture, content hierarchy, typography, and UX flows to improve usability. Introduced a homepage form increasing inquiries by 32% and implemented SEO to reduce bounce rate by 26%. Developed personas, wireframes, UI standards, prototypes, and documentation for leadership and engineers. Used social media and email to drive traffic to sites and pages.
UX & Visual Designer at VEREIT, Inc. – Phoenix, AZ
November 30, 2017 - September 30, 2025Redesigned Cole Capital's corporate website for a modern, user-centric experience. Built sitemaps, wireframes, mockups, and interactive prototypes with Adobe Suite and XD. Supported intranet development and created presentations for national sales. Produced printed marketing materials such as fact sheets, banners for trade shows, and infographics.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union – San Francisco, CA
April 30, 2016 - September 30, 2025Led cross-departmental team to revamp website, online banking, and mobile app. Rebranded digital and print materials to align with updated brand identity. Designed wireframes, UI/UX for web and mobile, achieving 13K new users within 6 months. Created digital content for web, social, email, banners, and mobile platforms; produced billboard, transit, print ads, brochures, and infographics.
Graphic Designer at Sereno Group – Los Gatos, CA
March 31, 2014 - September 30, 2025Designed promotional marketing materials (flyers, signs, and ads) for 200+ agents across five offices, supporting a broad branding and collateral program.
Senior Manager, UX + Design at Walker Advertising
July 1, 2021 - PresentLead visual strategy for the B2B Walker brand across website, landing pages, social media, paid social, and paid display ads. Own UX process, including research, customer persona development, site audits, wireframes, mockups, and prototypes. Lead designer for all brands, including Walker Advertising, Los Defensores, 1800TheLaw2, and Find Legal. Spearhead UX redesigns for internal brands, including landing page optimizations, template redesigns, and 360 campaigns. Redesign site architecture to align with user journeys and improve content hierarchy for enhanced user experience. Interface with SEO director to implement SEO strategies and optimize conversion funnels through A/B testing. Manage a team of 2 designers and 3 contractors, providing strategic direction, feedback, and mentorship. Apply core design principles to deliver intuitive UX experiences. Collaborate with Social Media, Paid, and Traditional teams to create cohesive designs for campaigns and channels. Run sketch sessions wit
Digital Art Director at Off Madison Ave
July 1, 2021 - September 30, 2025Directed all digital creative initiatives for a diverse portfolio of B2B and B2C clients, supervising websites, landing pages, campaigns, organic and paid social media, display ads, print, and OOH assets. Applied design principles, translated briefs into impactful digital experiences using Figma, Sketch, XD, and Adobe Suite. Led UX design, wireframes, mockups, prototypes, and ADA accessibility guidance. Conducted analytics (CrazyEgg, Google Analytics, Unbounce, Sitespect) to optimize campaigns and conversions.
Senior UX & Visual Designer at AmeriFirst Financial
October 1, 2018 - September 30, 2025Built a digital strategy to enhance corporate websites and landing pages; redesigned online experiences with a focus on usability and conversions. Created personas, wireframes, UI standards, prototypes, and documentation. Implemented a homepage form increasing inquiries by 32% and improved SEO to reduce bounce rate by 26%. Led 2 junior designers and mentored across teams.
Digital UX & Design Manager at AmeriFirst Financial
April 1, 2019 - September 30, 2025Created a digital strategy to increase online traffic and conversions through SEO and targeted ad campaigns. Managed analytics in Google Analytics to inform design decisions and track on-page conversions; led a small design team and contributed to brand ecosystem via strategic art direction.
UX & Visual Designer at VEREIT, Inc.
November 1, 2017 - September 30, 2025Redesigned Cole Capital's corporate website for a modern, user-centric experience. Built site maps, wireframes, mockups, and interactive prototypes; supported intranet development; produced print collateral and infographics.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union
April 1, 2016 - September 30, 2025Led a multi-department team to revamp the website, online banking platform, and mobile app; rebranded digital and print materials; created content for web, social, email, and ads. Achieved 13K new users within 6 months of launch.
Senior Manager, UX + Design at Walker Advertising
July 1, 2021 - PresentLead visual strategy for the Walker brand across website, landing pages, social media, paid social, and paid display ads. Own UX process including research, persona development, site audits, wireframes, mockups, and prototypes. Serve as lead designer for all brands (B2B and B2C) including Walker Advertising, Los Defensores, 1800TheLaw2, and Find Legal. Spearhead UX redesigns for internal brands, site architecture updates, and content hierarchy improvements to optimize user journeys. Collaborate with SEO to optimize conversions and run A/B tests. Manage a team of 2 designers and 3 contractors. Develop and maintain design systems and style guides. Partner with Social Media, Paid, and Traditional teams to deliver cohesive campaigns. Lead design sessions with leadership to brainstorm and drive redesign initiatives.
Digital Art Director at Off Madison Ave
July 1, 2021 - September 30, 2025Directed all digital creative initiatives for a diverse portfolio of B2B and B2C clients, overseeing websites, landing pages, campaigns, organic and paid social, display ads, print, and OOH assets. Applied design principles to deliver intuitive UX experiences, translating briefs into wireframes, mockups, and interactive prototypes. Used Figma, Sketch, Adobe XD, and Adobe Creative Suite. Analyzed user and campaign performance with CrazyEgg, Unbounce, Sitespect, Google Analytics. Provided strategic UX guidance and art direction, including ADA accessibility considerations, and advised clients on UX best practices and conversions.
Senior UX and Visual Designer at AmeriFirst Financial
October 1, 2018 - September 30, 2025Built a digital strategy to increase online traffic and conversions through SEO; leveraged data from Google Analytics to inform designs (audience data, traffic sources, bounce rates, pages visited, and conversions). Led 2 junior designers; created personas, wireframes, UI standards, prototypes, and documentation. Rebranded digital assets and elevated design integration into the brand ecosystem through strategic art direction.
Digital UX & Design Manager at AmeriFirst Financial
April 1, 2019 - September 30, 2025Promoted for elevating design integration into the brand ecosystem through strategic art direction. Created a digital strategy to align with business goals; oversaw corporate websites and landing pages; collaborated with local offices to develop local web pages. Implemented a homepage form increasing inquiries by 32% and SEO improvements decreasing bounce rate by 26%.
UX & Visual Designer at VEREIT, Inc.
November 1, 2017 - September 30, 2025Redesigned Cole Capital's corporate website for a modern, user-centric experience. Built site maps, wireframes, mockups, and interactive prototypes using Adobe Creative Suite and Adobe XD. Supported intranet development and created sales presentations. Produced printed marketing materials such as fact sheets, banners, and infographics.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union
March 31, 2016 - September 29, 2025Led a multi-department team in revamping the website, online banking platform, and mobile app. Rebranded all digital and print materials to align with the updated brand identity. Designed wireframes, mockups, and UI for website and mobile app. Created digital content for web, social, email, banners, and mobile platforms; designed billboards, posters, and other promotional materials. Achieved 13K new users within 6 months of launch.
Senior Manager, UX + Design at Walker Advertising
July 1, 2021 - PresentDirect visual & UX strategy for a B2B brand website, driving a 198% increase in leads within six months. Led a site-architecture redesign to streamline user journeys and improve content hierarchy, reducing bounce rates and increasing qualified leads. Developed and maintained design systems for six brands, ensuring accessibility (WCAG 2.1+) and cohesive UI. Conducted stakeholder workshops with executives and sales teams to align requirements and identify workflow improvements. Managed a team of 2 designers and 3 contractors, applying usability testing and A/B testing to optimize funnels, while mentoring teammates.
Digital Art Director at Off Madison Ave
July 1, 2021 - October 1, 2025Led UX and UI design for websites, landing pages, and enterprise tools across 20+ projects; simplified complex workflows into intuitive experiences via wireframes, high-fidelity mockups, and interactive prototypes. Provided strategic UX guidance on accessibility and ADA compliance, improving inclusivity and adoption. Applied data from CrazyEgg, Unbounce, SiteSpect, Google Analytics to optimize UX and campaign performance. Drove stakeholder alignment by delivering wireframes and prototypes before development. Partnered with cross-functional teams to align digital experiences with client goals.
Senior UX & Visual Designer at AmeriFirst Financial
April 1, 2019 - October 1, 2025Built a digital strategy to enhance corporate websites and landing pages, collaborating with local offices. Introduced a new homepage form and click-to-call button on mobile, increasing customer inquiries by 32% in the first month. Developed personas, wireframes, prototypes, UI standards, and documentation to align the team and streamline handoffs. Used social media and email marketing to drive traffic.
Digital UX & Design Manager at AmeriFirst Financial
April 1, 2019 - October 1, 2025Promoted for elevating design integration into brand ecosystem through strategic UX and visual direction; generated a digital strategy that increased online traffic and conversions through SEO best practices and targeted ad campaigns; used Google Analytics to analyze demographics, location, and conversions to inform campaigns; produced social media posts and marketing materials.
UX & Visual Designer at VEREIT Inc.
November 1, 2017 - October 1, 2025Redesigned Cole Capital’s corporate website to deliver a modern, user-centric experience across devices. Constructed site maps, wireframes, mockups, and interactive prototypes. Presented design solutions to stakeholders and leadership, communicating insights, rationale, and business impact. Supported development on creating the company intranet, improving company-wide workflows, efficiency and internal adoption. Produced printed marketing materials such as fact sheets and infographics.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union
April 1, 2016 - October 1, 2025Guided multi-department team in revamping website, online banking platform and mobile application. Designed wireframes, mockups, UI/UX for website and mobile app, driving 13K new users within the first 6 months of launch. Rebranded all digital and print promotional materials to align with updated brand identity. Created digital content for websites, social media, email marketing, banner ads, and mobile platform. Designed OOH billboards, bus and subway ads, magazine ads, brochures, flyers, annual reports, infographics and posters.
Senior Manager, UX + Design at Walker Advertising
July 1, 2021 - PresentDirect visual & UX strategy for a B2B brand website, leading to a 198% increase in leads within the first six months. Led redesign of site architecture to streamline user journeys and content hierarchy, reducing bounce rates and increasing qualified leads. Developed and maintained design systems for 6 brands, ensured accessibility (WCAG 2.1+), and facilitated stakeholder workshops. Managed a team of 2 designers and 3 contractors; applied usability and A/B testing to optimize conversion funnels.
Digital Art Director at Off Madison Ave
July 1, 2021 - October 1, 2025Oversaw UX/UI for websites, landing pages and enterprise tools across a diverse B2B/B2C portfolio. Simplified complex workflows into clear experiences; provided strategic UX guidance on accessibility and ADA compliance; leveraged analytics (CrazyEgg, Unbounce, Sitespect, GA) to optimize performance; delivered wireframes, mockups, and interactive prototypes; aligned stakeholders and collaborated with cross-functional teams.
Digital UX & Design Manager at AmeriFirst Financial
April 1, 2019 - October 1, 2025Promoted for elevating design integration into the brand ecosystem through strategic UX and visual direction; generated a digital strategy that increased online traffic and conversions via SEO practices and targeted campaigns; led a small design team and collaborated on content and campaigns; used GA data to inform targeted initiatives.
Senior UX and Visual Designer at AmeriFirst Financial
April 1, 2019 - October 1, 2025Built a digital strategy to enhance corporate websites and landing pages; introduced mobile homepage form and click-to-call button, increasing customer inquiries by 32% within the first month; developed personas, wireframes, prototypes, UI standards, and documentation to align the team and streamline handoff; contributed to social media and email campaigns to drive traffic.
UX & Visual Designer at VEREIT Inc.
November 1, 2017 - October 1, 2025Redesigned Cole Capital’s corporate website for a modern, responsive experience; produced site maps, wireframes, mockups, and interactive prototypes; presented solutions to stakeholders; supported intranet development to improve company-wide workflow and adoption; created marketing materials.
UX Designer & Marketing Specialist at San Francisco Federal Credit Union
April 1, 2016 - October 1, 2025Guided a multi-department team in revamping the website, online banking platform, and mobile app; designed wireframes, UI/UX; drove 13K new users within the first six months of launch; rebranded digital and print materials; created digital content for web, social, emails, and banners.
Education
Foundations of UX Design at Coursera
January 11, 2030 - January 1, 2021LeadershipOne at San Francisco Federal Credit Union
January 1, 2016 - September 30, 2025Bachelor of Arts, Digital Arts, Communication Minor at University of Oregon
January 11, 2030 - January 1, 2011Foundations of UX Design at Coursera
January 1, 2021 - January 1, 2021LeadershipOne program at San Francisco Federal Credit Union
January 1, 2016 - January 1, 2016Bachelor of Arts in Digital Arts, with a Communication Minor at University of Oregon
January 1, 2011 - January 1, 2011Bachelor of Arts at University of Oregon
January 11, 2030 - January 1, 2011Leadership Training at San Francisco Federal Credit Union (LeadershipOne)
January 1, 2016 - January 1, 2016Foundations of UX Design (Course) at Coursera
January 1, 2021 - September 30, 2025Bachelor of Arts at University of Oregon
January 11, 2030 - January 1, 2011Foundations of UX Design at Coursera
January 11, 2030 - October 1, 2025Leadership One at San Francisco Federal Credit Union
January 11, 2030 - October 1, 2025Bachelor of Arts, Digital Arts; Communications minor at University of Oregon
January 11, 2030 - October 1, 2025Foundations of UX Design at Coursera
January 11, 2030 - October 1, 2025Leadership One at San Francisco Federal Credit Union
January 11, 2030 - October 1, 2025Bachelor of Arts, Digital Arts (Communication minor) at University of Oregon
January 11, 2030 - October 1, 2025Qualifications
Foundations of UX Design
January 11, 2030 - January 1, 2021LeadershipOne Program
January 1, 2016 - September 30, 2025Bachelor of Arts, Digital Arts
January 11, 2030 - January 1, 2011Foundations of UX Design (Coursera)
January 1, 2021 - January 1, 2021LeadershipOne program
January 1, 2016 - January 1, 2016Bachelor of Arts in Digital Arts, with a Communication Minor
January 1, 2011 - January 1, 2011Foundations of UX Design (Coursera)
January 1, 2021 - September 30, 2025Foundations of UX Design
January 11, 2030 - October 1, 2025Leadership One
January 11, 2030 - October 1, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Financial Services, Real Estate & Construction
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