Hi, I’m Lavinia S. Kumar, a proactive digital designer with 3+ years of experience crafting brand identities, visual systems, and website UI for clients ranging from community organisations to tech and lifestyle brands. I aim for refined, commercially effective design—adapting to each client’s aesthetic while keeping the work clear, consistent, and purposeful across touchpoints. I enjoy owning projects end to end in Figma and Adobe Creative Suite, taking concepts from brand guidelines and identity systems through to digital execution across web, social, and campaign platforms. I collaborate closely with creative direction, communicate clearly during feedback rounds, and I’m the type of designer who flags issues early so delivery stays on time and on brief.

Lavinia S. Kumar

Hi, I’m Lavinia S. Kumar, a proactive digital designer with 3+ years of experience crafting brand identities, visual systems, and website UI for clients ranging from community organisations to tech and lifestyle brands. I aim for refined, commercially effective design—adapting to each client’s aesthetic while keeping the work clear, consistent, and purposeful across touchpoints. I enjoy owning projects end to end in Figma and Adobe Creative Suite, taking concepts from brand guidelines and identity systems through to digital execution across web, social, and campaign platforms. I collaborate closely with creative direction, communicate clearly during feedback rounds, and I’m the type of designer who flags issues early so delivery stays on time and on brief.

Available to hire

Hi, I’m Lavinia S. Kumar, a proactive digital designer with 3+ years of experience crafting brand identities, visual systems, and website UI for clients ranging from community organisations to tech and lifestyle brands. I aim for refined, commercially effective design—adapting to each client’s aesthetic while keeping the work clear, consistent, and purposeful across touchpoints.

I enjoy owning projects end to end in Figma and Adobe Creative Suite, taking concepts from brand guidelines and identity systems through to digital execution across web, social, and campaign platforms. I collaborate closely with creative direction, communicate clearly during feedback rounds, and I’m the type of designer who flags issues early so delivery stays on time and on brief.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Malay
Advanced

Work Experience

Digital Designer at Aotearoa Resettled Community Coalition (ARCC)
March 1, 2023 - Present
Spearheaded the design and implementation of a new web interface that increased user time on site by 15%. Developed comprehensive digital marketing campaigns and social media for ARCC events, enhancing attendee engagement by 21%. Conceptualised print mediums adhering to brand guidelines, including brochures, magazines, and annual reports, increasing brand recognition by 12%.
Web/Graphic Designer at Digital Collab
February 28, 2023 - July 21, 2025
Managed and executed over 10 high-impact design projects, leading to a consistent 16% improvement in client engagement metrics across redesigned websites. Developed digital style guides and branding guidelines that enhanced brand consistency, improving client satisfaction and brand recognition by 20%. Successfully reduced project turnaround times by 20% through workflow process improvements, enhancing team productivity and client satisfaction.

Education

Bachelor of Digital Design at Auckland University of Technology
July 1, 2017 - July 31, 2020
UX/UI Design Micro-Credentials at Yoobee College of Creative Innovation
January 11, 2021 - December 11, 2021

Qualifications

UX Design (Micro Credentials)
July 1, 2021 - December 31, 2021

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet, Other