LAURA DIAZ GUTIERREZ is an experienced creative content creator specializing in shooting, editing, and producing engaging short-form video content for social media. She captures real-life moments, products, and experiences with a strong sense of aesthetics and storytelling, with a focus on lifestyle, travel, and wellness content. She manages content aligned to brand messaging and marketing objectives, understands audience trends, and adapts formats for different brands. Her background includes social media management, short-form video production (Reels/TikTok), copywriting, campaign asset creation, and performance-oriented reporting and insights.

Laura Diaz Gutierrez

LAURA DIAZ GUTIERREZ is an experienced creative content creator specializing in shooting, editing, and producing engaging short-form video content for social media. She captures real-life moments, products, and experiences with a strong sense of aesthetics and storytelling, with a focus on lifestyle, travel, and wellness content. She manages content aligned to brand messaging and marketing objectives, understands audience trends, and adapts formats for different brands. Her background includes social media management, short-form video production (Reels/TikTok), copywriting, campaign asset creation, and performance-oriented reporting and insights.

Available to hire

LAURA DIAZ GUTIERREZ is an experienced creative content creator specializing in shooting, editing, and producing engaging short-form video content for social media. She captures real-life moments, products, and experiences with a strong sense of aesthetics and storytelling, with a focus on lifestyle, travel, and wellness content.

She manages content aligned to brand messaging and marketing objectives, understands audience trends, and adapts formats for different brands. Her background includes social media management, short-form video production (Reels/TikTok), copywriting, campaign asset creation, and performance-oriented reporting and insights.

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Work Experience

Social Media Manager & Content Creator at Digital Connection
June 1, 2024 - September 1, 2025
Supported brand communication efforts by developing digital content aligned with corporate messaging and marketing objectives. Planned, scheduled, and published content across social media platforms. Produced visual and written communication assets including social media posts, short-form videos, and campaign materials. Filmed and edited short-form video content (Reels, TikTok) using CapCut.
Social Media Manager & Content Creator - Digital Connection at Digital Connection
June 1, 2024 - September 1, 2025
Supported client brand communication efforts by developing digital content aligned with corporate messaging and marketing objectives. Planned, scheduled, and published content across social media platforms. Created visual and written communication materials including social media posts, short-form videos, and campaign assets. Filmed and edited short-form video content (Reels, TikTok) using CapCut.
Cabin Crew - Emirates Airlines at Emirates Airlines
January 1, 2023 - Present
Delivered premium customer service to international passengers while managing high-stress scenarios with empathy. Developed cultural sensitivity and communication skills through constant interaction with global clientele, gaining insight into the travel and hospitality industry.
Cabin Crew at Emirates Airlines
January 1, 2023 - January 1, 2026
Delivered premium customer service to international passengers, managing high-stress scenarios with empathy. Developed cultural sensitivity and communication skills through constant interaction with a global clientele. Gained insight into the travel and hospitality industry.
Content Creator at Vera content
May 1, 2022 - December 31, 2023
Wrote blog posts and campaign content aligned with SEO and brand voice. Generated performance reports to guide creative and marketing direction. Developed compelling copywriting for social media posts, blogs, and marketing campaigns to support overall communication goals.
Content Creator - VERA content at VERA content
May 1, 2022 - December 1, 2023
Wrote blog posts and campaign content aligned with SEO and brand voice. Generated performance reports to guide creative and marketing direction. Developed compelling copywriting for social media posts, blogs, and marketing campaigns to support overall communication goals. Produced content strategies and tracked results through reporting and insights.
Brand and Communication Analyst at Sprandling Group
October 1, 2020 - February 1, 2022
Built and implemented the brand’s internal and external communications strategy across four countries. Led the social media content calendar and engagement planning, including stakeholder communication and engagement planning. Developed sustainability brand messaging. Planned and executed the social media strategy, optimizing content for audience engagement and growth, and conducted trend analysis and reporting using analytics and KPIs.
Brand and Communication Analyst at Spran(d)ling Group
October 1, 2020 - February 28, 2022
Built and implemented internal and external brand communication strategy across four countries. Led social media calendar, engagement, stakeholder communication, and engagement planning. Developed sustainability-focused brand messaging. Planned and executed social media strategy, optimizing content for audience engagement and growth. Worked with Instagram growth strategy and trend tracking, video editing (CapCut/InShot), copywriting and storytelling, trend analysis, and KPI/insight reporting.
Brand and Communication Analyst - Spandling Group at Spandling Group
October 1, 2020 - February 1, 2022
Built and implemented the brand’s internal and external communications strategy across four countries. Led the social media calendar and engagement planning, including stakeholder communication and engagement planning. Developed and executed social media strategy, optimizing content for audience engagement and growth. Developed sustainability brand messaging and performed trend analysis to inform content direction.

Education

Social Communication & Journalism (degree) at University of La Sabana
January 1, 2019 - January 1, 2020
Diploma in ICT Management for Communication & Organizational Marketing at University of La Sabana
June 1, 2020 - January 1, 2020
Social Communication & Journalism (Social Communication and Journalism) at University of La Sabana
January 1, 2018 - January 1, 2020
Diploma in ICT Management for Communication & Organizational Marketing at University of La Sabana
January 1, 2019 - January 1, 2020
Social Media Manager & Content Creator (Digital Connection) at Digital Connection
June 1, 2024 - September 1, 2025
Diploma in ICT Management for Communication & Organizational Marketing at University of La Sabana
January 1, 2020 - January 1, 2020
Social Communication & Journalism at University of La Sabana
January 1, 2019 - January 1, 2020
Social Communication & Journalism at University of La Sabana
January 1, 2018 - January 1, 2020
Diploma in ICT Management for Communication & Organizational Marketing at University of La Sabana
January 1, 2019 - January 1, 2020

Qualifications

Social Media Manager & Content Creator (program/study period)
June 1, 2024 - September 1, 2025
Social Media Management & Content Creation (employment-related study period)
June 1, 2024 - September 1, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services